Are you a facts-based person and need to know why you should invest your time and effort into video marketing? We understand how necessary it is to have all the facts and research handy before jumping into a new activity. That’s why we have a list of popular video marketing statistics that proves why your content strategy needs video marketing.

Videos are meant to grab your viewer’s attention. When a video is on your landing page, more potential customers will spend about 88% more time on your site, especially if the video is what led them to your landing page. That’s right! Videos help with SEO. In addition to SEO, 88% of marketers using videos in their strategy see a return on investment in video marketing, according to Animoto. Incorporating video marketing can increase sales, conversion rates, brand awareness, and the level of trust between your business and the customer.

What’s one way you can increase the trust with your customers? By creating content that ranges from entertaining, informational, and educational, all with the goals of appealing to your audience and showcasing more sides of your business. Explainer videos do well in this regard as they allow your business to share your knowledge on a topic or share more about your business. 96% of users watch explainer videos to help them learn about a related term in your industry or about your product or service. Those users also prefer to watch videos made from a brand or business, according to HubSpot. About 85% of U.S. internet users watch online videos, according to Statista. That percentage of internet users can wind up watching your video. You’ll want to grab their attention with interesting authentic content that is optimized for the platform and device your viewers may be watching on. One of the platforms you should upload on is YouTube. A majority of marketers are already using video marketing on the platform, with nine out of ten marketers planning on using YouTube for video marketing, according to Wyzowl, so it makes sense to join your competition and start uploading videos there. Videos are a very versatile content medium that’s set to work with your brand and better your content marketing strategy.

Credit: Written by Katherine Rundell 7 Popular Video Marketing Statistics of 2020