Creating engaging video content is a crucial part of digital marketing and personal branding. But what if you're struggling to come up with fresh ideas? Before you consider hiring a creative agency, I've got some good news for you. In my latest video tutorial, I reveal three easy ways to develop video concepts that will not only engage your audience but also save you a considerable amount of money. Here's a sneak peek into the strategies that have helped me and my clients create effective content strategies.
1. Competitive Analysis: Your Blueprint for Success
The first step in your DIY content creation journey is to conduct a thorough competitive analysis. Dive into your competitors' social media profiles across platforms like YouTube, Instagram, LinkedIn, TikTok, and more. Identify which videos are garnering the most engagement and why. By breaking down these successful videos into their core elements and creating a shot list, you can develop a blueprint for your content. Remember, the goal is to model success, not to copy it. Infuse your unique voice, showcase your products or services, and always align with your brand's message.
2. Trending Topics: The Keyword Goldmine
The second strategy involves leveraging the power of keywords to tap into trending topics. Tools like the Keywords Everywhere Chrome extension, VidIQ, and TubeBuddy are invaluable for this purpose. They allow you to see what your audience is searching for and the current trends. Look for topics with high search volume but low competition on YouTube. This approach helps you create content that meets a demand yet to be adequately addressed, giving you a clear edge in the content game.
3. Customer FAQs: Answering the Call
The third strategy is all about listening to your audience. Pay attention to the frequently asked questions by your customers and use these as inspiration for your video topics. This not only helps you address the needs of your current customers but also attracts prospects with similar queries. Additionally, align your content with the different stages of your buyer's journey: Awareness, Consideration, and Decision. Create content that guides your prospects from realizing they have a problem to understanding how your product or service is the solution they need.
Conclusion: Inspiration is Everywhere
You don't need to reinvent the wheel to create great content. Whether it's drawing inspiration from music videos on Vevo or comedy skits on Netflix, the key is to adapt what's already successful and make it your own. By following these three strategies, you'll be able to develop a content strategy that is both effective and authentic.
Watch my full video tutorial to dive deeper into each strategy and start creating video content that stands out. Remember, with the right approach, you can be your own creative agency.