Video content has become a huge component of a lot of companies these days. According to this article by entrepreneur.com, “59% of marketers said that video marketing showed a positive ROI, and 58% plan to incorporate more videos into their marketing strategies in the future.”

As a video production and content strategy company, we’ve understood the power of video for more than a decade so seeing the popularity spread amongst mainstream audiences and corporations is refreshing. There are many ways to utilize video marketing to grow your brand and our services utilize many current trends to achieve our clients’ goals while attracting audiences on various platforms.

So what are these trends and how can you utilize them for yourself? Entrepreneur.com suggests that there are 3 ways to utilize video in 2022:

1. Going Mobile-first
2. Utilizing short-form videos
3. Investing in livestreaming

Audiences watch a lot of their content on their phone so you must be aware of how to create content for mobile in order to capture those eyeballs.

With the advent of TikTok and Reels, consumers are watching more bite-sized content in 15-30 second durations so think about how to tell your story and spread your message through short videos - don’t forget to record in the vertical/9:16 format!

Engage with your warm audience and attract cold prospects with livestreaming to either answer questions, teach valuable content, or host a virtual summit. From Youtube to Twitch to Instagram, livestreaming is available on most platforms and should be part of your marketing strategy.

Video is universal and global, though think about local audiences as well. We produce video content in Austin, Texas but also work with brands across the USA and world. What does your local audience like to watch and how can you also attract a national audience?

Be specific with your content as well and know your audience. We create video content for food & beverage, CPG, and Tech companies so we create content that audiences in those industries would watch so our clients get qualified leads and engaged customers.

Read the full article here: Video Marketing Statistics: Trends for 2022 and Beyond