Behind the Scenes of Coca-Cola Ad: A Glimpse into Videography Magic

A fun Behind the scene clip of a Coca-Cola commercial!  

It’s incredible what you can get when you dive into the world of macro videography.  Close-ups are an incredible way of getting up close and personal with products.  I’m a big fan of using the Laowa Probe lens because you get a vantage point that’s unique and intimate.  The creators of this video are able to use different creative elements to show the refreshing nature of Coca-Cola.  From using smoke machines to shaking tables, we’re able to see Coca-Cola prepared for consumption in a new light. 

The Team:

Patrizio De Mitri

Andi Königseder

Sofija

Kameraverleih haveacam.com

It’s an incredible video that I enjoyed watching over and over again.  I just can’t imagine the amount of Coke they had to clean up off the floor.