“So I think, business skills are so important because you wanna build this business that kinda has the sales, marketing, and operations piece, all just kinda nailed down.”
In this clip from our podcast, Bill Kearney explains why it’s important to have business skills on top of creative skills so that there is a system in place for acquiring the next client project. Bill is a video producer, former aerospace engineer, creative technologist, and founder and CEO of LightShift Video.
Listen to this episode again as we talk about how the accessibility of camera equipment and editing tools allows filmmakers to focus on storytelling while helping underserved companies with high-quality content. We also discuss how his background in engineering aids in video production and the importance of having business skills when you own and grow a creative company.
Find this episode 64 on Apple Podcasts: How Engineering Experience Helps With Video Production, The Importance of Finding A Niche, And How Modern Tech Helps Filmmakers To Focus On Storytelling