Case Study: Creative Haven Propels
Sumo Citrus Brand Awareness

Objective: ChuckJoe, a marketing agency, sought to elevate brand awareness for their client, Sumo Citrus, in a highly competitive produce market. The goal was to capture the unique qualities of the fruit and leverage the excitement surrounding it.

Challenges:

  • Finding a video production partner who could effectively translate ChuckJoe's vision.

  • Breaking through the noise of a crowded marketplace with engaging content.

  • Delivering cost-effective video assets that resonate with the target audience.

Solution: Creative Haven, led by videographer Mitchell, rose to the challenge with a collaborative and client-centric approach. Mitchell prioritized understanding ChuckJoe's vision and goals, fostering a seamless partnership built on clear communication, creativity, and a focus on fun.

Key Results:

  • Significant reach and engagement: Over 6 million impressions on Sumo Citrus recipe videos across Pinterest, demonstrating strong audience reach.

  • Improved website performance: ChuckJoe's website experienced a notable organic view lift on pages featuring the recipe videos.

  • Cost-effective success: Recipe videos generated significant engagement at less than half the cost of previous Sumo Citrus ad campaigns.

  • Client satisfaction: ChuckJoe expressed immediate satisfaction with the videos, which became some of their best-performing assets for paid media campaigns.

Why Choose Creative Haven?

  • Collaborative approach: Creative Haven prioritizes a partnership with clients, ensuring that their vision is not just heard but brought to life through creative expertise and understanding.

  • Proven results: Their track record demonstrates their ability to deliver high-impact video content at a cost-effective price, delivering exceptional value to clients.

  • Engaging content: Creative Haven excels at creating video assets that resonate with target audiences, leading to increased brand awareness and engagement.

Client Testimonial:

"Creative Haven's professionalism, knowledge, and creative flair truly made a difference," says Elizabeth Zurn, Creative Strategist at ChuckJoe. "Their collaborative approach and dedication to understanding our vision made the process enjoyable and effective. The end result speaks volumes about their expertise and creativity."

Conclusion: Creative Haven's successful collaboration with ChuckJoe for Sumo Citrus underscores their commitment to delivering exceptional results in video production. If you are seeking a video production partner who combines professionalism, cost-effectiveness, and a proven track record of success, Creative Haven is the ideal choice to help elevate your brand and achieve significant growth.