Paul knew that his company, 360Connect, needed videos to grow their company and was asking their content writer at the time to create videos. Unfortunately, their first video took 4 months to make, which took too long so they wanted to find someone with more expertise that could produce a video faster and high-quality.
We then met and decided to work together, and that’s when I began our content strategy process. He didn’t know what he wanted so I guided him through the process by providing sample videos, industry research, and script templates to streamline the workflow. We decided that an explainer video would be best so they could generate more qualified leads and sales so we then developed a script, determined the shot list, and scheduled the shoot. After we executed the shoot, we created a video that was polished, professional, high-quality, that communicated exactly what he wanted.
After posting their video on their website, their lead conversion rose by 25% because the video helped prospects walk through and understand their process. The video also lead to an uptick in lead volume during a time when they decreased their marketing - which was a surprise. So the video increased the quality of their leads, described their service concisely and faster, sped up the sales cycle, and allows them to sell 24/7 by acting as a salesperson with a face that prospects can relate to. The professional video also made internal teams proud which enhanced camaraderie and company pride, leading to a company-wide boost in confidence and morale.
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