Social Video Marketing: What You Need To Know In 2022

Did you know that people spend an average of 18 hours a week watching videos? Do you know what the best platform is for your businesses videos to reach your target audience?

This week’s featured article breaks down the stats for each social media platform and shows how videos are received on these platforms. For example, 70% of users purchased from a brand as a result of watching a YouTube video. 

Do you know how to get the most out of your videos? Check out the full article to find out more: 32 Social Media Video Marketing Stats You Need to Know in 2022 [Infographic]

Create bite-sized short videos for your content strategy

Are you a business owner or creative and want to try a new trend for your content strategy? Looking to increase the engagement of your videos? Video marketing is a vital tool to your content strategy, so trying new techniques and trends to increase your engagement and business goals opens your company up for more growth opportunities. If your videos tend to be on the long side, find out how short videos can also fit in your video marketing strategy.

Short-form videos last up to 30 seconds, 2 minutes, or 10 minutes, but it mostly depends on the platform. Generally, shorter videos are better as it is more concentrated on one concept. This is a content medium on the major platforms, including YouTube Shorts, TikTok, and Instagram Reels, and targets consumers who watch short-form videos as their source of news and entertainment. Shorter videos are very beneficial as they can boost your Google search ranking, increase your viewer’s time on your website, and increase open rates in email newsletters when “video” is in the subject line.

The type of content to put in your short video is unlimited. Your short videos will need to be creative and concise to capture your audience’s attention in a short time frame. To help stay on track, write down the main points you want to talk about in your video. Some ideas for short-form content are product demonstrations, behind-the-scenes clips, customer testimonials, promotions, and live-streaming videos. As technology increases, so does the accessibility of video production. Feel free to use your phone or a camera to record your video, following any video guidelines the platforms have before uploading. Once the video has been on social media for a while, check your video goals and continue to monitor how other brands are conquering short-form videos to use to your advantage.

Credit: Pamela Kock How You Can Add Short-Form Video to Your Content Strategy

Where to Post Video Content to Increase Conversions

Are you considering which platforms to upload your videos to after planning out your video? While there are many choices out there, your video won’t get the right visibility it needs without acknowledging your goals, the platform, and the audience, before you choose to upload the video. Conduct more research into which social media platforms your audience frequents the most, then look into the platform’s video specifications. If you are redistributing your video onto several social media sites, post natively and adhere to the platform’s rules. In this clip from our video content course, we introduce video upload strategies to aid in video visibility on customer’s social media feeds.

Succeed in Video Marketing Following This Guide

How often do you approach videos as you're browsing the web? Have those videos taught you something new, introduced you to a new brand, or gave you a behind-the-scenes of a company? That's the beauty of video. Videos entertain, inspire, and inform users, engaging them to learn more about the company outside the products and services they offer. If you haven't quite figured out your video content marketing strategy and need some pointers, continue reading this guide on using video marketing for your business.

Videos have been increasingly popular over the years, with more and more businesses using videos to reach their target audience. If you haven't branched into the world of marketing yet, you're going to need to with 81% of businesses implementing videos into their content strategy according to HubSpot. As you create or modify your content strategy, figure out the purpose of the video you want to convey. There are different types of videos; explainer, interviews, product reviews, and live videos; you can use them for that goal. For example, if you would like more viewers to see and know about your products, enlisting the support of an influencer for a product review gains access to their viewers and lets you know what viewers think about your product or service. Once you establish and film the video, decide which platforms or pages on your website you want your video displayed. Include a CTA at the end of your video and optimize the video for the viewers watching on different platforms and devices.

Now, let's get into some of the reasons why implementing video marketing is important for your business. There is a projected increase of over 80% of traffic containing videos by 2021. As many businesses are uploading videos and telling their stories, to stay with the competition, post authentic-driven videos that share your story through live or animated videos, as examples. Creating these authentic and engaging videos lets your viewers know who you and your brand are and eventually help drive conversion rates. According to Social Media Today, 90% of consumers say watching a video helps them in deciding to buy a product. Videos are an accessible and versatile content medium that lets your viewers learn something from you, whether it's educational, entertaining, or truly inspiring.

Credit: Written by Digital Marketing Institute THE IMPORTANCE OF VIDEO MARKETING

Video Marketing on Instagram: Reasons Will Convince You

Instagram is a platform that many people, business owners, and creatives alike, can utilize to increase their brand equity on the platform. Is your Instagram lacking videos that showcase you and your company? Curious what the outcome may be if you decide to upload a video? Video marketing is vital to include in your strategy, especially on a photo and video display platform like Instagram, and here are reasons why you need videos hosted on Instagram.

Your social media presence is very important to maintain. Instagram is the platform to help you and your company get the awareness you desire! According to Facebook, users spend about 20% of their time on the Explore tab on Instagram. That is a considerable amount of time and shows that users are looking for new content and brands to engage with. This is also a great opportunity to make your videos seen on the Explore tab. Consumers are even more likely to browse a company’s social media accounts, with 32% of them viewing social media before viewing their website, in an Animoto survey.

Videos are also seen as a favorable form of content for consumers as they tend to purchase more products or services from brands after watching a video on social media over a photo, text, or link. They are an excellent alternative for those who don’t have a lot of photos on their feed as it showcases more of their offerings to viewers. To increase your reach on your videos, include relevant hashtags, geolocation, or tagging others in your caption. Don’t just stop at posting videos on your feed! Try uploading a video to Instagram Stories, video ads, or IGTV! 47% of viewers enjoy watching Instagram Stories ads, and 70% watched a branded IGTV video, according to an Animoto survey. Include Instagram to your video marketing strategy and seek the opportunity for your business needs.

Credit: Written by: Becky Brooks 5 Reasons to Use Video Marketing on Instagram

Video Uploading Tips: Instagram Edition

New to posting videos on Instagram? Looking for video uploading rules or strategies to implement so your videos don’t look cut off in your profile? Don’t worry! We’ve got you covered with our video that goes into the basic tips into uploading videos on Instagram. We explain the certain aspect ratios, resolution sizes, as well as the recommended device needed to upload videos onto the platform. Know all the components of uploading to Instagram, and soon your videos will be IG ready!

Instagram is probably one of, if not the most confusing platforms to upload videos to. With what seems like a million different aspect ratios and rules, it can be overwhelming. That’s why we’re here to provide you with the basics and have you racking up views and likes in no time.

First of all, there are two types of videos on Instagram: regular videos, which are under 60 seconds, and IGTV videos, which are over 60 seconds. Each of the two types of videos has two aspect ratios. Regular videos can have aspect ratios of either 1.9:1 or 4:5, while IGTV can have videos with aspect ratios of either 16:9 or 9:16. IGTV videos, on top of being over 60 seconds in length, have to be both an MP4 file and under a 3.6 GB file size.

IGTV videos, similar to YouTube, have thumbnails, which is a picture that users see before viewing the video. These thumbnails have a totally different aspect ratio of 1:1.55. The minimum resolution of them can be 492 x 792 pixels, but Instagram recommends a resolution of 1240 x 1920 pixels.

While Instagram can be used on both mobile devices and computers, it is very limited on computers. The only videos you can upload from computers are IGTV videos, not regular videos. Keep this in mind when you need to upload regular videos. 

Lastly, you can connect your Instagram and Facebook accounts to allow simultaneous uploads between the two platforms. This can be very helpful in reducing time if you run multiple social media pages. 

Modify Your Social Media Videos To Fit On All Platforms

Make platform specific videos, not just one video for all channels.

Have you ever seen a video online that’s been uploaded to all social media platforms, but is the same video across the board? It’s suddenly cut off at 1-minute on Instagram, it isn’t formatted correctly for vertical, or doesn’t have a proper endscreen on YouTube.

You should know how videos should be properly edited and uploaded for each platform to optimize your engagement and traffic. Know the aspect ratios, customize thumbnails, study optimal lengths, and read up on the best specifications for each platform.

And remember our CTA, that’s always important.

The Complete Social Media Video Size Guideline

Is your video formatting giving you trouble? Are you finding it hard to update your social media video content strategy without knowing if your video meets the platforms’ video specifications? Video content is constantly being shared and uploaded across multiple platforms through different formats. A consumer or viewer must view your video without any technical problems on your end. You’ll learn which most up-to-date video dimensions, aspect ratios, and character limits are for each type of video and the purpose behind each one. Knowing what the video specs are before uploading will make you feel prepared in choosing which video ad type for Facebook or the preferred length of a video ad on LinkedIn, for example. If updated video specs come up, this article doesn’t stop at providing the video specs for major platforms. It also includes an up-to-date Google Doc link, for reference, that lists the social media platforms and their specific video specs. This article goes over the video guidelines for Facebook, LinkedIn, Instagram, Pinterest, Snapchat, YouTube, and Twitter.

Credit: Written by Alex York Always Up-to-Date Guide to Social Media Video Specs

Simple Guide to Posting on Instagram

Have you set up your Instagram account? Are you wondering how to post your first photo on the platform? Well, this helpful article shows you all you need to start producing content on Instagram! After logging in, tap on the ‘+’ plus button on the bottom of the phone screen. This will allow you to either take a new photo or upload an existing photo from your photo library. After you’ve uploaded your photo, you can add effects, filters, captions, or a location to the photo before posting. The Instagram Help Center also offers other articles to aid you in your posting journey. Now you're ready to post on Instagram!

Credit: Written by Instagram Help Center How do I post a photo?