Amy Kress Youssef is a graphic designer, brand strategist, and the founder of Water Kress, a brand strategy, brand identity, and graphic design company.

In this episode, we talk about how Amy started as a professional graphic designer and brand strategist for fortune 500 companies for over 20 years and then eventually created her business, Water Kress. Find out how Water Kress was born during the pandemic, how Amy applies archetypes and enneagrams to the framework she uses when working with clients, the process Amy goes through when creating brand decks, how she chooses colors to represent a brand, and how Amy builds a foundation for a business plan that can be used for content creation.