How video can boost your e-commerce business

Are you an eCommerce business owner and are struggling to reach your target audience? Do you need to boost sales and grow your business? If you haven’t already implemented video into your marketing strategy, then we’ve compiled a list of reasons to start using videos on your e-commerce site.

Videos are an amazing tool for showcasing your products. When you have videos displayed on your website, Google search results will favor your website more. If you want more potential customers to browse your site, try uploading your video on YouTube. Many shoppers browse YouTube videos before making a purchase. If your products are showcased on that platform then, they will have a better chance of being seen since Google displays YouTube videos on organic search results.

Product videos are just one of the types of videos you can post on YouTube, your site, and social media. You can describe how best to use the product or create a behind-the-scenes video of how the product is created or distributed to customers. You can also upload social media ads, customer testimonials, influencer reviews, and upload videos to email newsletters. Post your videos to YouTube and remember to include keywords in your description and title, as well as a link to direct shoppers to your site. Add a variety of videos to your YouTube channel to give your viewers more information and engagement with your business. Adding video to your strategy will greatly impact the credibility and growth of your e-commerce business.

Credit: John Murphy Why Video is the Next Big Thing in Ecommerce, and How to Harness Its Power

Top reasons to include animation in your video marketing strategy for 2021

By now, you should know that video has been a present force in how consumers connect and become knowledgeable of your brand. As marketers and small business owners, fine-tuning your marketing strategy is another part of the process of a successful video marketing campaign. If you’re looking for more ideas on video marketing, look no further than animation. Animation has always been a popular video style in cinema. So why not use animation in your own explainer videos? Doubtful? We’ll reveal the top reasons to include animation in your video marketing strategy for 2021.

It’s important to note that video marketing will be incredibly important this year. If the average person watches 100 minutes of video a day and there is a 14% increase in video strategy implementation from 2015 to 2020, according to a Marketing Charts survey and HubSpot, then there’s no reason not to explore how your video marketing strategy can succeed in 2021.

Explainer videos are powerful on their own: your company becomes an educational source to your consumers, which further increases the trust and relationship between consumer and company. Add animation to the mix, and viewers will want to see what’s next in-store. This does well for brand awareness and helps you stand out from the competition. Explain your brand story, products, or services without feeling like you’re not connecting with your audience. An animated explainer video has engaging visuals, voice-overs, and music for your consumers to watch, understand and retain the information about your product or service.

Including an animated explainer video in your video marketing strategy demonstrates the effort your company makes to present complex topics that are meaningful and informational to the consumer. The eye-catching visuals in your thumbnail may stop consumers mid-scroll, but the visuals, voice-overs, and music will keep them watching.

Credit: Ripple Animation Why 2021 Will Be the Year of Animated Video Marketing

What Is A Creative Brief?

How do you make sure your marketing, sales, and creative departments are all on board for an upcoming project? By using a creative brief, your team will strategize, plan, and set the expectations for the project to ensure success and preparedness for any unforeseen circumstances. The creative brief is a short strategic document that outlines the specific details surrounding your production before a shoot. Collaborate with your team to set the objectives, deliverables, target audience, timing, budgeting, and legal for an overall clear and efficient process. In this clip from our video content course, we focus on the main elements needed in a creative brief for a production shoot to be successful.

Winning Tactics for B2B Video Marketing

Tired of using text as your main content medium? Struggling with how to incorporate videos into your strategy for your industry? Whether you're at the beginning of your video marketing journey or have been creating videos for some time, add these tactics and advice to improve your strategy.

Plan to create videos that are high-quality, useful, eye-grabbing, and relevant to your consumer. Your consumer will want to know what your company is offering that is different or better than the competition and a poorly executed video will not do well with your audience. Monitor the trends in and out of your industry, but don’t be so quick to replicate them. Instead, create a strategy that focuses on the trends suitable to try out on your company. You could also recycle old or exclusive content and transform it into a new video. Try your hand with the rising popularity of short-form video content. This type of content is excellent for Q&As or a FAQ session to boost engagement as your viewers will have their questions answered promptly.

Overall, videos create an experience that allows your customers and viewers an insight into the brand, the products, and the company's operation. Open yourself up to the possibility of using humor and creating emotional connections with your viewers. This a great opportunity to create how-to videos, share your mission statement or interviews with your current customers. Your consumers aren’t just looking for a company to solve their problem, they’re also looking for a company that goes above and beyond to show how their products or services solve their problem without needing to read a product explanation about it. Videos are a valuable strategy that can increase loyalty, engagement, and sales to your brand. For more examples of what you can create with videos, follow the examples in the article below.

Credit: Written by: Jess Ostroff 8 New B2B Video Content Marketing Trends

The Breakthrough Framework for Video Marketing

Looking to improve your video content strategy? Look no further than the Hero, Hub, Help framework as your method to increase brand awareness. This framework allows creators the opportunity to plan and create valuable and engaging branded videos year-round from a product launch to a tutorial video, for example, to reach consumers in multiple stages of the customer buyer journey. In this clip from our video content course, we explain the Hero, Hub, Help Framework.

8 Industries Where Video Marketing is Needed

More industries are using videos in their marketing strategy. Video marketing is a powerful and versatile medium to further connect with your customers. Videos don't just help foster the relationship between you and the customer; they also can increase sales, conversions, and trust. Don’t know if your company should include videos? Not to worry, because we have a list of the 8-industries that need a video marketing strategy.

Let’s preface this by saying having a video marketing strategy is necessary for all industries. Video marketing is the opportunity for companies to showcase their products/services and improve the engagement with their customers through the content in the video. The industries: SAAS (software as a service), travel & hospitality, healthcare, education, agencies, law, finance, and E-commerce, have many terms and competitors that make it difficult for a customer to identify what they need; and which company is best for them. Establish a relationship with your potential customers by creating video types such as brand videos, product demos, explainer videos, and testimonials. This will give your customers a bit of insight into what your company is like before they make their important decision.

Trust is a crucial aspect of these industries and is one of the goals in video marketing. Create a human-side approach to your business through a video marketing strategy. There are tools and resources to create videos without needing a production company. Don’t discount your industry as a reason why a strategy isn’t used. Try it and see how it works for your company.

Credit: Margot Whitney 8 Industries That Must Have a Video Marketing Strategy

Video Marketing is Statistically Bound to Make an Impact in Your Business

Are you a facts-based person and need to know why you should invest your time and effort into video marketing? We understand how necessary it is to have all the facts and research handy before jumping into a new activity. That’s why we have a list of popular video marketing statistics that proves why your content strategy needs video marketing.

Videos are meant to grab your viewer’s attention. When a video is on your landing page, more potential customers will spend about 88% more time on your site, especially if the video is what led them to your landing page. That’s right! Videos help with SEO. In addition to SEO, 88% of marketers using videos in their strategy see a return on investment in video marketing, according to Animoto. Incorporating video marketing can increase sales, conversion rates, brand awareness, and the level of trust between your business and the customer.

What’s one way you can increase the trust with your customers? By creating content that ranges from entertaining, informational, and educational, all with the goals of appealing to your audience and showcasing more sides of your business. Explainer videos do well in this regard as they allow your business to share your knowledge on a topic or share more about your business. 96% of users watch explainer videos to help them learn about a related term in your industry or about your product or service. Those users also prefer to watch videos made from a brand or business, according to HubSpot. About 85% of U.S. internet users watch online videos, according to Statista. That percentage of internet users can wind up watching your video. You’ll want to grab their attention with interesting authentic content that is optimized for the platform and device your viewers may be watching on. One of the platforms you should upload on is YouTube. A majority of marketers are already using video marketing on the platform, with nine out of ten marketers planning on using YouTube for video marketing, according to Wyzowl, so it makes sense to join your competition and start uploading videos there. Videos are a very versatile content medium that’s set to work with your brand and better your content marketing strategy.

Credit: Written by Katherine Rundell 7 Popular Video Marketing Statistics of 2020

Reasons You Need Video Marketing in Your Business

Curious how you can drive engagement and increase brand awareness to your business? If you’re a business owner or creative and you haven’t implemented video marketing yet, then you’ll need to read this article! Video marketing is growing rapidly, and utilizing it for your business is necessary for 2020 as it gives consumers a story behind a product, brand, or event. This article lists out six reasons why video marketing is essential for your business and marketing strategy because not using video could make your business miss on securing connections and opportunities with consumers. The 6 reasons summarized are that people prefer to watch videos as it helps deliver your message, strengthens your brand identity, helps with your search engine optimization, and any metrics you’ve been working on like conversions or lead magnets. Your consumers will remember watching the videos you make and can share it on other social media platforms. The article lists a few statistics to further explain why video marketing is important. Two that stand out are that “72% of customers prefer to learn more about a product by watching a video.” and “81% of businesses are using video as a part of their online marketing strategy”. These statistics should give you motivation and ideas on what to create. The videos you create don’t have to look professional; instead, there are apps and tools to assist you in creating a simple good quality video. Reach your audience better through consistent videos that tell a story.

Credit: Ted Sellers Why is Video marketing so important in 2020

Consider Using Native Video as Part of Your Video Marketing Strategy

Are you new to creating videos and are looking for ideas to increase views and engagement? Try producing native videos! Native videos are videos created or uploaded on the platform for the platform. For example, a creative, like you, would record a video on a social media platform, like Instagram, and upload immediately after; or you could upload a raw video adhering to the platform’s formatting. Creating native videos helps you gain more organic reach and engagement with your viewers and keeps them on the platform without clicking on a 3rd-party site to watch the content. This will help you maintain any goals you have made on the platform and with your marketing strategy as well. The article offers examples of effective native video as well as tips to ensure the content and aspect ratio of the post is fit and tailored for the platform.

Credit: Written by Sian Hainsworth How using video natively wins more viewers and how to use it as part of your marketing strategy