cinematography

A Peek Behind the Scenes of Martin Ngari's Innovative Royco Video Ad

Discover the creative process behind Martin Ngari's fun Royco commercial. Gain insights into the world of advertising and witness the magic that unfolds behind the scenes.

Ancient Cosmetics body oil behind the scenes shot

Feel the fruity nourishment through the screen of this behind the scenes Ancient Cosmetics body oil commercial shot and edit by Sebastian Breuninger. 🥭 Watch below!

Be Creative Everyday

“Do something creative every single day even if it’s not filmmaking related, in fact it shouldn’t be whatever your creative vocation is it should be different and exercise that muscle every single day.”

Joe Harris lends his advice to create everyday to young creatives who are trying branch out into the creative space in this clip from episode 66 of our podcast.

Joe Harris is a director, editor, and cinematographer at the Dallas-based video production company; Side Chops.

Listen again as we talk about how his background in music has a vital role in filmmaking and content creation; how his definition of success has adapted throughout the years. We also talk about how Joe found a work-life balance and engages with his family to find creative inspiration and support.

Find episode 66 on Apple Podcasts Work-Life Balance In Content Creation, How Success Changes As You Mature, And Importance of Creativity As a Daily Habit

Flying Dog's Vicious Hook Beer Behind the Scenes

Would a Knuckle sandwich make a good pairing for Flying Dog’s Vicious Hook beer in this behind the scenes edit by Kyle Romanek? 🥊

Watch below:

Understanding Focus & Depth of Field

Wondering how to improve the images in your shots? Do you need to direct your audience’s direction to help them focus on an aspect of your story? Then applying the depth of field concept while adjusting the aperture, focal length, and distance to the camera will guide you on adjusting the focus on the objects or subjects in your shot; so your audience understands any elements of storytelling you want to portray. In this clip from our video content course, we demonstrate the depth of field measurement and how to adjust your camera settings to make your image or shot clear and crisp for a flawless video.

Understand The Why

“So understanding the why can get you closer to understanding how you can accomplish what they’re actually hoping it can do. “

In this clip from episode 58 of our podcast, Mark Haynes discusses why it’s important to know the reason why clients want a video because having that knowledge will provide better results than not understanding the why. Mark Haynes is a cinematographer, director, and owner of production company Manifest Imageworks.

Listen to this episode again as we discuss how his love of movies and desire to recreate them led him on the path of filmmaking, cinematography, and lighting, how the methods of storytelling have evolved, and the most efficient way to run a shoot.

Listen to episode 58 on Apple Podcasts: How Technology Expands Creativity, Best Ways To Shoot Videos, And How Storytelling Has Evolved

How To Light Videos Correctly with 3-Point Lighting

How can you have your subject lit properly for a shoot? Using a 3-point lighting kit will solve your lighting problem with ease. Position the three lights: key light, fill light, and back/hair light, in such a way that highlights the subject in the scene. The lights placement can be based on what you're filming and the mood you're portraying. In this clip from our video content course, we explain the 3-point lighting setup, how each light functions, and our suggestions for capturing the best light.

How Technology Expands Creativity, Best Ways To Shoot Videos, And How Storytelling Has Evolved

Our next podcast episode features cinematographer, director, and owner of production company Manifest Imageworks, Mark Haynes. He has been working in the film industry since 2007 and shoots for clients in the advertisement, corporate, and entertainment industries.

In this episode, we discuss how his love of movies and desire to recreate them led him on the path of filmmaking, cinematography, and lighting, how the methods of storytelling have evolved, and the most efficient way to run a shoot.

Listen to episode 58 on Apple Podcasts: How Technology Expands Creativity, Best Ways To Shoot Videos, And How Storytelling Has Evolved

Dunkin' Cereal Behind the Scenes Commercial

Get your caffeine now in your cereal in this behind the scenes for a Post Cereals and Dunkin commercial by Peter Cote 🥣 Watch the clip here: