YouTube

What costs go into making video content? Video Budget Breakdown

Do you know what it costs to make a video for your business? It depends on your budget and what kinds of videos you’d like to make.

If you’re interested in making high-end videos like short films and commercials, you will need a higher budget. This budget will go to things like renting the equipment, renting a location, hiring talent, hiring a writer, even hiring makeup artists, and set designers. If you don’t want something this big, then you could likely afford a smaller budget.

Watch this week’s YouTube video below to learn even more about the costs of making video.

How To Create A YouTube Channel For Your Business From Start To Finish 2021

Do you want to create a YouTube channel? Did you know that 70% of users purchased from a brand as a result of watching a YouTube video? YouTube can be a great tool for growing your brand and marketing your products. It’s easy to get started!

Check out this week’s YouTube video for our step-by-step guide on how to get started. Come prepared with your Gmail account and we’ll walk you through the rest. From creating your channel to customizing and branding. We also show you how to make sure your new channel will be seen by your audience.

Check out the video and get a head start on the competition!

Social Video Marketing: What You Need To Know In 2022

Did you know that people spend an average of 18 hours a week watching videos? Do you know what the best platform is for your businesses videos to reach your target audience?

This week’s featured article breaks down the stats for each social media platform and shows how videos are received on these platforms. For example, 70% of users purchased from a brand as a result of watching a YouTube video. 

Do you know how to get the most out of your videos? Check out the full article to find out more: 32 Social Media Video Marketing Stats You Need to Know in 2022 [Infographic]

How To Shoot A Cooking Video

Does your business shoot cooking videos?

A lot of people cook, and cooking videos can be a great way to learn how to make new dishes and learn new techniques. They are informative and entertaining for everyone and a great way of reaching your target audience. In this week’s YouTube video, we go over a simple DIY camera and lighting setup to help you create high-quality cooking videos without breaking the bank. It takes a little more than a single camera and a kitchen to create visually appealing and engaging cooking videos.

Check out the video to find out the simple things you can do to make your cooking videos really stand out.

How To Optimize Video Content 2021

What is an optimized video and why is it important?

Optimizing your video content is an important part of your video strategy. If you don’t have a strategy, start by building one around video content that is specifically targeted to your audience. Optimizing videos means adding SEO techniques like keywords and targeted hashtags to attract your audience. That is just one step in video optimization.

Watch this week’s YouTube video to find out how to fully optimize your video content by learning how to speak to your audience which will help you build up your brand. 

Video Content Strategy 2021 (What It Is And Why You Need It)

Do you have a video content strategy? If so, how do you build that strategy?

A strategy is an important part of achieving your goals. Creating a strategic video around your goals and for your target audience is more likely to get views than if you create videos without a strategy. In this week’s YouTube video, I go over some important tips and tricks to help you build a strategy that will help you create more successful videos. Watch to find out what you’ve been missing and how a little extra planning can go a long way for your business.  

Building An Affordable Remote Team

Do you want to grow your business without breaking the bank? Hire remote workers! Check out my latest YouTube video to find out how I find quality workers from other countries to help my business grow. Not only are you saving money, but you are supporting workers from all over the world!

Best Video Gear For Beginners 2021 (Suggestions & Tips)

Have you decided to enter the world of videography and are not sure how to get started?

Check out my YouTube video on the best video gear for beginners. I talk about the best camera to the best and most affordable microphone you can get. You’ll be able to get started with some of the best gear available without breaking the bank!

Create bite-sized short videos for your content strategy

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Are you a business owner or creative and want to try a new trend for your content strategy? Looking to increase the engagement of your videos? Video marketing is a vital tool to your content strategy, so trying new techniques and trends to increase your engagement and business goals opens your company up for more growth opportunities. If your videos tend to be on the long side, find out how short videos can also fit in your video marketing strategy.

Short-form videos last up to 30 seconds, 2 minutes, or 10 minutes, but it mostly depends on the platform. Generally, shorter videos are better as it is more concentrated on one concept. This is a content medium on the major platforms, including YouTube Shorts, TikTok, and Instagram Reels, and targets consumers who watch short-form videos as their source of news and entertainment. Shorter videos are very beneficial as they can boost your Google search ranking, increase your viewer’s time on your website, and increase open rates in email newsletters when “video” is in the subject line.

The type of content to put in your short video is unlimited. Your short videos will need to be creative and concise to capture your audience’s attention in a short time frame. To help stay on track, write down the main points you want to talk about in your video. Some ideas for short-form content are product demonstrations, behind-the-scenes clips, customer testimonials, promotions, and live-streaming videos. As technology increases, so does the accessibility of video production. Feel free to use your phone or a camera to record your video, following any video guidelines the platforms have before uploading. Once the video has been on social media for a while, check your video goals and continue to monitor how other brands are conquering short-form videos to use to your advantage.

Credit: Pamela Kock How You Can Add Short-Form Video to Your Content Strategy

Video marketing trends for 2021

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Analyzing and monitoring trends is an essential component of your video marketing strategy. As more companies are using videos for their business strategy and more viewers are watching videos, the strategies and aspects of video have changed over time. Let’s review popular video marketing trends to implement for your audience.

Stories are everything on social media. Limited timed stories are a trending feature on social media as they are usually done at the moment and show more authenticity to your audience. This feature is a great opportunity to advertise your products or answer frequently asked questions.

One of the platforms with a story feature is Instagram. Instagram has over 500 million active users a day, and 250 million users use the story feature on the app, while 65% of marketers plan to use the feature in 2021, according to Wyzowl. Plan on also uploading videos on IGTV, as this feature is becoming popular. Another popular app with a high engagement rate of 52.1%, according to CloutMeter, is TikTok. TikTok thrives on its short videos. It is the app to monitor future trends and connect with consumers on the app.

If your business is in the B2B market, videos also have a strong impact as many B2B customers watch authentic videos before making a purchasing decision. According to Animoto, 58% of consumers look at a brand’s social media profile before going on the website to find more information. Make sure the social media platforms are up to date with current content about your business. On LinkedIn, videos showcase your company and products to your network. Aim to have your video length be on the short side and capture your audience’s attention in the first three seconds. Videos are such a versatile piece of content, so create original and entertaining videos for your audience.

Credit: Written by Ivana Vnučec 6 Video Marketing Trends for 2021

Update your video marketing with these tips

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Video is an active force in our current lives. If you upload videos onto your website, email newsletter, and social media, do you know if your type of video is trending? What types of video content is popular in 2021? Let’s view which video types you should consider for your business.

Video marketing works to connect your customers and viewers through all sorts of educational, informative, and entertaining content. Your company should have videos about your brand story, product demos, testimonials, and employee training. Now, how you talk about the type of content can be expressed through multiple types of video content such as YouTube shorts, IGTV or TikTok videos for how-to videos, live streaming to further connect with your audience, and 360º video for a truly unique experience.

Videos are an opportunity for your company to improve SEO, increase conversion rates and brand awareness. Viewers retain more information on video than other forms of content, which can help them make buying decisions. Whether you’re creating videos to promote your brand, product, or service, try your hand with these types of videos to boost your marketing strategy.

Written by: Kathi Fuhrman 2021 VIDEO MARKETING TIPS

Where to Post Video Content to Increase Conversions

Are you considering which platforms to upload your videos to after planning out your video? While there are many choices out there, your video won’t get the right visibility it needs without acknowledging your goals, the platform, and the audience, before you choose to upload the video. Conduct more research into which social media platforms your audience frequents the most, then look into the platform’s video specifications. If you are redistributing your video onto several social media sites, post natively and adhere to the platform’s rules. In this clip from our video content course, we introduce video upload strategies to aid in video visibility on customer’s social media feeds.

The Breakthrough Framework for Video Marketing

Looking to improve your video content strategy? Look no further than the Hero, Hub, Help framework as your method to increase brand awareness. This framework allows creators the opportunity to plan and create valuable and engaging branded videos year-round from a product launch to a tutorial video, for example, to reach consumers in multiple stages of the customer buyer journey. In this clip from our video content course, we explain the Hero, Hub, Help Framework.

Media is the Dominant Format

“We need to improve people’s understanding of how media gets made so that they understand who is this message being said to and for what reason?”

In this clip from episode 42 of our podcast, Michael Tringe discusses how not understanding media literacy can leave people unaware of the messages behind the viewed media. Michael is the co-founder and CEO of CreatorUp, a digital media marketplace specializing in video content creation and training for their global clients.

Listen to the full episode on Apple Podcasts as we discuss more about digital media literacy, how brands need to have a YouTube presence, and the importance of live-streaming in 2021.

Listen to this episode on Apple Podcasts here: Relevance Of Digital Platforms In The Current Situation, How To Utilize Live Streaming, And The Importance Of Being Digital Media Literate

Relevance Of Digital Platforms In The Current Situation, How To Utilize Live Streaming, And The Importance Of Being Digital Media Literate

Our guest this week is CreatorUp co-founder and CEO, Michael Tringe! Michael’s live business workshops have impacted thousands of students worldwide. CreatorUp is a digital media marketplace that specializes in video content creation and training for their global clients.

In this episode we talk about having a YouTube presence, taking proactive steps for 2021 by utilizing live-streaming, and becoming digital media literate to understand the adapting technology and trends.

Listen to this episode on Apple Podcasts here: Relevance Of Digital Platforms In The Current Situation, How To Utilize Live Streaming, And The Importance Of Being Digital Media Literate


Succeed in Video Marketing Following This Guide

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How often do you approach videos as you're browsing the web? Have those videos taught you something new, introduced you to a new brand, or gave you a behind-the-scenes of a company? That's the beauty of video. Videos entertain, inspire, and inform users, engaging them to learn more about the company outside the products and services they offer. If you haven't quite figured out your video content marketing strategy and need some pointers, continue reading this guide on using video marketing for your business.

Videos have been increasingly popular over the years, with more and more businesses using videos to reach their target audience. If you haven't branched into the world of marketing yet, you're going to need to with 81% of businesses implementing videos into their content strategy according to HubSpot. As you create or modify your content strategy, figure out the purpose of the video you want to convey. There are different types of videos; explainer, interviews, product reviews, and live videos; you can use them for that goal. For example, if you would like more viewers to see and know about your products, enlisting the support of an influencer for a product review gains access to their viewers and lets you know what viewers think about your product or service. Once you establish and film the video, decide which platforms or pages on your website you want your video displayed. Include a CTA at the end of your video and optimize the video for the viewers watching on different platforms and devices.

Now, let's get into some of the reasons why implementing video marketing is important for your business. There is a projected increase of over 80% of traffic containing videos by 2021. As many businesses are uploading videos and telling their stories, to stay with the competition, post authentic-driven videos that share your story through live or animated videos, as examples. Creating these authentic and engaging videos lets your viewers know who you and your brand are and eventually help drive conversion rates. According to Social Media Today, 90% of consumers say watching a video helps them in deciding to buy a product. Videos are an accessible and versatile content medium that lets your viewers learn something from you, whether it's educational, entertaining, or truly inspiring.

Credit: Written by Digital Marketing Institute THE IMPORTANCE OF VIDEO MARKETING

Kydsteez Colgate Teaser

How do you want to give back to your community?


In the 3rd installment of the 3-part video series that I directed and was partnered with Colgate(R) and YouTube, we interview and follow Kydsteez. He talks about how he was able to find refuge and strength through the positive role models he met at Homeland Cultural Center in Long Beach, CA and how he wants to do give the same support and education to future generations.

Watch the full episode on our channel here: https://youtu.be/gYt4ZA53kas.

Colgate Optimism Teaser 1

Why do you choose to be optimistic in this crazy world?

I had the honor of working with Colgate(R) and YouTube to create a branded content series for one of my YouTube channels, StrifeTV, which tells the stories of 3 artists and how dancing has helped them overcome tough challenges in their lives and strengthened their optimism on life.  

Watch the first episode at  https://youtu.be/T_WLpIBS2OY, this is just a teaser.

The 2nd episode will premiere on September 25 and 3rd episode will release on September 30th on Youtube.com/StrifeTV

Thanks for watching!

The Hero Hub Help Method

So what type of video do you want to create and how will it serve your potential audience? The content in your video is just as important if not more important than the video itself. In this clip from our upcoming video content course, you'll learn about the Hero Hub Help method. As you review this method and examples, research popular Hero Hub Help video types you can incorporate into your company.

Lights! Camera! Action! What Else Should You Include in Your YouTube Videos?

Having difficulty maintaining an audience to watch your YouTube videos? If you are uploading videos on this platform, it is especially important to include information that makes your video discoverable and interesting to an outside viewer. Confused about where to start? We’ve got the basic information and tips to include to help you upload your videos to YouTube. We explain what the keywords, thumbnails, categories, end cards, descriptions, and titles have on your videos’ audience engagement and reach.

Uploading videos to YouTube requires more than just simply selecting the file. There are multiple steps that will dramatically help you to reach your target audience and upload more efficiently, and we’re here to help you with some of the basics. 

First of all, videos can actually be uploaded from both computers and mobile devices. On mobile, you can upload videos you have on your camera roll, or film something to directly upload. 

There are various elements that will help you reach your audience, these being titles, descriptions, categories, and keywords. Titles may seem self-explanatory, but are incredibly instrumental in a user’s decision to click on your video or not. Descriptions will normally have a short paragraph describing your video and may include links to things such as your website or other videos. Keywords are words associated with your video that you can include in the upload process. These can be researched using tools such as Google Adwords and will help users find your video when searching phrases that include your keywords. Lastly, categories are what your video roughly falls into, such as music, gaming, or comedy. Only one category can be chosen, however, so pick what category your video fits into best if it would work with several. 

Thumbnails, along with titles, will be the first thing that users see about your video, and so are extremely important. Thumbnails should have an aspect ratio of 16x9, and ideally a resolution of 720p.

Lastly, end cards can be added to the last little bit of your video. These can direct users, with only one click, to subscribe to your channel, another one of your videos, playlists, another user’s channel, or even your website. These can be great to keep the user engaged with your content after watching your video.