This ad was shot in reverse to make the final product look magical. That’s tough, but it’s cool to see how it was done behind the scenes.

Remember the music videos for Pharcyde “Drop” or “The Only Way Out” by Bush? Those were fun to watch and you can do it with ads.

In the world of modern marketing and product launches, creating a memorable impact is paramount. The OPPO Reno10 Series launch achieved just that and more, thanks to a spectacular reverse scene that left audiences awestruck. Collaborating with the talented Arifin Putra, Noone crafted a visually stunning experience that has myself inspired to try it with my next client.

Reverse scenes in cinematography have an uncanny ability to captivate audiences and spark intrigue. The technique involves capturing a scene, then playing it backward, creating a mesmerizing effect that adds depth and excitement to the narrative. This has been done in films and music videos with huge budgets but this BTS shot shows how this can be done with a small team and studio. Arifin Putra masterfully embraced this technique to unveil the OPPO Reno10 Series, creating a video that doesn’t need a lot of VFX to look magical.

Do you think you can do this on your own? Think of ways that you can shoot a video in reverse so that the final product looks stunning.