Discover the power of influencer video marketing and learn how to effectively partner with influencers for compelling video content. Explore strategies, research-backed tips, and key insights to optimize your video production and content strategy for maximum impact.
How To Make Video Content For Your Business 2021 (Tips & Equipment Recs)
In this video, you'll learn how to make videos for your business without spending tons of money on equipment or an agency.
If you want to shoot videos on your own and in-house, so you can save money and have more control, you will learn everything you need to shoot, light, capture sound, and edit your content in this video. This is from 15+ years of production experience, film school, and videography gigs, so I know a thing or two about creating professional videos on a tight budget.
You'll learn how to light, capture sound, frame your subject, edit your content, and use screen recording software so you can create videos easily to save money.
Watch the whole video, and you'll learn everything you need to create video content without hiring a videographer or agency.
Rolex Behind the Scenes Commercial Shot
Watch this luxurious behind the scenes shot for @rolex by Evan Naka below ⌚️
Puma Spec Ad Behind the Scenes
Imagine the what if in this clothing-tech crossover spec ad behind the scenes clip by Herman Huang🔊
Watch below:
Strike a balance
“Some people may not find financial benefit in doing what they absolutely love to do. So the idea is doing something that you really care about, and that means something to you, but that also allows you to live a life and have a family. and do the things you wanna do.”
In this clip from episode 67 of our podcast, Aman Johnson uses examples in his reasoning to share why people should find a balance between doing what they love to do and doing something that financially sustains themselves.
Aman Johnson is a producer, director, and founder of Johnson Media Co., a video production company specializing in storytelling in commercial, documentary, and narrative work.
Listen to this episode again as we talk about how his experience in architecture helped him with his confidence and problem-solving skills for his business and how he attentively listens to his clients’ stories to resonate with them to help him with his process. We also share the value of learning new skills and showing kindness to others to increase personal growth.
Find episode 67 on Apple Podcasts How His Background in Architecture Influences His Creative Business, Resonating With Client Pain Points, And The Value of Learning New Skills
Be Creative Everyday
“Do something creative every single day even if it’s not filmmaking related, in fact it shouldn’t be whatever your creative vocation is it should be different and exercise that muscle every single day.”
Joe Harris lends his advice to create everyday to young creatives who are trying branch out into the creative space in this clip from episode 66 of our podcast.
Joe Harris is a director, editor, and cinematographer at the Dallas-based video production company; Side Chops.
Listen again as we talk about how his background in music has a vital role in filmmaking and content creation; how his definition of success has adapted throughout the years. We also talk about how Joe found a work-life balance and engages with his family to find creative inspiration and support.
Find episode 66 on Apple Podcasts Work-Life Balance In Content Creation, How Success Changes As You Mature, And Importance of Creativity As a Daily Habit
How His Background in Architecture Influences His Creative Business, Resonating With Client Pain Points, And The Value of Learning New Skills
We chat with Aman Johnson a producer, director, and founder of Johnson Media Co., a video production company specializing in storytelling in commercial, documentary, and narrative work.
Listen to this episode as we talk about how his experience in architecture helped him with his confidence and problem-solving skills for his business and how he attentively listens to his clients’ stories to resonate with them to help him with his process. We also share the value of learning new skills and showing kindness to others to increase overall personal growth.
Find episode 67 on Apple Podcasts How His Background in Architecture Influences His Creative Business, Resonating With Client Pain Points, And The Value of Learning New Skills
Here's what experts have to say about these video marketing trends
Do you need ideas on how to optimize your videos and increase conversions from your videos? Video consumption is rapidly increasing, and companies have taken advantage of this growth by uploading engaging content via social media platforms. Marketers have seen the value videos have in their business and have invested more resources into videos for their content strategy. The following trends and tips are here for you to consider putting into your own video marketing strategy.
The world has had to adjust in how we perform our daily tasks, and shopping is one of those tasks. As companies continue to evolve, videos are taking center stage on social media. More platforms have released features with videos and augmented reality has helped customers interact with the products without physically touching them.
If you’re looking for content ideas, lean into your customers! User-generated content is extremely influential and beneficial for you and your audience. Customers love seeing customer reviews and testimonials. It not only builds trust, but it’s also authentic and helps you understand your customers more. To ensure you post relevant user-generated content, perform market research and social listening tactics. Invest in a video content strategy to increase your sales and conversions. Monitor the platforms your target audience frequents the most, keep updated with the ongoing trends, and post engaging videos your audience will love.
Credit: Gabrielle Wright Video marketing trends to cut through the noise in 2021
How To Use Hard Drives to Store Your Video Footage
Now that you’ve made your video, do you know how you’re storing your video footage? If you’re editing videos, then you’ll need a secure tool to save your work properly. Choose a hard drive that is suitable for your device and your project. If you buy a hard drive that is incompatible or has less storage than you need, that may slow down your video editing workflow. In this clip from our video content course, we show you what to look for in buying an external hard drive that matches your device and editing needs.
Work-Life Balance In Content Creation, How Success Changes As You Mature, And Importance of Creativity As a Daily Habit
Our latest podcast episode focuses on the value of music, the definition of success, and a work-life balance. Joe Harris is a director, editor, and cinematographer at the Dallas-based video production company; Side Chops. He recently won a Gold Telly award for directing a commercial spot for Dr. Squatch-Shampoo.
In this episode, we talk about how his background in music has a vital role in filmmaking and content creation; how his definition of success has adapted throughout the years. We also talk about how Joe found a work-life balance and engages with his family to find creative inspiration and support.
Find episode 66 on Apple Podcasts Work-Life Balance In Content Creation, How Success Changes As You Mature, And Importance of Creativity As a Daily Habit
Biscuit slow motion behind the scenes edit
Watch this detailed biscuit slow motion teaser by Ashkan Sayyaf 🫓 below:
How To Expose Your Videos Properly With Light Meters and Zebra Lines
Do you find it difficult to adjust the exposure on your camera? Wondering which tools and settings you need to balance for proper exposure in your videos? Proper light exposure has ideal brightness and shadows on the subject in your video or photo. Use tools such as a light meter or zebra stripes to fix the exposure. In this clip from our video content course, we explain two camera settings used to control the amount of exposure in images and videos.
Psychographics And Content Creation, The Method of Creating Content Around 5 Feelings, And How Holistic Well-Being Helps With Creativity
Hear from our next podcast guest Natalie Cass! Natalie is a corporate photographer and filmmaker at Cass Studios: an entertainment, commercial photography, and video production company.
Listen to this conversation as we talk about how her psychographics led her to create content; how music, being active in nature, and optimizing her health and wellness helps her leverage her flow state; her method of focusing on five feelings she wants her audience to feel when developing stories for brands, and how artists can build their career by being comfortable in the unknown.
The full episode 65 is available on Apple Podcasts here: Psychographics And Content Creation, The Method of Creating Content Around 5 Feelings, And How Holistic Well-Being Helps With Creativity
You're a filmmaker if you say you are
“There’s no currency for excuses. So man, I think you’ll find out whether or not you’re passionate about it because you have to be.”
Andrew Miller brings some well needed advice for all budding filmmakers. In this clip, he encourages filmmakers to start making films and building a network to learn and grow in the industry.
Andrew is a storyteller, cinematographer, filmmaker, producer, and owner of Dox, a production company specializing in telling strong stories, particularly documentaries.
Listen to this episode again as we talk about the valuable experiences and benefits to gain from film school, his content strategy with corporations, and why it’s essential to have a system and documents to make the creation process easy and consistent.
Find podcast episode 63 on Apple Podcasts: Pros and Cons of Film School, Creating Videos For Corporations While Keeping Your Creative Integrity, And The Importance of Systems When Running A Creative Business
Bucha Brew Kombucha Behind the Scenes Edit
Stay minty fresh in this Bucha Brew Kombucha behind the scenes ad by one5films🍃🧊
Watch the clip below!
A Different Approach To Editing Videos
“What I do in that process is I’m suddenly familiarizing myself with the footage, and whether I want to or not, I’m piecing the edit together in my head. And that’s starts to create excitement about the actual edit.”
In this clip from episode 62 of our podcast, Wes Evans shares his approach to get into his flow state while editing videos. This approach allows him to organize, visualize and love the scene while he’s editing the video.
Wes Evans is an actor, writer, director, and filmmaker for Icarus Burning Productions.
Listen again as we talk about how to collaborate with clients in a way that fulfills both the client’s and filmmaker’s desires and how the benefits of developing his creativity and portfolio through passion projects allow him to create lasting connections and opportunities. We also discuss why it's important to explore outside your environment and spread kindness.
Find podcast episode 62 on Apple Podcasts: The Right Way To Collaborate, Benefits of Passion Projects, And The Importance of Exploring Outside Your Environment
Why video editing is a crucial step in video marketing
How vital is editing in your video marketing strategy? You can shoot videos that answer your customers' questions, demonstrates how to use your product or service, deliver brand news, and ease the employee onboarding process. However, if the video has any unnecessary pauses or too many transitions, then you may lose your audiences' attention in the message. A drop in engagement is what your company does not need in your video marketing strategy. Good video editing makes a huge difference in the content of your videos. Here are the five benefits good video editing has on your videos.
Video editing is part of the post-production process of video production. It is what brings all elements of your video together in one seamless professional engaging video. Well-edited videos make all the hard work of writing a script and shooting the video worth it, especially when reviewing the video analytics. Video needs to capture your attention in the first 10 seconds and be clear throughout. Proper video editing that includes effective transitions and cuts out long pauses will ensure professional high-quality videos viewers will keep watching.
Just like the content you post on your website, email newsletters, and social media, videos are a representation of your brand. A poorly edited video does not boost your brand authority and promote your message to your viewers. High-quality videos help spread your knowledge while increasing your brand awareness. Consider investing in video editing software or hiring a video editor to save you time to edit your message rather than reshoot the same message due to mistakes. With an estimated 82% of internet traffic is in the video, video marketing is not going away any time soon, so tailor your content for well-edited, polished, engaging, and targeted videos.
Credit: Digital Media Thoughts 5 Benefits of Good Digital Video Editing for Your Marketing
Business Video Ads Tips 2021
What you’re going to learn here is going to change the way you create video ads to grow your business.
I know I can say this because I’ve worked with the world's top brands like Spotify, Colgate, HBO, plus multiple Ad Agencies that have taught me a thing or two on creating effective video ads to drive conversions, views, and awareness.
These tips have helped me create video ads that have boosted my clients' conversions and sales, plus helped me build online brands that have generated over 100 million views.
If you stick around until the end of the video this will show you the most effective way to shoot, edit, and structure your videos ads to get maximum conversions. Whether you're doing it in-house or working with an outside agency, knowing these tips will help you create video ads that will get the results you want.
Pros and Cons of Film School, Creating Videos For Corporations While Keeping Your Creative Integrity, And The Importance of Systems When Running A Creative Business
We chat with Andrew Miller, a storyteller, cinematographer, filmmaker, producer, and owner of Dox, a production company specializing in telling strong stories, particularly documentaries. He has also worked on feature films such as True Grit, Spy Kids 4, and A Bold Experiment.
Listen to this episode as we talk about the valuable experiences and benefits to gain from film school, his content strategy with corporations, and why it’s essential to have a system and documents to make the creation process easy and consistent.
Find podcast episode 63 on Apple Podcasts: Pros and Cons of Film School, Creating Videos For Corporations While Keeping Your Creative Integrity, And The Importance of Systems When Running A Creative Business
Blenders Eyewear Behind the Scenes Timeline
Protect your eyes while looking stylish in this behind the scenes timeline edit for Blenders Eyewear by Zac Zlatic