A Glimpse Behind the Scenes of Martin Ngari's Royco Video Ad
Talented video creator Martin Ngari recently embarked on the challenge of producing a distinctive and innovative commercial for Royco. The outcome is a remarkable piece that seamlessly integrates advanced cinematography techniques, including stop-motion animation, a specialized camera rig, and the adept use of Visual Effects (VFX).
Conceptualization Process:
In his comprehensive behind-the-scenes video, Ngari articulates the conceptualization process, emphasizing the inspiration drawn from Royco's heritage of providing comfort through its products. The core idea revolves around portraying the metamorphosis of raw ingredients into a heartwarming meal, embodying the comfort and warmth associated with the Royco brand.
Innovative Cinematography Techniques:
Ngari leveraged cutting-edge cinematography techniques to enhance the visual appeal of the commercial. From dynamic camera movements to meticulous lighting, each frame was carefully crafted to achieve a visually stunning portrayal of the cooking process. The most notable innovative techniques he employed:
Stop-Motion Enchantment:
Ngari employed stop-motion animation to meticulously unwrap the Royco food product frame by frame. This technique created the illusion of the packaging magically opening up and gracefully dropping into a pot of food, delivering a visually captivating and enchanting effect.
Creative Camera Rig Mastery:
Demonstrating ingenuity, Ngari utilized a unique camera rig that involved attaching his camera to a swivel and mini-jib-arm. This inventive setup allowed him to capture the product from top to bottom in a quarter circular motion, resulting in dynamic and engaging shots that added a distinctive perspective to the commercial.
VFX Expertise:
Ngari leveraged Visual Effects (VFX) to mask out the wrapper of the Royco food product. Filming the wrapper separately and skillfully masking it in post-production, he achieved the illusion of it gracefully falling away after opening over the pot. The seamless integration of VFX added an extra layer of cinematic magic, enhancing the overall visual impact of the commercial.
Conclusion:
Martin Ngari's behind-the-scenes video provides a rare glimpse into the intricacies of crafting a compelling and innovative video ad. Without a large studio or a big crew, Ngari is able to create a fun commercial that features Royco products in an intimate light.