How using cartoon characters are bound to boost your marketing strategy

How would you like to create content that is understandable and engaging to your target audience? Adding cartoon characters as part of your post can be a viable tool to boost your marketing strategy. Boost your brand recognition, customer connection, and creative freedom when you use characters as part of your brand. Here’s why using cartoon characters is an excellent option to increase the engagement of your social media posts.

The content you post on the blog, email newsletter, or social media is for sharing information or news with your target audience. Your content has to be attention-grabbing for your viewers to read, view, or interact with your content. If you need more customers to interact with your content, using cartoon characters will help make your content more engaging and entertaining. A cartoon character is a useful marketing tool that will grab your audience’s attention first; they will continue reading your piece since it’s related to their pain points. According to research done by 3M Corporation, the brain processes visual media 60,000 times faster than text. Cartoon characters are helpful in this regard because they can keep viewers entertained as they view the content.

Content characters are a beneficial engagement tool in your marketing strategy because your target audience will have someone to relate to, connect with, and introduce your topics in a less complicated, visually stimulating way. Also, depending on your topic cartoon characters can address sensitive topics without it disturbing any viewers. A character made to represent your brand solely will help increase your brand recognition and help share your brand values because viewers will be able to point out your brand and products from the character and understand your values better. Feel free to place your characters in your ads, videos, and presentations. The more you include your character in your posts, the more of a positive impression and association it will have on your audience and further stand out from the competition.

Credit: UpCounsel Using Cartoon Characters for Business: What You Need to Know

The secrets to creating engaging videos

How do you keep your viewers glued to your video? What tools or strategies should your business implement to increase the engagement of your video? An engaging video is one of the key reasons why viewers stay focused on a video that has grabbed their attention. It’s one of the reasons why metrics such as click-through rate increase because something about that video persuades them to learn more about the company’s products or services. If you’re wondering why you need engaging videos and how to implement them into your strategy, stay tuned for some tips.

If you want your video watched, your video has to be relevant to your audience. The topic has to be relatable, solve your audience’s problem, and be interesting to your audience. If the content is not relatable, then it is less likely to be watched by your target audience. Even if the content is relatable, make sure it is told with a storyline, eye-catching thumbnails and graphics, titles, and descriptions to show your audience your video is relatable to them. It’s good to know your audience and diversify the type of videos you’re creating so that they are a mix of informative and entertaining videos. 

There are two strategies to making engaging videos. The first strategy is the active strategy. This strategy gives your audience a task to interact with your video. Some active strategies are to plan how they’re going to engage, interact, connect, and follow through with the article. This type of strategy works well when you’re educating your audience on a certain topic. For example, you’ll need to plan how you’ll teach them the material, how they’ll interact with the video through a survey or quiz, how they’ll continue to learn about this topic, and ask them to show you their results.

The next strategy is the passive strategy. This strategy relies on storytelling to grab the audience and share a message about your products, brand story, or business. For this strategy, talk with your audience in a conversational tone; as if they were your friend. This further increases the relationship and trust with your audience. You also have the opportunity to evoke emotion by being humorous, and energetic. Include jokes, B-roll, music, animation, heartfelt messages, and any emotion that will help push your message through. However, know when to include certain emotions and humor into your videos. Implement any of these strategies, passive or active, to create engaging videos for your business. 

Credit by: Matt Pierce Making Engaging Video

Create bite-sized short videos for your content strategy

Are you a business owner or creative and want to try a new trend for your content strategy? Looking to increase the engagement of your videos? Video marketing is a vital tool to your content strategy, so trying new techniques and trends to increase your engagement and business goals opens your company up for more growth opportunities. If your videos tend to be on the long side, find out how short videos can also fit in your video marketing strategy.

Short-form videos last up to 30 seconds, 2 minutes, or 10 minutes, but it mostly depends on the platform. Generally, shorter videos are better as it is more concentrated on one concept. This is a content medium on the major platforms, including YouTube Shorts, TikTok, and Instagram Reels, and targets consumers who watch short-form videos as their source of news and entertainment. Shorter videos are very beneficial as they can boost your Google search ranking, increase your viewer’s time on your website, and increase open rates in email newsletters when “video” is in the subject line.

The type of content to put in your short video is unlimited. Your short videos will need to be creative and concise to capture your audience’s attention in a short time frame. To help stay on track, write down the main points you want to talk about in your video. Some ideas for short-form content are product demonstrations, behind-the-scenes clips, customer testimonials, promotions, and live-streaming videos. As technology increases, so does the accessibility of video production. Feel free to use your phone or a camera to record your video, following any video guidelines the platforms have before uploading. Once the video has been on social media for a while, check your video goals and continue to monitor how other brands are conquering short-form videos to use to your advantage.

Credit: Pamela Kock How You Can Add Short-Form Video to Your Content Strategy

Modify Your Social Media Videos To Fit On All Platforms

Make platform specific videos, not just one video for all channels.

Have you ever seen a video online that’s been uploaded to all social media platforms, but is the same video across the board? It’s suddenly cut off at 1-minute on Instagram, it isn’t formatted correctly for vertical, or doesn’t have a proper endscreen on YouTube.

You should know how videos should be properly edited and uploaded for each platform to optimize your engagement and traffic. Know the aspect ratios, customize thumbnails, study optimal lengths, and read up on the best specifications for each platform.

And remember our CTA, that’s always important.

Consider Using Native Video as Part of Your Video Marketing Strategy

Are you new to creating videos and are looking for ideas to increase views and engagement? Try producing native videos! Native videos are videos created or uploaded on the platform for the platform. For example, a creative, like you, would record a video on a social media platform, like Instagram, and upload immediately after; or you could upload a raw video adhering to the platform’s formatting. Creating native videos helps you gain more organic reach and engagement with your viewers and keeps them on the platform without clicking on a 3rd-party site to watch the content. This will help you maintain any goals you have made on the platform and with your marketing strategy as well. The article offers examples of effective native video as well as tips to ensure the content and aspect ratio of the post is fit and tailored for the platform.

Credit: Written by Sian Hainsworth How using video natively wins more viewers and how to use it as part of your marketing strategy