When Patrick approached us, he was using video captured on his phone to show potential customers his co-packing process and state-of-the-art facility. Although, the videos weren’t converting and bringing in leads.
We talked about the importance of telling his story so he could relate to potential companies who felt the same fears and pain points he had as an entrepreneur when he worked with other co-packers, which led him to create Waco Bottling.
The result was creating a founders videos that told his story and showed his facility in full action, which has brought in 40% more traffic to his website and qualified leads that tell him that “they felt the same way” when they watched the video.
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