Don’t have enough time in your busy schedule to implement videos in your content strategy? Have you decided to hire a video marketing company to help tell your company’s stories but don’t know what to expect? A video marketing agency works with you to hone in on a strategy that aligns with your goals to create content that connects with your audience. As you search for a company, research their previous projects to get an understanding of their production process during the pre-production, production, and post-production of the video creation process.

In the pre-production phase, a video marketing agency will plan out the strategy for the video campaign and can collaborate on how the video can fit into your marketing strategy through a call-to-action or social media posts, for example. From the type of videos to the content in the video, the agency will help you decide the right plan for your company. Once the video is planned out and is ready for filming, the production phase takes over. The production phase with a video marketing agency is similar to if you were to hire a video production company, in the sense that the video marketing company is responsible for scheduling the shoot, hiring cast and crew, and setting up the set to film.

It is the post-production phase that, once again, sets a video production company apart from a video marketing agency. The editing is not just the main component of post-production. The video marketing agency continues to work towards your goals after the video is completed by either making the video description SEO friendly, increasing engagement, or increasing revenue. A video marketing agency understands the importance of video consumption in your business. Now that you know what to expect when hiring a video marketing agency, you won’t have to worry about if the video aligns with your current marketing strategy.

Written by Dave Grendzynski What To Expect When You Hire a Video Marketing Agency