post production

Why video editing is a crucial step in video marketing

How vital is editing in your video marketing strategy? You can shoot videos that answer your customers' questions, demonstrates how to use your product or service, deliver brand news, and ease the employee onboarding process. However, if the video has any unnecessary pauses or too many transitions, then you may lose your audiences' attention in the message. A drop in engagement is what your company does not need in your video marketing strategy. Good video editing makes a huge difference in the content of your videos. Here are the five benefits good video editing has on your videos.

Video editing is part of the post-production process of video production. It is what brings all elements of your video together in one seamless professional engaging video. Well-edited videos make all the hard work of writing a script and shooting the video worth it, especially when reviewing the video analytics. Video needs to capture your attention in the first 10 seconds and be clear throughout. Proper video editing that includes effective transitions and cuts out long pauses will ensure professional high-quality videos viewers will keep watching.

Just like the content you post on your website, email newsletters, and social media, videos are a representation of your brand. A poorly edited video does not boost your brand authority and promote your message to your viewers. High-quality videos help spread your knowledge while increasing your brand awareness. Consider investing in video editing software or hiring a video editor to save you time to edit your message rather than reshoot the same message due to mistakes. With an estimated 82% of internet traffic is in the video, video marketing is not going away any time soon, so tailor your content for well-edited, polished, engaging, and targeted videos.

Credit: Digital Media Thoughts 5 Benefits of Good Digital Video Editing for Your Marketing

Anticipate This Before You Hire a Video Marketing Agency

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Don’t have enough time in your busy schedule to implement videos in your content strategy? Have you decided to hire a video marketing company to help tell your company’s stories but don’t know what to expect? A video marketing agency works with you to hone in on a strategy that aligns with your goals to create content that connects with your audience. As you search for a company, research their previous projects to get an understanding of their production process during the pre-production, production, and post-production of the video creation process.

In the pre-production phase, a video marketing agency will plan out the strategy for the video campaign and can collaborate on how the video can fit into your marketing strategy through a call-to-action or social media posts, for example. From the type of videos to the content in the video, the agency will help you decide the right plan for your company. Once the video is planned out and is ready for filming, the production phase takes over. The production phase with a video marketing agency is similar to if you were to hire a video production company, in the sense that the video marketing company is responsible for scheduling the shoot, hiring cast and crew, and setting up the set to film.

It is the post-production phase that, once again, sets a video production company apart from a video marketing agency. The editing is not just the main component of post-production. The video marketing agency continues to work towards your goals after the video is completed by either making the video description SEO friendly, increasing engagement, or increasing revenue. A video marketing agency understands the importance of video consumption in your business. Now that you know what to expect when hiring a video marketing agency, you won’t have to worry about if the video aligns with your current marketing strategy.

Written by Dave Grendzynski What To Expect When You Hire a Video Marketing Agency

Take a look at this spectacular behind-the-scenes from “Alita: Battle Angel”(2019)

Take a look at this spectacular behind-the-scenes from “Alita:Battle Angel”(2019) to see how it looked before and after VFX was added by: @weta_digital @digiartpiles 🎬🎥

5 Best Laptops for Video Editing

Is your current laptop slowing down your editing time? Considering buying a new laptop to accommodate your editing software and video footage? It’s essential to select a laptop, catered to you, that can handle any post-production projects, whether you’re new to editing, are experienced, or need something on a budget. We’ve got the 5 best laptops ready, so you’re prepared for your next purchase!

Whether you are editing a feature-length film or a 30 second commercial, picking the right laptop for the job is crucial. Video editing, especially on more professional software, can be very taxing on a laptop. While this is a big decision, and can be stressful, we’re here to help you narrow it down to 5 great choices, so you can get into post-production as soon as possible.


1 - Dell Inspiron 14 5000

~$730 USD

CPU: 8th Generation Intel® Core™ i5-8265U Processor 

RAM: 8GB

Storage: 256GB

14 Inch Full HD Display (1920 x 1080)


While on the lower end of editing laptops, the Dell Inspiron 14 5000 should not be underestimated. It’s low price is great for new video editors, and clocking in at under 4 pounds, it is easy to take on the road.


2 - HP Envy 13

~$830 USD

CPU: 8th generation Intel Core i5-i7

RAM: 8GB - 16GB

Storage: 256GB- 512GB

15.4 Inch Full HD Display (1920 x 1080)


At just under a thousand dollars, and weighing less than 3 pounds, the HP Envy 13 is great first laptop with a Full HD display. While it’s not going to be editing 4K video, it’s still great for beginners, and has up to a half terabyte of storage, letting you worry about editing without the fear of running out of room.


3 - MSI GS65 Stealth

~$1220 USD

CPU: Intel Core i7 Processor

RAM: 16GB

Storage: 512GB

17.3 Inch Full HD Display (1920 x 1080)


Originally intended as a gaming laptop, the MSI GS65 Stealth boasts a maximum 8 hour battery life with a Full HD Display. The Stealth is on the heavier side for laptops, clocking in at just under 5 pounds. While it was made as a gaming laptop, it’s Intel Core i7 Processor can easily get the job done editing 1080P footage.


4 - 15-Inch 2019 Macbook Pro

~$2230 USD

CPU: 2.6GHz Intel Core i7 9750H (six cores) or 2.3 GHz Intel Core i9 9980HK (eight cores)

RAM: 16GB-32GB

Storage: 256GB- 4TB

15.3 Inch Retina Display (2880 x 1800)


While certainly on the pricier side, Apple’s 15-Inch Macbook Pro is on the higher end of video-editing laptops. While it’s retina display is not quite 4K, it is able to edit 4K video. Clocking in at just over 4 pounds, it is great for editing on the go. Unfortunately, the Macbook Pro only has 2 USB-C ports, meaning other devices may need to be purchased for things such as SD cards.


5 - Acer ConceptD 7 

~$2300 USD

CPU: Intel® Core™ i7-9750H processor Hexa-core 2.60 GHz

RAM: 16GB

Storage: 1TB

15.6 Ultra HD Display (3840 x 2160)


With a 4K display, the Acer ConceptD 7 is perfect for experienced editors often working with 4K video, especially those doing extensive color-grading. At just over 4 and a half pounds, it is on the heavier side, and like the Macbook Pro, has no SD port. But when it comes to 4K editing, the Acer ConceptD 7 is hard to beat.

Epic Sci-Fi Movie Timeline of Star Trek Into Darkness

Epic Sci-Fi Movie Timeline of Star Trek Into Darkness by Avid Media Composer 🎥

Watch the timeline here!

Lesser-Known Video Production Costs

As a filmmaker, knowing what expenses you may incur along your production process; can financially prepare you for any emergencies you may have. Overlooking these costs can affect your cast, crew, and your overall production. Do you know that these costs have just the same amount of importance as costs directly related to your video production? If you didn’t know, we have a list of the 6 lesser-known video production costs you should be aware of.

Just about everyone knows that video production is expensive. Of course, there is a huge range, from Hollywood movies with hundreds of millions of dollars to indie films with just several thousand or even hundred dollars. But no matter what it is, a high-quality production’s expenses will add up fast. For brand new filmmakers, it can be overwhelming when unexpected expenses grind their production to a screeching halt. We’re here to help you learn some of those lesser-known video production costs.

1. Food Costs. It may seem simple that people need to eat, but food costs for the cast and crew are very often overlooked. Especially for shoots that may take all day and be physically demanding, the cost of food can take up a substantial part of a production’s budget. People should get breaks to eat every few hours so everyone is able to work to their full potential. 

2. Transportation. Transportation may be almost a non-factor for a skeleton crew with little equipment. But if you have a fair amount of people and equipment, transportation will not just take up time, but money as well. You may even have to get rental vehicles or trailers to transport equipment from set to set.

3. Post-Production. If you edit your production yourself, post costs will be virtually non-existent. But if you don’t edit it yourself, you’ll need to hire an editor. If you want special effects, you’ll need to hire someone for that. You may also have to hire other people that specialize in areas such as audio editing and colour grading. 

4. Re-Shoots. Sometimes in the process of post-production, you find a continuity error, or don’t like how a line was delivered, or something along those lines. If that happens, you may decide you want to re-shoot a shot, multiple shots, or even whole scenes. This means hiring the cast and crew needed for the re-shoot, as well as acquiring the necessary shooting location and equipment.

5. Marketing. Of course you want people to see your production after it’s finally completed. But if you aren’t well known, or even if you are, you’ll have to make sure people know about your production. This will require marketing it. For smaller indie films, marketing consists largely of word-of-mouth marketing, but for Hollywood movies, marketing costs often match that of the actual production costs. 


6. Copyright. While it’s not exactly the most fun part of production, establishing a copyright for you film is crucial to protect it from people stealing it and using it for their own profit. Perhaps the most infamous example of a movie without copyright is Night of the Living Dead. George Romero’s classic zombie flick didn’t hold a copyright for decades, and so showed up in countless other movies. It’s very important to make sure the same doesn’t happen to your production.