podcast clip

Work with people you want to work with

“So when we are in a situation where we are in a working relationship, we are invested. We are deep in it and we want this project to be a success!”

Ken Beasley shares the desire he and the team at Aid&Abet have for client success as it creates a lasting relationship to further grow business with that client.

Ken is the managing director of Aid&Abet, a strategic branding design agency specializing in elevating food and beverage brands.

Listen again as we discuss how he transitioned from working at non-profits to agencies because of his passion and energy to work in that world and to lean on your experience and ability to learn when dealing with imposter syndrome to take on challenges that seem out of reach. We also talk about how sustainability has been a key trending attribute for brand positioning for food and beverage brands.

The full episode is available to listen here: Marketing & Branding Trends In The Food Industry, Transitioning from Non-Profits to Agencies, And Dealing With Imposter Syndrome

Connect with your Superfans

“Make it up, send it to them, see what they think. And then start growing that, and using the data that you’re getting from the sales and across the board, and always bringing that to new buyers.”

In this clip from episode 68 of our podcast, NewPoint Marketing president Patrick Nycz shares how to use focus groups for your loyal customers or superfans to gain more insight into your target audience and increase sales.

Listen to this episode again as we talk about how a 360 review in his early career forced him to become a better leader and marketer and the importance of surrounding yourself with people who can mentor and assist you in growing your brand. We also discuss why you should invite loyal customers to a focus group for needed insight into what consumers want to buy to increase future sales.

Find episode 68 on Apple Podcasts Career-changing 360 Review, Benefits Of A Focus Group, And The Importance Of Surrounding Yourself With The Right People

Do Everything and Anything

“Do everything and anything and always say ”yes”. So what I mean by that is that there’s no one way to make it in the writing or film business.”

This quote comes from episode 60 of our podcast with writer, producer, screenwriter instructor, podcaster, and founder of the production company, Little Nalu Pictures, Koji Steven Sakai. In it, he stresses the need for those starting out in the film and writing business to be involved in multiple valuable opportunities instead of spending time on one opportunity to grow a career.

Listen to this episode again as we discuss how he develops ideas for writing and the importance of diverse roles and storylines. He also shares how you should say yes to every opportunity, keep creating, and put in your best effort in any project you do to get started in the writing and film business.

Listen to episode 60 on Apple Podcasts; Being A Student of Life, The Importance of Diversity, And Why You Should Create Everyday

Why Now?

“What about this story is going to be relevant to an audience today? What about this is going to captivate and get people to watch it? And I think it’s a great way to think about your project and to market and brand yourself.”

In this clip from episode 54 of our podcast with Coverfly’s Head of Writer Success, Tom Dever explores the questions writers should ask themselves as they begin to write their project and market themselves. Coverfly is an online platform that connects writers with the film and TV industry through partnerships with top competitions and fellowships.

Listen to this episode again as we discuss how Coverfly is using data to categorize scripts so that producers can discover writers based on specific filters; how their background in writing and creativity gives the platform more of a human feel; and his advice to not be afraid to write something commercial rather than the auteur film.

Listen to episode 54 on Apple Podcasts here: How Coverfly Helps Scriptwriters, Analyzing The Relevance Of A Project, And The Increasing Need For Commercial Content

Have the Right Mindset to build Your Business

“If you can keep that mindset of “I can do this, this is all serving me, this is all part of the lesson, this is all part of the growth.“ and you find a way to even turn it into something you can learn from and build off of, that’s gonna get you through so much of filmmaking and building a business.”

This encouraging quote came from cinematographer and dancer Claire Fisher as she motivates aspiring filmmakers and video creators to continue to believe in themselves as they pursue building their business. 

Claire Fisher is a video creator and founder of Sanze Media. This production company creates video storytelling for businesses globally. 

Take some time to listen to the full episode on Apple Podcasts as we discuss topics such as the significance of delegation for a successful video production company, the impact story-driven video marketing has on the business and customer relationship, and the benefits of having a positive mindset in business. We also talk about how Claire’s passion for dance influenced her filmmaking and videography.

Listen to episode 42 on Apple Podcasts here: The Importance Of Delegation, Creative Editing Techniques, And The Importance Of Having The Right Mindset.

Checks and Balances is Always Important

“It’s looking back at it and asking myself if I enjoy it because that’s why I put these things out, right?”

Hear fellow Let’s Get Candid podcast host Crystal Leung describe how reflecting on past work is a good tool to discern what you enjoy or do not enjoy to improve in the future.

This podcast hosts candid conversations about the highs and lows of life through a guest’s perspective on interesting topics.

Listen to this episode again as we discuss how switching careers can be beneficial and how trying new activities can help you discover your desired career. We also discuss the issues that live event companies face during the COVID lockdown and the unique tips to host and market virtual events.

Listen to episode 40 here: Switching Careers, Handling Virtual Events, And Finding Happiness In What You Do

Media is the Dominant Format

“We need to improve people’s understanding of how media gets made so that they understand who is this message being said to and for what reason?”

In this clip from episode 42 of our podcast, Michael Tringe discusses how not understanding media literacy can leave people unaware of the messages behind the viewed media. Michael is the co-founder and CEO of CreatorUp, a digital media marketplace specializing in video content creation and training for their global clients.

Listen to the full episode on Apple Podcasts as we discuss more about digital media literacy, how brands need to have a YouTube presence, and the importance of live-streaming in 2021.

Listen to this episode on Apple Podcasts here: Relevance Of Digital Platforms In The Current Situation, How To Utilize Live Streaming, And The Importance Of Being Digital Media Literate

Finding Your True North

“If you can find your true north first, everything is gonna fall into place, because, things are gonna make sense into your mind.”

This quote from our podcast episode with “Just Trek Podcast” podcast host and producer Justin Rimon offers advice for companies and individuals discovering and growing their brand.

Justin is also an event producer, experiential marketer, former manager of the popular dance group, I.aM.mE, and former community manager at Trip.com. 

Listen to this insightful episode again as we explore topics surrounding community engagement, networking, and finding your true north.

Link to episode 38 on Apple Podcasts here: Authentic Community Growth, Fitness & Creativity, And The Importance Of Finding Your True North

Change Your Gross Profit

“What’s really hard to change and takes a real depth, strategy, and hard work is changing your gross profit.”

In this clip from episode 37 of our podcast, Garrett Mehrguth discusses how businesses should focus on changing the gross profit to improve the profitability of your business. Garrett is the co-founder and CEO of Directive Consulting, a next-gen B2B performance marketing agency.

Listen to this episode again on Apple Podcasts as we discuss strategies on how to build an effective team, choosing a niche for your company; and innovation is necessary to improve your brand and attract more clients. We also discuss the benefits that reading books and consistent learning have on personal and business growth.

Listen to episode 37 on Apple Podcasts here: Effective Team Building, Importance Of Finding A Niche For Your Company, And The Need For Constant Innovation

Find a Hobby That You Enjoy

“I do think another outlet that you really enjoy will really balance your life out.”

Marc Nieto’s quote reflects on how participating in another activity that helps foster your creativity can assuage any feelings of being burnt out. Marc is an LA-based artist, skilled app developer, and Twitch streamer. Revisit this episode as we discuss topics such as the prioritization of education vs. pursuing your passion, having a full-time job to fund your creative hobbies, and the benefits of live streaming.


Listen to episode 36 on Apple Podcasts here: Prioritizing Education VS Passion, Having A Side Hustle To Fund Your Creative Business, And The Benefits Of Livestreaming.

Connect with Your Audience to Create a Story

“But, I feel like, with marketing, advertising, we really have to go to others, to our target audience.”

This quote came from author, filmmaker, and co-founder of Spot on Media Shervin Youssefian as he explained how it’s best to reach out to customers by determine your target audience to understand who they are as a customer. Shervin has also won numerous writing and directing awards and worked with several reputed brands as co-founder of Spot On Media.

Revisit this episode on iTunes as we talked about the power of storytelling in advertising, creating relatable commercials, the challenges of dealing with client expectations, and the reason why creatives should also become a salesperson or add one to their team to further the progress in the projects they have.

Listen to the full episode here: Storytelling In Advertising, Creating Relatable Ads, And The Importance Of The Salesperson Element In A Creative Business

Environmental-Friendly Virtual Sets

“The fact is when you’re in a virtual world, you’re not cutting down trees and burning fuel to construct the sets and everything else.”

This quote, from episode 33 of our podcast with Tim Pipher, discusses the positive impact using virtual sets have on the environment. Tim is the owner of LA Castle Studios, a video production company that specializes in combining cutting-edge technology with high-quality camera equipment to create unique visual effects and virtual and physical environments and sets.

Continue listening on iTunes as we dive deeper into technology and video production. Topics include the advantages using technology has on creativity and artists; how producers should adopt new technologies for future productions, as they save money, time, and reduce waste.

Listen to episode 33 on iTunes here Modern Era Of Visual Effects, Impact Of Technology, And The Need To Embrace Newer Technology!


Staying Authentic During These Troubling Times

“If you’re putting out there; how you truly feel, I think more people will want to buy your brand based on the authenticity of the brand.”

This quote, from episode 32 of our podcast with Michael Preston, mentions the potential impact authentic messaging has on your brand. Michael is the founder of the digital marketing company, Pink Shark Marketing.

Hear our discussion in this episode as we talk about his creative flow process, the difference between advertising, branding, and marketing, how ads don't need to be huge productions to be effective, and what brands should do with their messaging for ads during this sensitive time.

The full episode is available under Creative Haven on iTunes here: Advertising vs Branding vs Marketing, Working With Different Types Of Clients, Having An Opinion In Your Business.

Being Creative During Negative Times

“So, if you can bring yourself to a point where you can create, you have the ability to actually do something and not just think about it.”

This quote comes from episode 31 of our podcast as Scott shares his advice on how to be creative during the negative climate. Scott Firestone is a showrunner, writer, director, and executive producer of his own production company Firestone Productions and the podcast Poddreams. He has launched iconic series such as Behind the Music, Extra, and World of Wonder.

Listen to this episode again as we delve into the world of video production first with the difference between producing TV shows and digital content, the process of working with clients in the corporate world, and balancing the quality of work with budget constraints.

Listen to the full episode here: TV Shows vs. Digital Content, Producing Stellar Content With Budget Constraints, And The Importance Of Creative Expression.

Finding Your Creative Niche

“You have to talk about something specifically. All your subject matter has to be around something specifically. Because that’s why people are gonna wanna come to you. Because you’re the expert on that thing.”

This quote came from podcast host Ryan Helms as he emphasized the importance of finding a specific topic as the subject of your podcast to grow a niche audience that uniquely separates you from the general podcast audience. As an experienced podcaster, Ryan Helms is no stranger to the business of podcasting with three podcast-related businesses: Melville.App, Legacy Podcasting, and Hustle to Freedom Podcast.

Revisit this episode as we talked about his journey from a 9-5 job with a side hustle to a full-time podcaster and content business owner, the importance of delegation to scale your business, and how continually evolving company with your offerings to stay ahead of your competition.

Listen to the full episode here: Scaling Up A Side Hustle To A Full-Time Business, Staying Ahead With Innovation, And The Scope For Podcasting As A Business

Being Creative In Your Professional Life

“There’s story in everything that we do, professionally and personally and creatively.”

This quote came from fellow podcast host of the DreamPath Podcast, Bryan Smith, when he mentioned how creativity, powered through storytelling, exists in our personal and professional lives. In addition to creating the DreamPath podcast that explores the artistic journeys of multiple creatives, Bryan Smith is also a trial attorney and musician.

Listen to this episode again as we talk about how artists need to constantly create new things without referring to their past, how storytelling is used in every business, how creativity helps you professionally, and how we shouldn’t be afraid of making mistakes. Listen to the full episode here: The Importance Of Storytelling In Everyday Life, The Need To Create Consistently, And Getting Over The Fear Of Not Being Perfect

Adapt in the Industry

"If you have only shot wedding videos and then you want to make a brand promo, there is a bit of a disconnect, you know? But if you think, right now, like "Hey! What are people going to need? What businesses are open? Or what are the current problems right now?" and if you explore that a little bit and you're willing to adapt or change what you're doing or what you're offering or..."

This quote from Reema Dutt highlights how being agile and adaptable to change helps pinpoint what the current needs are in the respective industry. Reema is the co-founder and head of business development at Luminoustudios, an all-female video production company who has worked with brands such as Polaroid, UC Irvine, Google, The Smithsonian Institute, and Fiverr. Listen to this amazing podcast episode again as we explored topics of transitioning from filmmaking to producing branded content, the importance of balancing business with creativity, the process of building and managing a media agency, and how she gets her inspiration from conversations and analyzing ads.

The full episode is on Apple Podcasts at Creative Haven Here: Building A Media Agency, Balancing Business And Creativity And Adapting to Covid-19

Thinking and Reflecting- Julia Fullerton-Batten Podcast

"This is the time when people could just calm down and as you say, reflect on their lives and also on their future. What do people want to do in the future? Do they want to change their careers? Utilize this time on thinking and reflecting."

Julia Fullerton-Batten's quote offers thoughtful advice on what people should do during this pandemic. Julia is a commercial and fine art photographer who was the first female photographer to shoot for the famous Campari calendar in 2015 and became a Hasselblad Master in 2008. Continue listening to this conversation on how to deal with the coronavirus lockdown as an artist, the good or bad results of needing to create to sustain happiness, art for therapy, confronting fears, speaking on social issues, and how you shouldn't be pressured to create because of the lockdown.

The full episode is on Apple Podcasts at Creative Haven here Dealing With COVID-19 As A Professional Artist, Using Art As Therapy, And Using Photography To Speak On Social Issues!

The Importance of Creativity- Alejandra Carles-Tolra Podcast Clip

"Creativity is what can really help our mental health in finding different solutions in thinking outside the box and really trying to find positivity and to see light where we just see darkness. So I think creativity is important in any field because it can push people to look at something from a different perspective which I think is valuable."

This insightful quote came from Alejandra Carles-Tolra as she noted how much of a positive impact using creativity has on mental health and in our daily activities. Alejandra is a visual artist and photography facilitator whose work has been been published by CNN, The Huffington Post, and the Wuhuan Art Museum. Listen to more of this podcast episode as we talk about using art to give individuals a voice in vulnerable communities, the importance of creativity in everyday life, and using the time with the lockdown to make art with what's around you.

The full episode is on Apple Podcasts at Creative Haven Here: Using Photography to Give Voice to The Vulnerable Communities, The Importance of Connecting With Nature, And Exploring Various Creative Domains During Lockdown

If you want to learn more about Alejandra and purchase her work, visit the links below!

IG Account - @alejandractr

Website - www.alejandractr.com

Work for sale can be found here https://www.fiftydots.com/en/categoria-producto/artists/alejandra-carles-tolra-en/ 

"Obstacles are good news"- David Nichtern

“If you’re not hitting obstacles, you’re not really going anywhere, you know. When you have comfort and sort of a settled quality, you’re not really meeting any kind of challenge and you’re missing an opportunity to grow and expand what your capacity is.”

This quote, from episode 15 of our podcast with David Nichtern, discusses how in order to grow your business or self you need to face challenges. He encourages business owners and creatives to push and believe in themselves to overcome the obstacles they face. In addition to overcoming obstacles, we also uncovered topics such as how to get into your creative flow state to receive creative ideas, the role of commerce has in creativity, and the connection between creativity, spirituality, and entrepreneurship. Check out episode 15 on Creative Haven on iTunes here: Balancing Creativity, Spirituality, and Entrepreneurship to Make Money As A Creative With Purpose!

Check out the clip here: