No need for Robot Arms to get smooth and innovative product shots.
Check out this awe-inspiring camera setup by the brilliant mind of AllChina, which captures a liquor product on the streets with a ring light, phone camera, and a spinning-stand.
For the past few years, robot arms were all the craze when it came to intricate camera movement that could be replicated over and over again. All you needed to do was program a robot holding a camera to go through a complicated camera movement and it would execute that move without missing a beat.
This produced incredible shots of products and even celebrities at award shows. But it’s expensive to buy, let alone rent, and it requires a trained expert to operate the robot.
But sometimes we forget that we can achieve similar results with ingenuity, creativity, and simple camera setups that don’t cost thousands of dollars.
Meet AllChina’s innovative camera setup that uses some sort of spinning-gimbal system attached to various stands and arms that hold a ring light and phone camera. The result is a small but powerful setup that can capture products, like the liquor bottle in the video, with slick camera movements without a robot arm or a studio - they did this in the streets!
The genius behind this setup is the portable and modular nature of the device. From the street to the studio, you can use this contraption to film objects anywhere, and not have to worry about electricity - just batteries for your phone and ring light.
It’s inspiring to see and fun to watch. Especially since the final shots were captured by a phone rather than a Phantom or RED camera. This makes is accessible and affordable, plus ready for social media and mobile posting.
Can you make something similar with the tools you have at your disposal?
Don’t let a lack of budget prevent you from getting creative with your shots. Watch this video from AllChina on repeat and figure out how to create your own device that can capture cool shots of your product or subjects.
The possibilities are endless so let your creative juices flow and make your own camera setup that can wow audiences with innovative shots.