Stella Rosa
A years-long content partnership that generated 15 million views and helped grow the brand 25% in a single year.
Building a YouTube presence that actually drives sales.
Stella Rosa needed more than one-off video projects. They needed a consistent content partner who could produce at volume, match their brand, and build a channel that grew over time.
Not a single campaign. A pipeline that compounded.
Years of content built to compound.
We became their long-term video production partner across their YouTube and social channels, producing cocktail recipes, testimonials, product spotlights, and social cuts year after year.
The content library grew into a permanent asset for the brand, not just a campaign that ran and ended.
A sample from years of collaboration.
Cocktail recipes, lifestyle content, and brand videos produced for Stella Rosa's YouTube channel and social platforms.
15 million views, 25% growth, and Winery of the Year.
The 2018 content effort alone drove over 10 million views and contributed to 25% revenue growth. The total view count across the partnership has surpassed 15 million — and the brand's momentum that year earned them the Wine Enthusiast 2018 American Winery of the Year Award.
Views generated across all content produced
Sales increase in the year of peak content output
Views from a single year of campaign content
We needed some fun video content for Stella Rosa. A friend recommended Mitchel to do the job and he came through! Mitchel's great to work with — listens to your ideas, offers his recommendations without losing your vision, works back and forth with you, and delivers a great final product that you will be pleased with. He's very professional and a really cool guy to work with and get to know! Working with Mitchel is always fun — definitely recommend if you need some seriously good content!Caitlin Tom Marketing Manager, Stella Rosa Wines