LOL! Let humor thrive in your video campaigns

Laugh a little. Laugh a lot. Go ahead! It will make you and your viewers happy. Give your viewers insight into who your company is on a personal level. One way to do that is by using humor. Ready to see how humor uplifts your video advertising campaigns? Our reasons below will encourage you to start adding those jokes to your scripts and strategy.

We all know the power video marketing has on your brand; it can strengthen the relationship of your consumers by keeping them entertained and informed. We also understand the power viral videos have on our social media feeds. We are compelled to watch and share within our network. Humor is a strong factor in these viral videos. People love to laugh and share videos that made them laugh on social media. Humor will help your videos get your company noticed as it’s more than a video showcasing a product’s features and benefits, but it’s a video showing personality. Using humor also reveals a brand’s approachability and empathy.

When incorporating humor into your strategy, know who your audience is and post the video to YouTube to increase your likelihood to appear high on the search results. Make your customers feel comfortable and informed about your brand. It’s important to note that while humor can make an awkward situation into a laughable one or a relatable situation, not every joke is going to carry over to your audience. That is why it is best to place the humor naturally in the conversation, keep them short, use proper timing, and avoid talking about a serious topic that could be deemed too lighthearted and devalues its severity. Humor is a great tool to use in your marketing campaigns to increase engagement for your brand.

Credit: Scenic Road WHY HUMOR WORKS IN ADVERTISING AND YOUTUBE CAMPAIGNS

Winning Tactics for B2B Video Marketing

Tired of using text as your main content medium? Struggling with how to incorporate videos into your strategy for your industry? Whether you're at the beginning of your video marketing journey or have been creating videos for some time, add these tactics and advice to improve your strategy.

Plan to create videos that are high-quality, useful, eye-grabbing, and relevant to your consumer. Your consumer will want to know what your company is offering that is different or better than the competition and a poorly executed video will not do well with your audience. Monitor the trends in and out of your industry, but don’t be so quick to replicate them. Instead, create a strategy that focuses on the trends suitable to try out on your company. You could also recycle old or exclusive content and transform it into a new video. Try your hand with the rising popularity of short-form video content. This type of content is excellent for Q&As or a FAQ session to boost engagement as your viewers will have their questions answered promptly.

Overall, videos create an experience that allows your customers and viewers an insight into the brand, the products, and the company's operation. Open yourself up to the possibility of using humor and creating emotional connections with your viewers. This a great opportunity to create how-to videos, share your mission statement or interviews with your current customers. Your consumers aren’t just looking for a company to solve their problem, they’re also looking for a company that goes above and beyond to show how their products or services solve their problem without needing to read a product explanation about it. Videos are a valuable strategy that can increase loyalty, engagement, and sales to your brand. For more examples of what you can create with videos, follow the examples in the article below.

Credit: Written by: Jess Ostroff 8 New B2B Video Content Marketing Trends

Make Your B2B Video Marketing A Reality

Does your B2B content marketing strategy consist of videos? Well, it should because according to ReelSEO, 73% of business to business companies see video as a positive contributor to their marketing results. Video is on the rise in B2B companies, with many participating organizations experiencing increasing brand awareness, engagement, and message association, states Inc. Magazine. Video is a powerful content medium that transforms written content into a visual form. Understandably, companies with this business model use video to promote their interesting and visual content. In this article, we’ll reveal an effective video marketing strategy for B2B companies.

A video marketing strategy is composed of five elements and each plays a vital role in the performance of your video. Start by establishing your objectives or what goals you want your videos to meet. This information will aid you in your video brainstorm and research on current trends or on what competitors are doing. Next, write down any piece of equipment you plan to use to shoot your video. Videos can be played on your website, email newsletter, or social media. While this is a beneficial reason to upload videos onto many channels, adhere to the optimization guidelines for each channel for best engagement. Choose where you’d like your video hosted. Then, measure the results of your video. Reviewing the results will bring you closer to achieving the objectives set at the beginning of your strategy.

When it comes to what type of video B2B organizations should create, the choice is up to what your company decides and what your audience prefers. Most videos that cater to B2B are product features, how-tos, and reviews. However, from what we discussed before, videos are the opportunity for your business to show a side to your audience they might not have seen from the written content. Choose video topics that carry a lot of valuable information to break it up into multiple videos. You could also create videos equivalent to your blog post to further add to your content calendar. Whatever you decide, know that video is an asset to your branding.

Credit: AJ Traver Inside the Rise of B2B Video Marketing

Video Marketing is Statistically Bound to Make an Impact in Your Business

Are you a facts-based person and need to know why you should invest your time and effort into video marketing? We understand how necessary it is to have all the facts and research handy before jumping into a new activity. That’s why we have a list of popular video marketing statistics that proves why your content strategy needs video marketing.

Videos are meant to grab your viewer’s attention. When a video is on your landing page, more potential customers will spend about 88% more time on your site, especially if the video is what led them to your landing page. That’s right! Videos help with SEO. In addition to SEO, 88% of marketers using videos in their strategy see a return on investment in video marketing, according to Animoto. Incorporating video marketing can increase sales, conversion rates, brand awareness, and the level of trust between your business and the customer.

What’s one way you can increase the trust with your customers? By creating content that ranges from entertaining, informational, and educational, all with the goals of appealing to your audience and showcasing more sides of your business. Explainer videos do well in this regard as they allow your business to share your knowledge on a topic or share more about your business. 96% of users watch explainer videos to help them learn about a related term in your industry or about your product or service. Those users also prefer to watch videos made from a brand or business, according to HubSpot. About 85% of U.S. internet users watch online videos, according to Statista. That percentage of internet users can wind up watching your video. You’ll want to grab their attention with interesting authentic content that is optimized for the platform and device your viewers may be watching on. One of the platforms you should upload on is YouTube. A majority of marketers are already using video marketing on the platform, with nine out of ten marketers planning on using YouTube for video marketing, according to Wyzowl, so it makes sense to join your competition and start uploading videos there. Videos are a very versatile content medium that’s set to work with your brand and better your content marketing strategy.

Credit: Written by Katherine Rundell 7 Popular Video Marketing Statistics of 2020

Succeed in Video Marketing Following This Guide

How often do you approach videos as you're browsing the web? Have those videos taught you something new, introduced you to a new brand, or gave you a behind-the-scenes of a company? That's the beauty of video. Videos entertain, inspire, and inform users, engaging them to learn more about the company outside the products and services they offer. If you haven't quite figured out your video content marketing strategy and need some pointers, continue reading this guide on using video marketing for your business.

Videos have been increasingly popular over the years, with more and more businesses using videos to reach their target audience. If you haven't branched into the world of marketing yet, you're going to need to with 81% of businesses implementing videos into their content strategy according to HubSpot. As you create or modify your content strategy, figure out the purpose of the video you want to convey. There are different types of videos; explainer, interviews, product reviews, and live videos; you can use them for that goal. For example, if you would like more viewers to see and know about your products, enlisting the support of an influencer for a product review gains access to their viewers and lets you know what viewers think about your product or service. Once you establish and film the video, decide which platforms or pages on your website you want your video displayed. Include a CTA at the end of your video and optimize the video for the viewers watching on different platforms and devices.

Now, let's get into some of the reasons why implementing video marketing is important for your business. There is a projected increase of over 80% of traffic containing videos by 2021. As many businesses are uploading videos and telling their stories, to stay with the competition, post authentic-driven videos that share your story through live or animated videos, as examples. Creating these authentic and engaging videos lets your viewers know who you and your brand are and eventually help drive conversion rates. According to Social Media Today, 90% of consumers say watching a video helps them in deciding to buy a product. Videos are an accessible and versatile content medium that lets your viewers learn something from you, whether it's educational, entertaining, or truly inspiring.

Credit: Written by Digital Marketing Institute THE IMPORTANCE OF VIDEO MARKETING

What's Good For Business? Video Marketing is!

As a small business owner, you take pride in your craft. Your product or service, your background, and your story are all central to your brand. So why wouldn’t you want to share that story with your audience in a visually appealing way? With 81% of today’s businesses using video marketing, according to Rialto Marketing, and 82% of internet traffic will be full of videos by 2021, it makes sense to start a video marketing strategy. If you’re new to video marketing and are wary of what it can do for your business, that’s alright because we got an amazing guide on how to make video marketing a beneficial strategy to implement.

Video marketing is the strategy of using videos as content to market your product and services. With this in mind, it’s possible to create any video type that serves the purpose and goal you’re trying to reach. First, think about the video categories such as educational, entertainment, and informational videos and video types such as explainer videos, product videos, testimonials, FAQ, and more. You can make any video type with the purpose of it sounding educational, informative, entertaining, or all three! There are so many ideas you can use to get your story out there to your consumers. To do that, you’ll need the necessary equipment. Video equipment and resources are more accessible and beginner-friendly than before, thanks to today’s rising technology.

After you’ve created your video, upload the video to your website and social media channels. Studies show that having a video on your website increases organic search engine results by 157% and conversions by 80%. Those are important statistics; because when more consumers watch your videos, more may share with their network, know who you are, who your business is, and what your product or service can do for them. So let’s create a video to highlight your story and grow your customers. For more statistics and reasons, click on the article below.

Credit: Boosted Video Marketing for Small & Local Businesses in 2020

Got Stuck? Try These B2B Video Marketing Ideas To Update Your Content

Have you run out of videos in your video marketing content strategy and need some more crafty ideas? Countless B2B marketers are using video marketing to promote their content, increase their SEO, and educate their viewers. According to a survey by Wyzowl, approximately 85% of businesses plan to increase their video marketing budgets. Don’t fall out of the competition now! With and more people online watching videos for many purposes, there is always an avenue your business can fit into with a video. With that being said, here are examples of videos your business can create!

There are plenty of inexpensive options for creating and uploading videos. If you’ve been in the business awhile, you may have a list of blog entries waiting to be transformed into a video. Recycle that blog into a short video highlighting the main idea. This can be the opportunity to create educational videos that answer one or two of your target audience’s questions. You will have plenty of ideas to choose from as you curate the old content into new video ideas. No blog entries? No problem! Go live on platforms like Instagram and Instagram. You could also host a webinar and upload snippets on your website or social media. Do you need to promote your business? You can create a corporate brand video that focuses on your purpose and mission, service and product promotion videos, and testimonials.

With every video, make sure it appeals to your audience, is engaging, authentic, and gets to the point. There’s always the option to hire a video production company to develop your video content marketing strategy and film a video for you. Upload your video natively and on YouTube. Remember, about 1.5 hours of videos are watched online. Make your video the one they see. For more tips on B2B video marketing, check out the link below.

Written by: Paul Slack 2020 Will Be The Year for B2B Video Marketing. Are You Ready?

The Video Content Marketing Forecast You Need

Are you leaving video marketing out of your content strategy? Don’t see how creating videos helps you gain customers or brand awareness? Think of it this way, creating a video in 2020 will set your company, your brand in the market where many potential customers are viewing, sharing, and engaging with brand made videos. Those brand made videos are made to reach the consumer and are ultimately there to get the consumers to act, whether that be to make a purchase or sign up for a service. Need more convincing? There are more statistically proven reasons you need to know that video marketing isn’t is a strategy you need to implement.

According to Comscore, if you add a video to your website, your website is 53 times more likely to appear on the first page on Google. SEO ranking is very important for websites, and video can help with a website’s ranking as well as adding an increase in traffic to the website. 60% of visitors who view your website, will search for a video first before moving on to other content displayed on your website, according to Business2Community.

An important metric videos offer is engagement. Engagement helps grow your brand awareness and gives viewers the option to share and comment on the video. With engagement comes retention. A video is more likely to keep your viewers engaged, retained, and connected to your brand. The more intriguing and interesting videos you produce, the more that connection will increase and get stronger. The purpose of creating videos is to deliver a message that will create an impact of recognition with your brand. It is also to lead to a conversion of some sort. According to Neil Patel, 64-85% are more likely to buy a product or service after watching a video. So when you create a video you will help increase your SEO, brand equity, engagement, and traffic to your website.

Credit: Written by Aisling McCarthy Five reasons to use video for content marketing in 2020

Understanding Your Customer Buyer Journey

It's time to know who your customer is. A customer goes through three stages in its customer buyer journey: Awareness, Consideration, and Decision. As business owners, marketers, and entrepreneurs, it's important to create videos that cater to customers in each stage. In this clip from our video content course, you'll see how creating a buyer persona and creating content for these stages will attract customers to your business.

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Need More Reasons to Implement Video Advertising? Read This.

What are the key reasons for utilizing video advertising in your business? Still wondering what your return on investment is if you were to invest in video advertising? Continue reading because our article has nine reasons for how using video advertising is beneficial for your business.

If you’re a business owner, you understand how important it is to reach your target market. If you haven’t been using video to advertise your business, you may be wondering what results using video marketing may have. For starters, your video has the potential to be shared and viewed across multiple platforms and potential customers, especially on mobile devices. With video being the main medium to absorb content, the viewers that see your videos can turn into your customers.

While using video is an excellent way to promote your products and services in your company, it is also a great idea to use videos to inform or share stories to viewers about what your company, industry, or certain products are about. Using this video this way is a great opportunity to demonstrate your knowledge of terms in your industry or answering any questions potential customers may have.

According to the article, 92% of B2B prospects watch videos, and around ⅓ of online shoppers purchase a product after viewing a product video. Another reason you should continue and start adding videos to the type of content you upload is that adding a video to your product will show a 35% increase the chance a potential customer buys your product. Uploading videos can also help with your SEO.

Once you add videos to your choice of content, you will see the difference in how it performs among your other forms of content. So start creating your story in your video and grab the attention of your future consumers!

Credit: Steve Day The 9 Key Advantages to Video Advertising

Six Refreshing Video Marketing Tips You Should Implement in 2020

Are you hoping to stand out a bit more with your video marketing tactics? 

Hoping that you can find some tips to give your own business an edge?  

In 2020, the pandemic has forced businesses to rethink their marketing tactics. Despite the sudden change in our landscape, here are six refreshing tips that should provide a boost to your company’s video marketing strategies. 

Firstly, you want to be sure that you are familiarized with the 7 sales and marketing video types - 80%, Employee Bio’s, product/service, landing, bad fit, customer journey, and claims. It is not necessary to have an About Us video despite it being common among companies online because it doesn’t tend to generate revenue or trust. After that, be sure that you spend some extra time polishing your YouTube channel by -  optimizing your playlists, use sections, designing a banner, and more. A cleaner layout allows your viewers an easier time browsing through your channel.

A personalized video for sales will allow you to connect with an audience deeper than a bland email message and can provide a better way to pipeline your sales for your sales team, look up vidyard’s chrome extension as it is a free tool to use in creating one. Try researching into hiring a videographer to help you create video content, as you are getting an individual/crew to fully commit time making high-quality content!  Don’t forget that there are more outlets than YouTube for you to post your content!

Credits - Written By - Liz Moorehead - 6 top local business video tips for your 2020 marketing strategy

What You Should Know About Video Marketing in 2020

Are you implementing video content marketing into your business strategy? Are you aware of the benefits uploading videos can have on your target audience? Don’t get left out of the video content marketing loop! Know the trends and statistics that keep you informed to better reach your audience. This article goes through the benefits of video marketing as well as pulls multiple sources of research to show you how much of a positive impact video has on businesses. Over 80% of video marketers say that using videos has increased sales and has increased traffic and impressions to their site, so whether you’re creating a video to explain or review a product or service, creating an ad, promoting an interview, or uploading a live stream, presentation, or testimonial, these types of videos are a great addition to your website and social media to engage with your audience. Speaking of social media, this article suggests to keep your videos short and include captions. Consumers use video to help aide them in their shopping experience, and most consumers prefer to watch videos and ads that are in an informal tone. If you are posting your videos on social media, make sure you’re aware of the different devices and social media platforms your consumers are watching your video from as 90% of consumers watch videos from their mobile devices, according to Wyzowl, and most videos will be retweeted onto different platforms and pages. For more eye-opening statistics and trends, the article has more information regarding this topic.

Credit by: Jacinda Santora Video Marketing Statistics: What You Must Know for 2020

Reasons You Need Video Marketing in Your Business

Curious how you can drive engagement and increase brand awareness to your business? If you’re a business owner or creative and you haven’t implemented video marketing yet, then you’ll need to read this article! Video marketing is growing rapidly, and utilizing it for your business is necessary for 2020 as it gives consumers a story behind a product, brand, or event. This article lists out six reasons why video marketing is essential for your business and marketing strategy because not using video could make your business miss on securing connections and opportunities with consumers. The 6 reasons summarized are that people prefer to watch videos as it helps deliver your message, strengthens your brand identity, helps with your search engine optimization, and any metrics you’ve been working on like conversions or lead magnets. Your consumers will remember watching the videos you make and can share it on other social media platforms. The article lists a few statistics to further explain why video marketing is important. Two that stand out are that “72% of customers prefer to learn more about a product by watching a video.” and “81% of businesses are using video as a part of their online marketing strategy”. These statistics should give you motivation and ideas on what to create. The videos you create don’t have to look professional; instead, there are apps and tools to assist you in creating a simple good quality video. Reach your audience better through consistent videos that tell a story.

Credit: Ted Sellers Why is Video marketing so important in 2020

Here’s How You Should Upload Your Instagram Images and Videos with these Dimensions

Want polished, sleek photos and videos to be posted on your Instagram personal and business profile? Ensuring the videos and images you post to your feed are formatted correctly to the right type of format is essential when branding yourself and your business. With the platform doing constant updates to their sizes and resolution, you’ll want to know what the most up to date specs are. Instagram has many areas in which you can post to, and each has its specific resolution sizes that are needed to know. This article goes over the dimension sizes and recommendations for each photo, graphics, videos, ad sizes, IGTV videos, Instagram Stories, and the cover sizes for Instagram Stories and IGTV. For example, the IG ad format and specifications are aspect ratios 1:1, 1.9:1, & 4:5 for square, landscape, and portrait images, respectively. You will also know how to crop your images based on what version you have and the basic video specifications, such as the file size, video and caption length, dimensions, and file format. Once you’ve optimized your image and video dimensions, you are all set to post!

Credit: Written by Louise Myers What’s the Best Instagram Image Size 2020? Complete Guide