“You have to talk about something specifically. All your subject matter has to be around something specifically. Because that’s why people are gonna wanna come to you. Because you’re the expert on that thing.”
This quote came from podcast host Ryan Helms as he emphasized the importance of finding a specific topic as the subject of your podcast to grow a niche audience that uniquely separates you from the general podcast audience. As an experienced podcaster, Ryan Helms is no stranger to the business of podcasting with three podcast-related businesses: Melville.App, Legacy Podcasting, and Hustle to Freedom Podcast.
Revisit this episode as we talked about his journey from a 9-5 job with a side hustle to a full-time podcaster and content business owner, the importance of delegation to scale your business, and how continually evolving company with your offerings to stay ahead of your competition.
Listen to the full episode here: Scaling Up A Side Hustle To A Full-Time Business, Staying Ahead With Innovation, And The Scope For Podcasting As A Business