Videos aren’t just for new dance moves or cute cats - they can be a powerful tool for your sales funnel.
But how can you unlock the power of video to drive sales for your business?
Let's look at the example of Blendtec, the company that makes kitchen appliances. They launched a video series called "Will it Blend?" where they blend various unconventional objects, including smartphones, to demonstrate the power of their blenders. This series, combined with other video marketing strategies, saw their sales increase by over 700%!
So, how can you use video content to boost your own sales? Here are 10 video ideas and formats that can boost your sales.
Product Demonstrations
People want to see your products in action before they buy. A study by Wyzowl showed that 84% of people were convinced to buy a product or service after watching a brand’s video. Video demonstrations make it easier for your audience to visualize your product's benefits, reducing uncertainties they might have before making a purchase.
What makes your product unique and special? Highlight the features and benefits to gain peoples’ trust and set yourself apart from competitors.
Customer Testimonials
Did a positive review on Amazon convince you to purchase a product?
Let your happy customers brag about you so you don’t have to.
Video testimonials from satisfied customers can significantly impact your sales. A research conducted by Spectoos revealed that customer testimonials have the highest effectiveness rating (89%) in content marketing. These testimonials humanize your brand and make it more relatable, inspiring trust and boosting conversions.
Plus, you don’t need to shoot the content yourself. You can get your customers to film their own testimonial as UGC or user generated content with their phone. This makes it look more real rather than a fabricated testimonial shot in a Hollywood studio.
Explainer Videos
Don’t confuse your customers with technobabble. Sometimes, layman’s terms will move the needle on conversions.
Explainer videos are an effective tool for conveying complex information about your products or services in an engaging way.
According to Unbounce, explainer videos can increase conversion rates by 20%. They help eliminate any confusion about your product and make the decision-making process easier for potential buyers.
Personalized Video Messages
Anyone with a smartphone can watch a video so reach them with personalized content.
A study by Vidyard showed that businesses using personalized video content report a 20% increase in sales. By addressing the customers directly and providing tailored content based on their needs and preferences, you can create a stronger connection, which in turn can result in higher sales.
New AI tools make it easier for you to personalize videos. You can capture a lead’s name, email, and other information that you can use to add to a AI prompt that can automatically create a video for you.
Tools like Synthesia, Elai, and Colossyan allow you to choose an AI avatar that looks like a real person and can speak in any language. Go ultra localized and create talking head videos that are personalized for any person without having to shoot footage.
Live Video Streams
Create your own network with livestreaming.
From Twitch to Zoom, livestreaming has never been easier and accessible. You can use your phone or laptop - all from your office or home.
Live streams allow real-time engagement with your audience. Whether it's a product launch, Q&A session, or an informative webinar, live streams have become an essential part of businesses' digital strategies.
According to a study by Vimeo, viewers spend 8x longer watching live videos than on-demand ones.
Use tools like Restream to stream on multiple platforms at the same time, and OBS Live to create live transitions, FX, and more to make your streams more entertaining.
I livestream every week on my Youtube channel Youtube.com/mitcheldumlao so check it out sometime if you want to see how I do it :)
Video Emails
Email marketing is a powerful tool for conversions, and adding video only enhances it.
Integrating video content in your email marketing campaigns can significantly improve your sales. According to HubSpot, emails with videos lead to a 200-300% increase in click-through rates. This approach makes your email more engaging, increasing the likelihood of your audience following through with a purchase.
SEO-Optimized Video Content
Video content can also boost your search engine optimization (SEO) efforts. According to a study by Cisco, video was projected to represent 82% of all internet traffic in 2022 (Cisco, 2019). By optimizing your videos with relevant keywords, meta descriptions, and transcripts, you can attract more organic traffic and boost sales.
Educational Videos
Everyone uses Youtube to learn something.
According to a study by Google, nearly 70% of YouTube users watch YouTube to learn something new.
From unclogging toilets to quantum physics, there is Youtube content on a variety of topics - one of them should be your area of expertise.
Educational videos such as tutorials or how-to videos can add value to your customers. By sharing your industry knowledge, you not only build credibility but also promote your products indirectly, leading to increased sales.
Virtual Reality (VR) and 360° Videos
Capture someone’s attention with an immersive environment.
Both VR and 360° videos provide an immersive customer experience. According to Greenlight Insights, 53% of consumers are more likely to purchase from a brand that sponsors a VR experience. They help simulate the in-store shopping experience, which can be particularly beneficial for real estate, travel, or retail industries.
User-Generated Video Content
A lot of people view Hollywood as fake and connect more with videos that were shot on a phone - just look at the rise of TikTok.
A study by Stackla showed that consumers are 2.4 times more likely to perceive user-generated content as authentic compared to branded content.
User-generated content (UGC) fosters a sense of community around your brand. UGC encourages trust and loyalty, which can significantly impact your sales.
Issue a challenge to your community that engages them to produce and share content they’ve created. This takes the burden off your production team and engages with your audience. And who knows, it might go viral.
No need to hire a video production company - let your customers do the work for you.
In a world where online presence is more critical than ever, incorporating video content into your marketing strategy can significantly improve your sales. The key is to create engaging, relevant, and value-adding content that your audience can relate to and learn from. Remember, consistency is key. Don't expect a sudden spike in sales; rather, you're investing in a long-term strategy that will pay off with patience and dedication.
At Creative Haven, we’ve seen a lot of our clients increase their sales with engaging video content combined with an effective content strategy. Try it yourself, and see how video content can help you get more sales.
References
Wyzowl. (2021). The State of Video Marketing 2021.
Spectoos. (2022). How Testimonials Impact Trust and Conversions.
Unbounce. (2022). The Power of Explainer Videos.
Vidyard. (2023). The Personalization Effect: Video's Role in the Future of Marketing.
Vimeo. (2022). The Live Stream Effect: How Live Video is Changing the Game.
HubSpot. (2020). The Ultimate List of Email Marketing Stats for 2020.
Cisco. (2019). Cisco Annual Internet Report (2018–2023).
Google. (2020). How Video is Changing the Way We Learn.
Greenlight Insights. (2020). Consumer Attitudes Towards Virtual Reality.
Stackla. (2020). Bridging the Gap: Consumer & Marketing Perspectives on Content in the Digital Age.