Contemplating on whether if video marketing is useful for growing your brand? Video continues to be an integral part of content marketing strategies in businesses in multiple industries, providing engaging interesting content to their audience. If you're interested in how video marketing can grow your brand, our research highlights these statistics to guide your decision into using video marketing for your business.
Apply These 6 Methods to Enhance Your Video Marketing Strategy
Are you ready to increase the connection between you and your customers with video marketing? Don’t know if your current strategy is working? As video continues to be the content medium that educates, entertains, and informs viewers on all platforms, it makes sense that more businesses are implementing video marketing to their content strategy. If you’re realizing that your video marketing strategy needs some extra help to reach your customers, focus on these methods to enhance your video marketing strategy.
When you view the videos you made, how many of those don’t have a target audience in mind? Research the type of people you want to reach, your goal for the video, and the channels your audience watches videos on during the planning process. This will help you decide which videos you need to create that would appeal to your customers. With your target audience identified, create a video that tell who your business is. This is a great opportunity to share any testimonials, behind-the-scenes clips, or inspirational messages that allows your viewers to understand more about your business and it’s story. After identifying your audience and planning your video, determine if you should film the video yourself, hire an in-house video production team, or a video production agency.
Now that your video is made, it’s time to upload it on YouTube, landing pages, emails, and social media channels your viewers are on. However, each platform is different so optimizing your videos to meet the various aspect ratios, video lengths, and caption lengths can help your video be seen on the social platform. To continue to help your engagement and SEO, include subtitles and keyword tags, write short titles, add links to your website, and adjust the video for mobile users. Aside from the video content, the writing the call to action is the best way for the customer to increase its brand awareness and perform and action.
Credit: Written by James Jorner 6 Ways to Strengthen Your Video Marketing Strategy
Effective Marketing Strategies to Drive Customers
Last week, we shared with you our feature in Feedspot’s Top 40 Video Production Blogs and Websites To Follow in 2020. Now let’s take a look at these brands who went viral, focusing on the takeaways of each. We’ve got many strategies to share, so let’s get started!
Dominique Ansel Bakery created a pastry that blended his current offering of croissants and a customer suggestion of donuts. The bakery focused on the quality of the cronuts than the quantity. That helped his bakery control the demand of his customers.
Another viral success story comes from the fashion and apparel short shorts brand, Chubbies. After a successful initial test, the founders spent months building their brand and their inventory. That time spent was necessary as they were able to narrow in on an ideal customer and brand story they could target and expand on in the future. When companies go viral, not every viewer is going to know who your company is. Having a strong brand identity before sending your content lets those in and out of your target audience know who you are.
Some more strategies are to utilize ongoing trends, reach outside your target audience, and use user-generated content on social media. Finally, create content that is appealing, relevant, and drives customers to action, regardless if it goes viral or not. Always remember to have a strategy and PR plan in place when you have more demand for your product or service or when engagement is increasing. These takeaways provide useful strategies business owners can implement for their own brand.
Credit: Written by Meg Prater Help! My Brand Went Viral: 16 Small Brands That Made It Big
Anticipate This Before You Hire a Video Marketing Agency
Don’t have enough time in your busy schedule to implement videos in your content strategy? Have you decided to hire a video marketing company to help tell your company’s stories but don’t know what to expect? A video marketing agency works with you to hone in on a strategy that aligns with your goals to create content that connects with your audience. As you search for a company, research their previous projects to get an understanding of their production process during the pre-production, production, and post-production of the video creation process.
In the pre-production phase, a video marketing agency will plan out the strategy for the video campaign and can collaborate on how the video can fit into your marketing strategy through a call-to-action or social media posts, for example. From the type of videos to the content in the video, the agency will help you decide the right plan for your company. Once the video is planned out and is ready for filming, the production phase takes over. The production phase with a video marketing agency is similar to if you were to hire a video production company, in the sense that the video marketing company is responsible for scheduling the shoot, hiring cast and crew, and setting up the set to film.
It is the post-production phase that, once again, sets a video production company apart from a video marketing agency. The editing is not just the main component of post-production. The video marketing agency continues to work towards your goals after the video is completed by either making the video description SEO friendly, increasing engagement, or increasing revenue. A video marketing agency understands the importance of video consumption in your business. Now that you know what to expect when hiring a video marketing agency, you won’t have to worry about if the video aligns with your current marketing strategy.
Written by Dave Grendzynski What To Expect When You Hire a Video Marketing Agency
Visually Speaking, You Need Video Marketing
Video content is proven to be an effective method in content strategy, so why aren’t you implementing it into your own? Recognize the impact of implementing videos into your digital marketing strategy has on your business. If you aren’t aware, read on and discover what videos can do for you.
The content in your video means everything to your video. If your video has a fantastic production quality but lacks in grabbing the audience in, then you’re going to lose that audience retention. Try incorporating storytelling into your video content. Storytelling is a huge factor in social media success. Business owners and creatives post about their products and services, updates about the company, and their audience in the form of images, blogs, or other written material. What would be better than to combine those two types of content into a video? According to a research study reported in the article, “our brain can process 60,000 times faster than text”. A video that connects the audience should also further direct the audience to perform an action outside the video with a call to action, such as sharing the video or signing up for a course. When you put storytelling in a video format, make sure you are doing it in an authentic way that positively showcases who you are and what your video is about.
Videos are captivating devices that allow your story to be seen and heard. The audience that views the video will be left with the experience that further connects them with your brand. An increase in website and search engine traffic, social media clicks and followers is likely to grow more, especially when about 52% of marketers agree that videos have a great return of investment when implemented well. More and more companies are taking advantage of video content marketing, and with more than 80% of online content video marketing, it only makes sense to create some authentic engaging videos!
Credit: Written by: Fred Chua Boost Traffic, Clicks, And Followers Using Video Marketing
Know the Reason why Millennials Love Watching Videos
Does your target market feature Millenials? Are you wondering how to reach them through video marketing? The methods and strategies of marketing have drastically improved in a way that strives to understand the customer on a personalized buying journey. If your target market features Generation Y or Millennials, you’ll want to understand why they are so attached to videos, and how you as a small business owner or creative, can leverage this knowledge for your own video content strategy.
Before you start to create engaging content for millennials, you’ll need to understand their purchasing behavior and why fellow marketers are targeting this generation. Members of the younger generation are watching more videos through streaming services and social media. According to this article, millennials spend at least one hour a day watching videos. About 84% of millennials follow brands on Facebook, and they are more likely to purchase a product after watching a video than someone born in a later generation, according to a Mashable article. Adjust your current marketing strategy and feature your company’s products and services on platforms your target market will be on. Be wary about how your content is portrayed to young people. As millennials are people who have grown up in the digital boom, they are used to avoiding advertisements that are inauthentic.
Overall, if you want to reach a millennial who loves watching videos and sharing them with their network, you’re going to want to create authentic, thought-provoking, engaging videos that demonstrate your products and services and company well. They want to be entertained and informed! For more tips on how to target and understand millennials, the article has more interesting facts and statistics below!
Credit: Written by Shaq Abboud Why Are Millennials So Attracted To Video Marketing?
Use These 25 Tips To Improve Your Marketing Videos
Are your marketing videos conveying their messages effectively? What changes could you implement and have your videos stand out more? Whenever you upload video content to your business page, you have an opportunity to appeal to your customer’s desires and needs and tell a story.
Spend some time in the creative process and ensure that your content is not boring! Use an eye-catching video title to get attention and tag it with relevant keywords so that it can have a higher chance of appearing in search results. Don’t be afraid to add some music in your videos as it can help spice it up and set the emotional tone you desire. Many online users may browse the internet through their phones and tablets, so make sure that the video is mobile friendly.
Most importantly, be sure that you have a CTA (call to action) at the very end of all your videos. What would you like your audience to do once they have finished viewing your video? You could encourage them to sign up for your newsletter or invite them to check out your product through a link. Encourage viewers to have a conversation by asking them to leave a comment or ask a question to increase engagement.
Credits: Written By - Gabrielle Pickard-Whitehead - 25 Tips for Creating Great Marketing Videos