Short-form videos may be the most powerful tool in your marketing arsenal. Used correctly, it can help you build a loyal following, engage with customers on a deeper level, and drive more sales. But how do you get started? Here are 8 tips for leveraging short-form video and getting buy-in from the C-Suite.

Start by Doing Your Research: Before you begin creating short-form videos, it’s important to do some research. What platforms will you be using? What type of content resonates best with your target audience? Who is your competition and what are they doing right (or wrong)? Having answers to these questions will give you an idea of where to start and what types of videos to create.

Don’t Be Afraid to Experiment: You don’t have to have a perfect plan before launching into short-form video production. In fact, it’s often better if you don’t! Take some time to experiment with different types of content and platforms so that you can find the combination that works best for your brand.

Schedule Your Videos: Once you know what type of content works best for your business, create a schedule for producing new videos. This will help ensure that you are consistently producing new content while also giving yourself time to work on other projects or refine existing videos.

Reuse Videos Across Platforms: Don’t let all the hard work behind each video go to waste; make sure that you are reusing them across multiple platforms as much as possible! This way, your message reaches a larger audience and helps reinforce your brand identity.

Find the Right Content Mix: Not every video needs to be serious or business-related; sometimes it pays off to add in some fun content as well! This can help liven up an otherwise dull feed and keep customers engaged with your brand over time.

Leaning Into Your Community: While creating great content is essential for success on social media, engaging with your community should also be part of your strategy. Connecting directly with customers increases their loyalty towards your brand and encourages more engagement from followers—a win-win situation!

Leveraging Content That Humanizes Your Brand: People don’t connect with businesses; they connect with people behind those businesses. Showcase individual employees in short-form videos so that customers can feel connected to the product or service and the people behind it.

Engage, Engage, Engage!: Last but not least, make sure that you are staying actively engaged with your community by responding quickly and appropriately when comments or questions come in through social media channels or email listservs. Being responsive shows customers that they matter and increases customer satisfaction overall!

Leveraging short-form video is one of the most effective ways to engage customers online while building loyalty towards your brand over time — but only if done right! By following these 8 tips – starting with research and experimentation, scheduling production timeslots for new videos, reusing existing clips across multiple platforms, finding the right mix of content types like humanizing stories about individuals within the company — along with engaging regularly with customers — will ensure maximum impact from this powerful digital medium. With these strategies in place, you'll be ready to take advantage of all that short-form video has to offer!