When it comes to fashion on set, balancing the needs of your cast and client can be tricky. But with a few simple steps, you can ensure that everyone is thrilled with their wardrobe selections!
In this video, we’ll discuss how to coordinate wardrobe selections between your cast and client for successful outcomes.
Watch the video below!
Photo by Klen Torres from Unsplash
Short-form videos may be the most powerful tool in your marketing arsenal. Used correctly, it can help you build a loyal following, engage with customers on a deeper level, and drive more sales. But how do you get started? Here are 8 tips for leveraging short-form video and getting buy-in from the C-Suite.
Start by Doing Your Research: Before you begin creating short-form videos, it’s important to do some research. What platforms will you be using? What type of content resonates best with your target audience? Who is your competition and what are they doing right (or wrong)? Having answers to these questions will give you an idea of where to start and what types of videos to create.
Don’t Be Afraid to Experiment: You don’t have to have a perfect plan before launching into short-form video production. In fact, it’s often better if you don’t! Take some time to experiment with different types of content and platforms so that you can find the combination that works best for your brand.
Schedule Your Videos: Once you know what type of content works best for your business, create a schedule for producing new videos. This will help ensure that you are consistently producing new content while also giving yourself time to work on other projects or refine existing videos.
Reuse Videos Across Platforms: Don’t let all the hard work behind each video go to waste; make sure that you are reusing them across multiple platforms as much as possible! This way, your message reaches a larger audience and helps reinforce your brand identity.
Find the Right Content Mix: Not every video needs to be serious or business-related; sometimes it pays off to add in some fun content as well! This can help liven up an otherwise dull feed and keep customers engaged with your brand over time.
Leaning Into Your Community: While creating great content is essential for success on social media, engaging with your community should also be part of your strategy. Connecting directly with customers increases their loyalty towards your brand and encourages more engagement from followers—a win-win situation!
Leveraging Content That Humanizes Your Brand: People don’t connect with businesses; they connect with people behind those businesses. Showcase individual employees in short-form videos so that customers can feel connected to the product or service and the people behind it.
Engage, Engage, Engage!: Last but not least, make sure that you are staying actively engaged with your community by responding quickly and appropriately when comments or questions come in through social media channels or email listservs. Being responsive shows customers that they matter and increases customer satisfaction overall!
Leveraging short-form video is one of the most effective ways to engage customers online while building loyalty towards your brand over time — but only if done right! By following these 8 tips – starting with research and experimentation, scheduling production timeslots for new videos, reusing existing clips across multiple platforms, finding the right mix of content types like humanizing stories about individuals within the company — along with engaging regularly with customers — will ensure maximum impact from this powerful digital medium. With these strategies in place, you'll be ready to take advantage of all that short-form video has to offer!
Filming outside can be a great way to capture stunning visuals and add variety to your video content. However, it also comes with its own set of challenges, particularly when it comes to dealing with bad weather.
In this video, we'll share our top tips for preparing for a video shoot when filming outside. We'll cover everything from checking the forecast ahead of time to bringing the right equipment so you capture the best footage.
Whether you're shooting a vlog in the great outdoors or capturing footage for a commercial project, being prepared for unpredictable weather is essential. Tune in now to learn how you can make the most of any conditions and create compelling content no matter what Mother Nature throws your way!
Organic marketing has become a popular tool for companies to reach their target audience without spending money on traditional advertisements. A small business based in California, Eco-Friendly Solutions, wanted to take advantage of this new trend and decided to create an organic campaign that would equal the value of an advertisement video.
First, they identified the key elements of successful organic marketing campaigns: creative content, storytelling ability and engagement with followers. With these criteria in mind, Eco-Friendly Solutions set out to make sure their campaign was engaging and informative. They started off by creating interesting visuals such as infographics and videos that showcased their products’ features. The visuals were designed specifically for each target audience segment so that it resonated with them more effectively.
The company also used storytelling techniques throughout its content in order to stand out from other competitors as well as capture audiences’ attention better than an advertisement video ever could. The stories included facts about the product or service being promoted as well as customer reviews which allowed potential customers a chance to get insight into what using the product would be like before making a purchase decision.
Finally, Eco-Friendly Solutions made sure their content was interactive so that it kept viewers engaged throughout its entirety rather than just playing passively in the background like many advertisement videos do nowadays. This meant having users comment on posts or even taking part in polls related to topics featured within posts – giving them a sense of ownership over the brand's message instead of simply being subjected to somebody else's opinion via television or radio advertising spots alone .
Overall, through crafting unique visuals combined with interesting stories and interactive activities tailored towards different target audiences; Eco-Friendly Solutions created an effective organic marketing campaign which was able compete against any advertisement video at scale while still providing valuable information regarding their products & services directly from consumers themselves - something no commercial can ever truly replicate!
You can also read the article inspiration here: How can a company use organic marketing to equal the value of an advertisement video?
Photo by Stephan Müller on Pexels
Are you struggling to achieve the polished, professional look that you see in other videos?
If so, it may be time to consider hiring a hair and makeup artist for your next video shoot so your talent looks good on camera. In this video, we'll explain why having an experienced artist on set can make all the difference in elevating your production value.
You'll learn how a skilled hair and makeup artist can help highlight your talent's best features, hide imperfections, and make sure they look flawless in every shot.
Whether you're creating content for social media or producing a high-end commercial, investing in a hair and makeup artist can take your video production to the next level. Tune in now to learn more about why it's worth it. Click the video below!
Amy Kress Youssef is a graphic designer, brand strategist, and the founder of Water Kress, a brand strategy, brand identity, and graphic design company.
In this episode, we talk about how Amy started as a professional graphic designer and brand strategist for fortune 500 companies for over 20 years and then eventually created her business, Water Kress. Find out how Water Kress was born during the pandemic, how Amy applies archetypes and enneagrams to the framework she uses when working with clients, the process Amy goes through when creating brand decks, how she chooses colors to represent a brand, and how Amy builds a foundation for a business plan that can be used for content creation.
Photo by Brands&People
In today's digital age, video marketing is more important than ever before. A well-made video can help promote your brand, build trust with your audience, and increase conversions. However, not all videos are created equal. If you want your video marketing to be successful, you need to make sure that you're creating high-quality content. Here are 9 ways that any business can improve the quality of their video marketing:
1) Use The 'Hero's Journey' Formula
One of the best ways to improve the quality of your video marketing is to use the "Hero's Journey" formula. This formula was first popularized by Joseph Campbell in his book "The Hero with a Thousand Faces." Basically, the formula states that every story has three main parts: the beginning (the setup), the middle (the journey), and the end (the resolution). By following this formula, you can ensure that your videos have a clear beginning, middle, and end - which will keep your viewers engaged from start to finish.
2) Invest In Quality Equipment
Another way to improve the quality of your video marketing is to invest in quality equipment. While you don't need to break the bank, it's important to use quality cameras, microphones, and lighting when filming your videos. This will ensure that your videos look and sound professional - which will give your brand a boost in credibility.
3) Get Hyper-Focused On The Data
When it comes to video marketing, data is king. You should always be looking at data points such as views, watch time, completion rate, engagement rate, etc. This data will give you insights into what's working and what's not - so that you can adjust your strategy accordingly.
4) Ensure Your Video Is Authentic And Real
In today's age of fake news and "perfect" social media posts, people crave authenticity. When creating videos for your business, make sure that they are authentic and real. This means showing both the good and the bad - don't try to hide any flaws or problems that you're experiencing. By being authentic, you'll build trust with your audience - which is essential for any successful marketing campaign.
5) Start With Your Audience's Interests And Needs
It's important to remember that your videos should be focused on your audience - not on you or your business. Before starting any video project, take some time to research your target audience and figure out what their interests and needs are. Then, create content that addresses those interests and needs. By doing this, you'll ensure that your videos are relevant and engaging - which will help you achieve your desired results.
6) Leverage Testimonials From Your Clients
One of the best ways to market your business is through word-of-mouth referrals from happy customers. You can leverage this by including testimonials from clients in your videos. This will show potential customers that others have had success with your product or service - which will increase their likelihood of doing business with you as well.
7) Consider Audience Feedback
After releasing a video, take some time to read through the comments section and see what people are saying about it. This feedback can be extremely valuable - it can help you understand what people like or don't like about your video content. Use this feedback to make changes or adjustments to future videos so that they're even more successful than the last ones.
8) Use Professional Editing Software
If you want your videos to look polished and professional, it's important to use professional editing software when putting them together. There are a number of different software programs available on the market - so find one that fits both your needs and budget. Then, learn how to use it so that you can create high-quality videos that look great and represent your brand well.
9) Make Sure Your Videos Are Mobile-Friendly
In today's mobile-first world, it's essential that all of your online content is optimized for mobile devices such as smartphones and tablets. This includes making sure that all of your videos are hosted on a mobile-friendly platform such as YouTube or Vimeo. Additionally, make sure that all of your videos have been formatted for small screens so that they can be easily viewed on mobile devices. By taking these steps, you'll ensure that all of your potential customers can view and engage with your videos - regardless of what type of device they're using.
These are just a few tips for improving the quality of your video marketing. However, if executed properly, these tips can make a big difference in terms of both engagement and conversions. So, if you're looking to take your video marketing up a notch, be sure to keep these tips in mind.
You can also read the article inspiration here: Nine Ways Any Business Can Improve The Quality Of Their Video Marketing.
Have you ever rented an Airbnb for a video shoot only to be disappointed by the final product because the location didn't look as good on camera as it did in person? It's a frustrating and all-too-common occurrence, but fear not!
In this video, we'll show you how to prepare for your next video shoot at an Airbnb so that you won't be surprised when the footage doesn't live up to your expectations.
We'll cover everything from scouting the location beforehand to understanding lighting and angles, as well as making sure you have all the necessary equipment. Plus, we'll share some behind-the-scenes footage of our own experiences shooting at Airbnbs and what we've learned along the way.
By following these steps, you can ensure that your final product accurately reflects the beauty of your chosen location while avoiding any unpleasant surprises in post-production. Whether you're a professional videographer or content creator just starting out, this video is a must-watch before your next Airbnb shoot.
Tune in now to learn how to make the most out of your next Airbnb video shoot! Watch the video below!
Learn how Wayne Altman, author and entrepreneur, utilized the power of music to take control of his mood and found success in launching Melody Clouds. This audio app offers audiobooks, guided meditations & binaural beats during this episode - all designed for relaxation, healing & focus using science-based sound therapy. Join us as we explore Wayne's journey from cooking school to military service & then founding Melody Clouds so he can help others experience relief from tinnitus through binaural beats! We also discuss how optimal listening habits are key when it comes to utilizing music’s benefits while offering advice on conquering challenges faced along the way.
Shooting a successful food & beverage video? Check out these 3 pro tips!
From hiring a food stylist to using top-down shots, here are the answers you need to produce a high-quality video.
It's been fun creating marketing campaigns and video content for Zapier, especially when I get to meet cool people like Lane Rizzardini!
Marjolein Duermeijer, a two times Emmy Award nominee for filmmaking and the Chief Content Officer of Ryff, a platform that utilizes the power of artificial intelligence to bring content creation to the next level towards the future of brand integration.
In this episode, we talk about how Marjolein, a seasoned expert in TV, film, and content creation, found her way into the world of AI technology. We learn about Marjolein’s journey from being a Journalist to documentary filmmaker, what she’s learned over the years working in the entertainment industry, the incredible uses and applications of artificial intelligence in content, how Ryff uses AI to repurpose and scale content by using game engines to place products in any video, how having a diverse team helps her get into the creative zone, and her advice for fellow content creators who want to evolve their careers.
Don't let your creative ideas get stuck in pause- make a GIF in just 5 minutes with this simple guide! #gifmaking #creativity #creativehaven
Always love working with friendly clients who are also extremely intelligent and masters in their fields. Committed to their mission of turning chaos into order, the team at Nexus Leap works tirelessly to secure, simplify, and organize data for their clients. Check out this video I made for them!
It’s not about how extravagant your event is but how you make someone feel welcomed in a room full of strangers. In this episode of the Creative Haven podcast, Virginia Frischkorn talks about how the pandemic has affected the event industry, which lead her to create the company called Partytrick. She shares her tips for hosting a successful event, working with creative vendors, focusing on customer experience, and using online tools to connect with people.
Video editing is a complex process, and live screen sharing can be a valuable tool for collaborations. Check out our roundup of the top platforms for live screen sharing during your video editing sessions!
I’m a big TDE and Jay Rock fan so to be able to film his concert in DTLA for Spotify with my friends at BWG and SuperTight was fulfilling. Watching videos like this make me miss LA…
Reagan Fry is the Director of Product at Kajabi, and also had stints as a product lead at Tiktok, Amazon, and Google.
In this episode, we'll look at how Reagan, who wanted to be a director at first, eventually realized his strengths in the creative rather than the directing aspects of production. Discover his career path from major companies like Amazon, TikTok, and Google, to his current position at Kajabi which aligned with his passion to help creators thrive off their creativity. We talk about how content creators should be compensated on social media platforms, ways in which creators can get paid for their creativity, the pros and cons of the creator economy, and why creators should create multiple streams of income that they own and how Kajabi is offering those tools.
Casting talent for a video ad is different from casting actors for a film. Rather than selling an actor’s performance or director’s visual style, you’re selling a product, service, and company so how talent interprets the script may not be as important as how the product can solve a problem. #creativehaven
Giving a more personal look behind the manufacturing of medical devices by capturing the mission behind Portescap #creativehaven
