video creation

LOL! Let humor thrive in your video campaigns

Laugh a little. Laugh a lot. Go ahead! It will make you and your viewers happy. Give your viewers insight into who your company is on a personal level. One way to do that is by using humor. Ready to see how humor uplifts your video advertising campaigns? Our reasons below will encourage you to start adding those jokes to your scripts and strategy.

We all know the power video marketing has on your brand; it can strengthen the relationship of your consumers by keeping them entertained and informed. We also understand the power viral videos have on our social media feeds. We are compelled to watch and share within our network. Humor is a strong factor in these viral videos. People love to laugh and share videos that made them laugh on social media. Humor will help your videos get your company noticed as it’s more than a video showcasing a product’s features and benefits, but it’s a video showing personality. Using humor also reveals a brand’s approachability and empathy.

When incorporating humor into your strategy, know who your audience is and post the video to YouTube to increase your likelihood to appear high on the search results. Make your customers feel comfortable and informed about your brand. It’s important to note that while humor can make an awkward situation into a laughable one or a relatable situation, not every joke is going to carry over to your audience. That is why it is best to place the humor naturally in the conversation, keep them short, use proper timing, and avoid talking about a serious topic that could be deemed too lighthearted and devalues its severity. Humor is a great tool to use in your marketing campaigns to increase engagement for your brand.

Credit: Scenic Road WHY HUMOR WORKS IN ADVERTISING AND YOUTUBE CAMPAIGNS

How To Create Professional Video Content To Grow Your Brand Online...Without Spending Tons of Money On An Agency

Do you need to create videos to generate more sales? Do you want to train an in-house team to create videos so you don't spend thousands of dollars on an agency?

If you said yes to the questions above, this free training is for you. When you sign up today, you'll get access to a 3-part video series where you can learn everything below:

  1. How To Borrow Viral Video Ideas From Your Competitors So You Can Start Making Videos Quickly Without Having To Spend Days Coming Up With Your Own Ideas!

  2. Filmmaking And Videography Fundamentals From Framing To Lighting So You Can Make Professional Videos Without Investing In Expensive Equipment Or Hiring A Big Team, Plus Equipment And Software Suggestions For All Levels.

  3. ​Content Strategy Basics So You Can Establish Your Goals And Target Audience, Plus The Platforms They Consume Content On So Know Which Type Of Videos To Make So You Don't Waste Time And Get The Results You Want.

  4. ​Digital Marketing And Social Media Best Practices So You Can Optimize All Of Your Video Posts For Maximum Views, Engagement, And Conversions.

  5. ​How To Utilize Stock Assets (Footage, Music, Images, Etc.) And Free Automated Animation Software So You Can Start Creating Amazing Videos Without Picking Up A Camera Or Hiring An Animator!

You'll get all the information and tools you need to create video content on your own so you don't have to spend money on an agency. Save more time, save more money, do it yourself with your team. Everyone is going in-house these days, it's time for you to train your team with someone who's created videos for Spotify, Sony, HBO, and Colgate.

Sign up at services.thecreativehaven.com!

Here Is What You Should Do For Your B2B and B2C Video Marketing

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Still thinking about incorporating video into your marketing strategy? Are you wondering how video is making an impact in B2C and B2B marketing? Video marketing is increasingly becoming the medium marketers use to share their message with their consumers. Due to its popularity, there have been changes in how consumers and viewers react to the company’s offerings. Before we go into depth on the changes facing the B2B & B2C sectors, let’s dive into the benefits of video marketing these companies have experienced.

Videos are full of possibilities in the eyes of marketers. The outward goal of spreading the message is visible to the consumer. But the underlying goal in the same video is to increase the brand awareness to the viewers who watch the video. Videos create a cost-effective experience for the consumer that combines different mediums (text, images, audio) in a short timeframe to provide information to the viewer on your brand values, your products or services, and your brand story. It’s all about connecting potential customers and current customers to your brand story. That connection, backed by the storytelling strategy, has proven to increase ROI as 80% of viewers recall branded videos. An increased brand awareness, conversions, and low cost in video advertising all mean well, but how does that correlate to B2B and B2C companies?

B2C companies are focusing on the storytelling aspect of video marketing. Consumers want to be able to envision themselves using the product or service. One way companies are serving this change is through influencer marketing and interactive product videos. If consumers see an influencer unboxing and demonstrating how a product is used and incorporated into their lifestyle consumers will start to picture themselves using the product. Video testimonials and immersive product videos also are on the rise in B2C companies. In B2B companies, videos are created based on the stages of the sales funnel. Live videos and webinars are also an option to connect with your audience, while repurposing content from the blog can provide a B2B company with content lined up ready to reach an audience on different platforms. Videos are not going anywhere anytime soon, so as these changes are changing how marketing operates, adapt to the changes with video marketing by your side.

Credit: Written by Modern Diplomacy How Video Marketing Is Changing B2B & B2C Marketing

Have the Right Mindset to build Your Business

“If you can keep that mindset of “I can do this, this is all serving me, this is all part of the lesson, this is all part of the growth.“ and you find a way to even turn it into something you can learn from and build off of, that’s gonna get you through so much of filmmaking and building a business.”

This encouraging quote came from cinematographer and dancer Claire Fisher as she motivates aspiring filmmakers and video creators to continue to believe in themselves as they pursue building their business. 

Claire Fisher is a video creator and founder of Sanze Media. This production company creates video storytelling for businesses globally. 

Take some time to listen to the full episode on Apple Podcasts as we discuss topics such as the significance of delegation for a successful video production company, the impact story-driven video marketing has on the business and customer relationship, and the benefits of having a positive mindset in business. We also talk about how Claire’s passion for dance influenced her filmmaking and videography.

Listen to episode 42 on Apple Podcasts here: The Importance Of Delegation, Creative Editing Techniques, And The Importance Of Having The Right Mindset.

HMI Behind the Scenes Commercial

Take a look at this behind the scenes shot below as the Black Stamp team used green screen and visual effects for an HMI commercial. These transitions really amplify the overall message of the commercial.

Apply These 6 Video Types to Improve Your Business

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A growing number of businesses are seeing the positive impact videos have on their business. Videos help improve engagement and conversion rates on your websites and social platforms. With so many options out there, it can seem daunting to create one that fulfills your business goals. We’ve compiled a list of the needed six video types to create for your business.

The first four focus on your customers and viewers. If your business is in an industry many may be unfamiliar with or feature terms that need an explanation, the best solution would be to create explainer videos. Explainer videos can help viewers understand your business better and possibly increase sales. Have a new product coming out and want your customers to know all about it? Product videos are best, in this regard, as they demonstrate the product’s features and benefits to the consumers. This is the time to answer any consumer’s questions and offer any tips to use the product or service in the best capacity. Consumers are then informed with the information from the video to make a purchasing decision. Also, consider creating a customer support video that answers more questions your customers may have once they become your customer.

With those two video types created, your consumer knows your business and the products offered. What they don’t know is what past customers have to say about your business. This is where a testimonial video plays a role. Testimonials show the potential customer the positive impact your business had with your satisfied regular customers. These types of videos provide your business the opportunity to teach and show your customer that you are a valued trusted brand.

The next two video types focus on creating videos to benefit your internal team. The recruiting videos reveal a behind-the-scenes of what it’s like to be an employee at your business. Videos that inform the employee on the recent company news and train them on new product offerings are valuable resources that can be updated and accessed at any time. Answer, educate, and inform your customers and employees through these types of videos for a prepared, engaging, and competitive business.

Credit: Written by Jennifer Lonoff Schiff 6 ways video can boost your business

The Importance Of Delegation, Creative Editing Techniques, And The Importance Of Having The Right Mindsetuoi/

Come listen to our latest podcast episode with dancer, cinematographer, and video creator Claire Fisher. In addition to being a filmmaker, Claire is also the founder of Sanze Media, a production company that creates video storytelling for businesses globally.

Join us for this conversation as we discuss the significance of delegation for a successful video production company, the impact story-driven video marketing has on the business and customer relationship, and the benefits of having a positive mindset in business. We also talk about how Claire’s passion for dance influenced her filmmaking and videography.

Listen to episode 42 on Apple Podcasts here: The Importance Of Delegation, Creative Editing Techniques, And The Importance Of Having The Right Mindset

Content Creation Vs Filmmaking, Importance Of Business Skills, And The Impact Of Low Budget Projects

Listen to our latest podcast episode with director and producer JJ Englert! JJ runs the production company Colab Studios and is the founder of Industry Jump. Industry Jump is an education and network platform for filmmakers and video creators.

In this episode, we highlight the differences between content creators and filmmakers and the reasons why creatives need business skills. We also discuss how having a limited budget and a narrow field for creators to work in can affect their creativity and how an understanding between brands and creators can create a strong collaborative relationship.

Listen to episode 41 on Apple Podcasts here: Content Creation Vs Filmmaking, Importance Of Business Skills, And The Impact Of Low Budget Projects

Anticipate This Before You Hire a Video Marketing Agency

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Don’t have enough time in your busy schedule to implement videos in your content strategy? Have you decided to hire a video marketing company to help tell your company’s stories but don’t know what to expect? A video marketing agency works with you to hone in on a strategy that aligns with your goals to create content that connects with your audience. As you search for a company, research their previous projects to get an understanding of their production process during the pre-production, production, and post-production of the video creation process.

In the pre-production phase, a video marketing agency will plan out the strategy for the video campaign and can collaborate on how the video can fit into your marketing strategy through a call-to-action or social media posts, for example. From the type of videos to the content in the video, the agency will help you decide the right plan for your company. Once the video is planned out and is ready for filming, the production phase takes over. The production phase with a video marketing agency is similar to if you were to hire a video production company, in the sense that the video marketing company is responsible for scheduling the shoot, hiring cast and crew, and setting up the set to film.

It is the post-production phase that, once again, sets a video production company apart from a video marketing agency. The editing is not just the main component of post-production. The video marketing agency continues to work towards your goals after the video is completed by either making the video description SEO friendly, increasing engagement, or increasing revenue. A video marketing agency understands the importance of video consumption in your business. Now that you know what to expect when hiring a video marketing agency, you won’t have to worry about if the video aligns with your current marketing strategy.

Written by Dave Grendzynski What To Expect When You Hire a Video Marketing Agency

Understanding Lighting

How is the lighting on your videos? Do you need more information on which type of lighting is efficient for your production? Understand which lighting is cost-effective, energy-efficient, and flexible for your video creation needs. In this clip from our video content course, we dive deep into the uses of these types of lighting: Tungsten, HMI, Fluorescent, and our recommended LED lights.


Understanding Your Customer Buyer Journey

It's time to know who your customer is. A customer goes through three stages in its customer buyer journey: Awareness, Consideration, and Decision. As business owners, marketers, and entrepreneurs, it's important to create videos that cater to customers in each stage. In this clip from our video content course, you'll see how creating a buyer persona and creating content for these stages will attract customers to your business.

The EIEIE Method

Last week, we talked about the Hero Hub Help method that focused on the type of content you create. Now the EIEIE method focuses specifically on the message you want to portray in your videos. The EIEIE method stands for Educate, Inspire, Entertain, Inform, and Engage. In this clip from our upcoming video content course, you'll learn about how you can implement this method to cater to your brand's mission, tone, and image.