How often do you approach videos as you're browsing the web? Have those videos taught you something new, introduced you to a new brand, or gave you a behind-the-scenes of a company? That's the beauty of video. Videos entertain, inspire, and inform users, engaging them to learn more about the company outside the products and services they offer. If you haven't quite figured out your video content marketing strategy and need some pointers, continue reading this guide on using video marketing for your business.
Videos have been increasingly popular over the years, with more and more businesses using videos to reach their target audience. If you haven't branched into the world of marketing yet, you're going to need to with 81% of businesses implementing videos into their content strategy according to HubSpot. As you create or modify your content strategy, figure out the purpose of the video you want to convey. There are different types of videos; explainer, interviews, product reviews, and live videos; you can use them for that goal. For example, if you would like more viewers to see and know about your products, enlisting the support of an influencer for a product review gains access to their viewers and lets you know what viewers think about your product or service. Once you establish and film the video, decide which platforms or pages on your website you want your video displayed. Include a CTA at the end of your video and optimize the video for the viewers watching on different platforms and devices.
Now, let's get into some of the reasons why implementing video marketing is important for your business. There is a projected increase of over 80% of traffic containing videos by 2021. As many businesses are uploading videos and telling their stories, to stay with the competition, post authentic-driven videos that share your story through live or animated videos, as examples. Creating these authentic and engaging videos lets your viewers know who you and your brand are and eventually help drive conversion rates. According to Social Media Today, 90% of consumers say watching a video helps them in deciding to buy a product. Videos are an accessible and versatile content medium that lets your viewers learn something from you, whether it's educational, entertaining, or truly inspiring.
Credit: Written by Digital Marketing Institute THE IMPORTANCE OF VIDEO MARKETING