Colgate worked with Youtube to hired us to create 3 videos for their national Optimism campaign on our partner Youtube channel, Strife TV.
What's great is that the average retention rate and percentage of the videos viewed was 67%, which means people watched more than half of the video on average! Two of the videos had a 2% click-through rate which is above average and all videos generated over 1.7 million views.
After the Optimism campaign in 2020, Colgate reported in their Q3 earnings a 12.86% increase and net sales grew 5.5% in the quarter, beating out a lot of expectations. Our videos were part of a national campaign that helped drive Colgate’s brand awareness during the pessimistic time during the summer of 2020.
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