Portescap is a leading manufacturer of miniature motors for performance-critical applications and needed a series of videos to show the human side of their global technology and manufacturing business. They felt that their past content was too generic and technical for potential customers to engage with which ultimately lead to lost sales and opportunities to generate qualified leads.
They approached us with their problem and requested that we help them craft a series of videos that will explain what they do in layman’s terms to attract more leads while telling the story of their history and team so people can connect with their values and mission.
We developed a content strategy that addressed their needs and produced a series of videos that would dive into the history of their company, clarify the benefits of their products and unique services, disclose their company-wide system of values, and introduce their talented global team.
The result was increased conversions, awareness, and engagement after they posted their videos on Youtube and shared it with their leads. Best yet, the videos help their global team feel pride in their company after watching their counterparts in different countries working towards the same goal of excellence and service.
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