Why is understanding video resolution, aspect ratio, and video file size important for optimal video quality? When choosing which resolution to shoot with, figure out where you want your video distributed to and what device your audience will watch your video on to determine which resolutions are supported by specific aspect ratios. The file size also plays a role in a high-quality video. In this clip from our video content course, we share the different types of resolutions, aspect ratios, and file sizes.
Where to Post Video Content to Increase Conversions
Are you considering which platforms to upload your videos to after planning out your video? While there are many choices out there, your video won’t get the right visibility it needs without acknowledging your goals, the platform, and the audience, before you choose to upload the video. Conduct more research into which social media platforms your audience frequents the most, then look into the platform’s video specifications. If you are redistributing your video onto several social media sites, post natively and adhere to the platform’s rules. In this clip from our video content course, we introduce video upload strategies to aid in video visibility on customer’s social media feeds.
Uploading Videos
Are you aware of the best strategies there are for uploading your video on social media platforms? Well, while there are different rules and guidelines each platform has for your video to meet, each platform suggests posting your video directly on the platform. Regardless of the aspect ratios and description length are different on Twitter or LinkedIn, posting natively can increase the reach your video can receive. In this clip from our video content course, we deliver the best strategies to post your video.
Resolution & Aspect Ratio
What do you know about the video settings that affect your image quality and size of your video? Not much? Well, for starters, the resolution affects the overall quality of your videos. The more pixels you have, the higher the quality. The aspect ratio also determines the quality and size of your video when uploaded. When you’re ready to upload, you’ll need to choose a file type that is compatible with your needs. In this clip from our video content course, we go over the specific video settings you need to know when preparing your video for distribution.
Social Media Video Optimization
Are your videos optimized for mobile viewing? Take into consideration how your viewers are watching your videos. Your viewers need to see and hear everything on your video, no matter what device they watch videos on. In this clip from our video content course, we go over the different social media video specifications recommended for better optimization within a platform and device.
Modify Your Social Media Videos To Fit On All Platforms
Make platform specific videos, not just one video for all channels.
Have you ever seen a video online that’s been uploaded to all social media platforms, but is the same video across the board? It’s suddenly cut off at 1-minute on Instagram, it isn’t formatted correctly for vertical, or doesn’t have a proper endscreen on YouTube.
You should know how videos should be properly edited and uploaded for each platform to optimize your engagement and traffic. Know the aspect ratios, customize thumbnails, study optimal lengths, and read up on the best specifications for each platform.
And remember our CTA, that’s always important.
The Complete Social Media Video Size Guideline
Is your video formatting giving you trouble? Are you finding it hard to update your social media video content strategy without knowing if your video meets the platforms’ video specifications? Video content is constantly being shared and uploaded across multiple platforms through different formats. A consumer or viewer must view your video without any technical problems on your end. You’ll learn which most up-to-date video dimensions, aspect ratios, and character limits are for each type of video and the purpose behind each one. Knowing what the video specs are before uploading will make you feel prepared in choosing which video ad type for Facebook or the preferred length of a video ad on LinkedIn, for example. If updated video specs come up, this article doesn’t stop at providing the video specs for major platforms. It also includes an up-to-date Google Doc link, for reference, that lists the social media platforms and their specific video specs. This article goes over the video guidelines for Facebook, LinkedIn, Instagram, Pinterest, Snapchat, YouTube, and Twitter.
Credit: Written by Alex York Always Up-to-Date Guide to Social Media Video Specs