Explore the power of Multicultural Video Marketing and learn inclusive strategies to create diverse and resonant video content. Uncover the key to connecting with global audiences, fostering inclusivity, and amplifying your brand's impact in a multicultural world.
Mastering the Art of Content Marketing: Strategies for Business Success
Get Up To Speed In A Post-Pandemic World with these B2B Marketing Strategies
How is your business fairing in this new pandemic world? When the pandemic hit, everything changed.
Businesses were forced to adapt quickly to brand new marketing strategies. Face-to-face interaction has shifted to less personal online interactions. Customers now rely on the internet for their business. Online customer service inquiries have increased. Knowing how to continue to build those strong customer relationships online has become imperative to a business’s success.
How can you adopt new strategies to make sure you are still reaching your customers? Check out this article to learn about what B2B strategies could help you boost business in the post-pandemic world: B2B Marketing Strategies for a Post-Pandemic Environment
Maximize Marketing Reach and Impact
Is your marketing strategy falling flat? Do you find you aren’t reaching the right audience or that your posts aren’t having an impact?
Creating content is time consuming and it’s important to make sure that all the time and energy you put into it is helping your business. In this week’s featured article, 5 key strategies that will help boost your institutions marketing strategy for improved reach and impact are discussed. Go over defining your brand’s identity, market research, tools, tactics and more. Read it to make sure you are maximizing your brands marketing potential.
The full article is here: 5 Key Strategies to Maximize Your Institution’s Marketing Reach & Impact
Video Marketing Is A Good Investment
Have you found your engagement has slowed down lately? Or maybe it’s not growing as fast as you planned. You may have already heard that video content is the future. With TikTok’s popularity and now Instagram moving towards video content, it’s becoming more and more obvious that videos are the way most people want to consume content and information.
Invest in videos if you see your conversion rate drop. If you sell products, include videos highlighting what you sell. Customers, according to research, are more likely to purchase when they see one.
Invest in videos if you want to increase your brand loyalty. Create ones that are heartbreaking, educational, or even funny. Create ones that engage your customers' emotions, ones that will leave positive impacts on them.
Invest in videos if you don't see your brand on the first page of Google after two or three keyword searches. People love videos so they are a good way to improve SEO!
Invest in videos if onboarding is a challenge for your business. They can be effective in training and motivating your employees.
Invest in videos if people do not understand your products. Videos are the best engaging way to introduce and educate people about what you sell. Create how-to videos or demonstration videos if you must.
Lastly, invest in videos if you want to increase social interaction. Since people spend most of their time on social media, why not post videos that would stand out enough to stop them from scrolling?
You may have already heard that video content is the future. With TikTok’s popularity and now Instagram moving towards video content, it’s becoming more and more obvious that videos are the way most people want to consume content and information.
Credit: Convince&Convert 6 UNDENIABLE SIGNS YOU NEED TO INVEST IN VIDEO
Work with people you want to work with
“So when we are in a situation where we are in a working relationship, we are invested. We are deep in it and we want this project to be a success!”
Ken Beasley shares the desire he and the team at Aid&Abet have for client success as it creates a lasting relationship to further grow business with that client.
Ken is the managing director of Aid&Abet, a strategic branding design agency specializing in elevating food and beverage brands.
Listen again as we discuss how he transitioned from working at non-profits to agencies because of his passion and energy to work in that world and to lean on your experience and ability to learn when dealing with imposter syndrome to take on challenges that seem out of reach. We also talk about how sustainability has been a key trending attribute for brand positioning for food and beverage brands.
The full episode is available to listen here: Marketing & Branding Trends In The Food Industry, Transitioning from Non-Profits to Agencies, And Dealing With Imposter Syndrome
The next video trends to know in 2021 and beyond
What’s trending with videos lately? Trends shift as consumers and marketers alike engage and create content that suits their interests. For video creators and marketers, knowing what works is crucial as you adjust and improve your marketing campaign. As trends change periodically, let’s find out which video trends will last for a while.
82% of internet traffic will be composed of video and video streaming, according to Cisco. With that being the case, video marketers will likely see a rise in silent and captioned videos, stories, video advertisements, shoppable ads, and monetization on video-centric platforms. Video is a versatile medium; that also includes its length and video format. Short-form videos and vertical video formats are also popular for video marketers as 15-second ads are around 75% effective as 30-second commercials. Video creators are finding new platforms to host their content, forcing marketers to adapt their advertising strategy. Adhering to the trends and the platform’s video formats, advertisers will need to segment their advertisements to appeal to the different video size formats.
As seen on the rise of content consumption, video is first over other forms of content on the internet, especially social media. On social media, you can expect video to be a driving force in a content marketing strategy. Videos help increase information retention, so if you’re looking to increase ROI, revenue, engagement, or brand awareness, videos can accomplish those goals. Continue to post about your company with these trends in your strategy.
Credit: Kyle Byers 7 Huge Video Trends For 2021-2023
What Is Video Marketing? 2021 | Overview & Tips
In this video, you'll learn what Video Marketing is and how you can utilize it to grow your brand.
I know a lot about this subject because I've been certified by Google, have taught for Youtube around the world, worked with top brands like Spotify, Colgate, HBO, plus worked with multiple Ad Agencies that have taught me a thing or two about video marketing best practices.
Video marketing has helped me grow my clients' brands and my own companies by utilizing content and inbound marketing as the main strategy.
If you stick around until the end of this video, you'll learn everything you need to know about video marketing so you can create videos that will help you grow your brand online!
Update your video marketing with these tips
Video is an active force in our current lives. If you upload videos onto your website, email newsletter, and social media, do you know if your type of video is trending? What types of video content is popular in 2021? Let’s view which video types you should consider for your business.
Video marketing works to connect your customers and viewers through all sorts of educational, informative, and entertaining content. Your company should have videos about your brand story, product demos, testimonials, and employee training. Now, how you talk about the type of content can be expressed through multiple types of video content such as YouTube shorts, IGTV or TikTok videos for how-to videos, live streaming to further connect with your audience, and 360º video for a truly unique experience.
Videos are an opportunity for your company to improve SEO, increase conversion rates and brand awareness. Viewers retain more information on video than other forms of content, which can help them make buying decisions. Whether you’re creating videos to promote your brand, product, or service, try your hand with these types of videos to boost your marketing strategy.
Written by: Kathi Fuhrman 2021 VIDEO MARKETING TIPS
Video SEO doesn’t need to be complex. Here’s what you need to know.
After going through the process of planning, writing, and producing a video for your business, you finally upload the video onto your blog, social media platforms, and email newsletter. A few days go by, and your video is not meeting the goals you set for it. So what went wrong? Does this sound like you? There may be many factors why your video may not have ranked high, but making your video marketable after publishing is key to reaching out to your viewers.
Search engine optimization for videos requires a strategy that is relevant, timely, and optimized. Since videos have been extremely popular over the years, with users watching videos as entertainment and educational source and marketers using video as an effective tool, invest in a proper SEO strategy to improve your video’s visibility on search engines.
Here are some strategies to keep your video optimized. Before you upload your video, reflect on your video marketing goals. What do you want to accomplish with your videos? This knowledge and research will guide you to determine if you want to upload your video on a platform that may increase your engagement, brand awareness, or traffic. When you’re ready to upload the video, write an engaging title and description to increase your chances of visibility. Use relevant keywords in the title and description because your viewers will use keywords to find videos like yours.
If your video is on display on your website, make the video easy for your viewers to see when visiting your website. If your video is not the first piece of content seen, your videos may have difficulty being seen and played. Make sure the video is embedded onto your page. The page your video is on also needs to be SEO optimized and be relevant to the video. As a reminder, using SEO is an effective strategy for search engine ranking; however, using other strategies such as paid advertising and organic promotion can also work for your video.
Credit: SEO Optimizers Video SEO: 7 Ways To Optimize Your Video
TikTok's Magic
“I don’t think there’s any other social media platform that is directly increasing traffic of others. I think TikTok is best at that.”
Hear MontaVega Media’s COO Matthew Rogers share his experience and insights on TikTok’s algorithm and how impactful the platform is to increasing traffic across other social media platforms.
Listen to this episode again as we talk about the importance of building trust in your client relationships, using past work to guide clients towards a decision, the importance of building a team that strengthens your weaknesses, and why TikTok is the best social media platform right now because of the favorable algorithm which increases traffic across all platforms.
Listen to episode 53 on Apple Podcasts here: Developing Client Relationships, Effective Growth Tips For TikTok, And The Importance Of Building The Right Team
Why You Should Invest In Video Marketing?
Contemplating on whether if video marketing is useful for growing your brand? Video continues to be an integral part of content marketing strategies in businesses in multiple industries, providing engaging interesting content to their audience. If you're interested in how video marketing can grow your brand, our research highlights these statistics to guide your decision into using video marketing for your business.
Boost Your Video Marketing With These Tips from Millennials and Gen Zers
Are Millennials and Gen Z a part of your target audience? Do you want to be sure your content is relatable to those generations? The new generation’s buying process has made it possible for marketers to analyze video marketing trends from understanding video’s popularity within the demographic. If you’re looking to grow your brand with the younger demographic, review these video marketing takeaways to implement your video marketing strategy.
It’s understandable why video is more popular to watch than written content on mobile devices. Since mobile devices have smaller screens, videos prove to be the preferable option to produce engaging or educational content. Video is also doing exceedingly well on social media. Most millennials and Gen Zers are on mobile devices coursing through popular social media platforms such as TikTok, with 1 million views watch in its first year. There are also 8 billion daily video views on Facebook, according to OptinMonster. With the number of videos watched daily in the billions, it makes sense why about 40% of millennials trust videos. As you add videos to your content marketing strategy, monitor and explore the popularity over time of the old and new platforms and features. Build your audience on multiple channels, not on one channel for short-term potential popularity.
As a small business owner and creative, you want to connect with your audience through authentic storytelling. It’s not completely necessary to hire a production company or strive for high production quality. Focus on creating videos that offer value for your audience and are short and engaging. For more takeaways, click the link in the article below.
Credit: Written by Jared Atchison Lessons From Millennials and Gen Zers on Video Marketing
Types of Videos You Can Make with the EIEIE Method
What do a viral challenge, a how-to video, and a promo all have in common? They all can attract and engage with your audience at different customer journey stages while related to your brand’s voice and mission. A video that is educational, inspirational, entertaining, informational, or engaging will give your business the opportunity to showcase your industry knowledge, company news, or your take on the latest trend. Navigate your video strategy using these five categories. In this clip from our video content course, we explain the components of the EIEIE method and how you can use the method for your video marketing.
Include Video in Your Digital Marketing Strategy
Are you a fellow digital marketer or business owner and are ready to add something new to your marketing strategy in the new year? If you haven’t included video already, video marketing is a strategy to consider. So how can incorporating video into your strategy help your business? We’ve got the answer for you along with key tips and guides to get you started.
Videos do exceedingly well in getting your message across in an entertaining and informative way. One of the main reasons marketers include video into their strategy is to promote their products or services. Approximately 97% of marketers state that videos help their customers understand more about their business, according to HubSpot, whether it’s through showcasing their products or telling their background story. Videos create an authentic connection between the brand and the consumer. Consumers also find videos useful, with 90% of them watching videos before making a purchasing decision, according to SocialMediaToday. If there’s another content medium to share what your business is doing to your consumers, then why not create it?
Now that you have some key statistics of using videos in digital marketing, let’s get into the types of videos to post. There are many variations of videos to create, however, the live video, interview-style, and animated video types have been proven successful to implement. Experiment with the videos you want to produce. Each video type, whether it’s informative or entertaining, helps the consumer understand who your business is. Remember to follow the guidelines on each social media platform as the video rules tend to differ. Videos are an accessible and convenient medium for marketers to produce and consumers to consume. Start creating your videos for your digital marketing strategy. Start anew with video.
Credit: Makenzie Walker Importance of Video in Digital Marketing
General Advice
Now that you have the tools to create your videos, have you thought about how else you should improve them? As you produce videos that align with your brand, remember to keep your target audience in mind and the branding guideline for consistency on all platforms. Review the analytics and insights of your past videos to make informed decisions for your next videos or even your workflow. In this clip from our video content course, we offer some solid advice as you continue on your video content marketing journey.
Apply These 6 Methods to Enhance Your Video Marketing Strategy
Are you ready to increase the connection between you and your customers with video marketing? Don’t know if your current strategy is working? As video continues to be the content medium that educates, entertains, and informs viewers on all platforms, it makes sense that more businesses are implementing video marketing to their content strategy. If you’re realizing that your video marketing strategy needs some extra help to reach your customers, focus on these methods to enhance your video marketing strategy.
When you view the videos you made, how many of those don’t have a target audience in mind? Research the type of people you want to reach, your goal for the video, and the channels your audience watches videos on during the planning process. This will help you decide which videos you need to create that would appeal to your customers. With your target audience identified, create a video that tell who your business is. This is a great opportunity to share any testimonials, behind-the-scenes clips, or inspirational messages that allows your viewers to understand more about your business and it’s story. After identifying your audience and planning your video, determine if you should film the video yourself, hire an in-house video production team, or a video production agency.
Now that your video is made, it’s time to upload it on YouTube, landing pages, emails, and social media channels your viewers are on. However, each platform is different so optimizing your videos to meet the various aspect ratios, video lengths, and caption lengths can help your video be seen on the social platform. To continue to help your engagement and SEO, include subtitles and keyword tags, write short titles, add links to your website, and adjust the video for mobile users. Aside from the video content, the writing the call to action is the best way for the customer to increase its brand awareness and perform and action.
Credit: Written by James Jorner 6 Ways to Strengthen Your Video Marketing Strategy
Start Video Marketing For Your Small Business
Video marketing is here, it's thriving, and it's not going away. If you're a small business owner and you haven't added video marketing to your content marketing strategy yet, you still have time to join your competition. Video marketing is the use of goal-driven videos in your content marketing strategy to reach your ideal customers. With that said, videos are such a versatile content medium that adding them to your strategy will help your customers be aware of your company, your products or services, and your story. Follow along as we highlight why video marketing is valuable for your small business and how to use this strategy to improve your online presence!
Let’s start with some statistics. As technology continues to increase and the resources needed to create videos become more accessible, more and more companies are uploading videos on their landing pages, YouTube channels, and social media. Videos have the power to maintain your viewer's engagement on your video and within your website. There is a 157% increase in organic search results when there are videos embedded on your website. You can also expect conversions of up to 80% when you include videos on your landing page. In addition to increased conversions, your business might see more product sales after viewers see your product video, with 64% of them more likely to make a purchase. Choose to upload videos on YouTube, the second most popular site in the world, according to Alexa. Short videos have value, and if the average viewer watches more than 90 minutes of videos a day, and a majority of viewers use YouTube to watch videos, then maximize that opportunity to connect with your customers on that channel.
When it comes to the specific content in your video, the options are endless. This is the opportunity to teach, inform, or entertain your viewers about your business. For example, you can explain a term in your industry, introduce a team member, or produce a series of short videos answering frequently asked questions! According to HubSpot, over 74% of customers prefer to learn about a product or service through video than in a text format. This sparks a wonderful opportunity for your video content strategy. Set clear goals with an engaging and authentic story in mind for your viewers to watch. Then post your video on your website and the social media channels your customers are frequently on. Join 81% of businesses using video marketing and implement it in your strategy today!
Credit: Boosted by Lightricks Video Marketing for Small & Local Businesses in 2020
Effective Team Building, Importance Of Finding A Niche For Your Company, And The Need For Constant Innovation
Check out our interview with Directive Consulting’s CEO, Garrett Mehrguth! Directive Consulting is a next-gen performance marketing agency for software companies. As a thought leader, Garrett has work published by Salesforce, Marketing Land, Moz, Marketo, Search Engine Land, Ahrefs, Convince & Convert, Search Engine Journal, and more.
In our interview, we discussed strategies to build an effective team, the importance of choosing a niche for your company; and stress how crucial innovation is to improve your brand and attract more clients. We also discussed the benefits that reading books and consistent learning have on personal and business growth.
Listen to episode 37 on Apple Podcasts here: Effective Team Building, Importance Of Finding A Niche For Your Company, And The Need For Constant Innovation
Effective Marketing Strategies to Drive Customers
Last week, we shared with you our feature in Feedspot’s Top 40 Video Production Blogs and Websites To Follow in 2020. Now let’s take a look at these brands who went viral, focusing on the takeaways of each. We’ve got many strategies to share, so let’s get started!
Dominique Ansel Bakery created a pastry that blended his current offering of croissants and a customer suggestion of donuts. The bakery focused on the quality of the cronuts than the quantity. That helped his bakery control the demand of his customers.
Another viral success story comes from the fashion and apparel short shorts brand, Chubbies. After a successful initial test, the founders spent months building their brand and their inventory. That time spent was necessary as they were able to narrow in on an ideal customer and brand story they could target and expand on in the future. When companies go viral, not every viewer is going to know who your company is. Having a strong brand identity before sending your content lets those in and out of your target audience know who you are.
Some more strategies are to utilize ongoing trends, reach outside your target audience, and use user-generated content on social media. Finally, create content that is appealing, relevant, and drives customers to action, regardless if it goes viral or not. Always remember to have a strategy and PR plan in place when you have more demand for your product or service or when engagement is increasing. These takeaways provide useful strategies business owners can implement for their own brand.
Credit: Written by Meg Prater Help! My Brand Went Viral: 16 Small Brands That Made It Big