Videography

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Amplifying Brand Awareness with Video Content: A Tech Company’s Roadmap

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In a saturated tech market, achieving a strong brand presence can be a challenging feat. Video content, with its dynamic storytelling potential, presents an innovative approach to augmenting brand awareness. Here's how tech marketers can leverage this influential medium to carve out a distinctive brand identity.

 
 

1. Develop a Consistent Brand Story

Your brand story is a narrative about your company that delivers its essence - its mission, values, and unique selling propositions. Videos that consistently articulate this story foster a strong brand image that resonates with your audience.

Create a series of videos that spotlight your company's journey, ethos, team, and achievements. Ensure the narrative, visual elements, and tone are consistent across all videos to reinforce brand recognition.

2. Leverage Social Media Channels

Social media platforms have become integral channels for video content, reaching diverse audiences in real-time. Create short, engaging videos tailored to the norms of each platform - for instance, Instagram Stories, Facebook Live, LinkedIn videos, or Twitter snippets.

Incorporate trending hashtags, participate in viral challenges, or use popular filters to increase visibility. Remember, social media thrives on engagement. Encourage interactions by asking questions, requesting feedback, or hosting competitions.

3. Use SEO Strategies for Videos

Maximizing the visibility of your video content through search engine optimization (SEO) is crucial. Include keywords in your video titles, descriptions, and tags to improve searchability. Also, utilize video transcripts for improved accessibility and SEO.

Consider uploading your videos on YouTube - the second largest search engine globally. Optimizing your YouTube videos can significantly enhance your brand's discoverability.

4. Create High-Quality Explainer Videos

Explainer videos can be instrumental in clarifying what your tech company does in an engaging and digestible manner. Such videos should be short, compelling, and able to convey complex tech concepts in a simple way.

Remember, the aim is not to overwhelm your audience with tech jargon but to make your brand memorable. An appealing animation or a succinct live-action video can do wonders for your brand's recall value.

5. Collaborate with Influencers

Partnering with influencers who align with your brand values can be a powerful way to reach new audiences. Tech influencers can offer product reviews, how-to guides, or feature your brand in their content. Their endorsement can boost your brand's credibility and visibility.

6. Develop a Video Content Series

Consider creating a series of related videos - like tutorials, behind-the-scenes footage, or industry insights. A content series keeps your audience coming back for more, thereby increasing the touchpoints with your brand.

7. Participate in Webinars and Virtual Events

Webinars, virtual summits, and online tech expos can amplify your brand's reach within the industry. These platforms offer an opportunity to showcase your brand's expertise, network with industry peers, and reach potential customers.

8. Utilize User-Generated Content

User-generated content is a potent tool for fostering community and trust. Encourage users to create videos using your product, share their experiences, or participate in branded challenges. Not only does this content amplify brand awareness, but it also provides social proof.

Navigating brand awareness in the tech industry might seem daunting, but with strategic video content, it's more attainable than ever. By weaving a consistent brand story, maximizing social media and SEO, creating explainer videos, collaborating with influencers, developing a content series, participating in virtual events, and leveraging user-generated content, your tech brand can make a memorable impression. Embark on your video marketing journey today to witness the transformative impact on your brand's visibility and recognition.

Want to learn how we can help you boost your awareness with video content? Schedule a time with one of our video experts below!

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Leveraging Video Marketing to Propel Your Tech Company's Customer Growth

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The pervasive influence of digital technology has fundamentally altered how businesses communicate with potential customers. In this dynamic landscape, video content is king, boasting a rich blend of visuals, sound, and storytelling that captivates audiences. For tech companies, video marketing can be a goldmine to attract, engage, and convert prospective customers. Here are the types of videos that tech marketers should leverage to drive growth.

 
 

1. Explainer Videos

Complex tech jargon can be intimidating to non-tech-savvy customers. Explainer videos can simplify complicated concepts, allowing audiences to understand the value proposition of your products or services.

Consider focusing on how your solution solves a problem, rather than merely outlining its features. Animation can be a particularly effective medium for these videos, transforming complex concepts into visually engaging narratives. Remember to keep the tone friendly, the language accessible, and the duration under 2 minutes for maximum impact.

2. Product Demo Videos

A demo video showcases the practical application and functionality of your product or service. This type of video goes beyond just explaining; it demonstrates your solution in action.

Through product demos, you can highlight the unique selling points and features of your technology in a real-world context. For software companies, screen recordings accompanied by a clear voiceover can be a great way to illustrate your platform's features. For hardware companies, a hands-on, step-by-step breakdown of your product can provide potential customers with a tangible understanding of its usability.

3. Customer Testimonial Videos

Nothing builds trust like genuine, positive reviews from satisfied customers. Testimonial videos are excellent tools for exhibiting the real-world benefits of your technology.

Invite your most enthusiastic customers to share their experiences. Encourage them to discuss the problem they faced, how your product or service solved it, and how their situation has improved since. These testimonials can reassure potential customers about the effectiveness and value of your solution.

4. Behind-The-Scenes (BTS) Videos

People love to see what goes on 'behind the curtain'. BTS videos humanize your tech brand, allowing potential customers to connect on a personal level.

These videos can show your team working on the latest project, a day in the life at your office, or your company's participation in a community event. They showcase the culture and values of your organization, demonstrating that beyond the technology, there's a dedicated team that potential customers can trust.

5. Webinars and How-To Videos

Educational content positions your company as an industry expert and thought leader. Webinars and how-to videos can offer valuable insights related to your technology, its applications, or the broader tech industry.

Offering free, useful content is a subtle yet powerful way to foster trust and rapport with potential customers. It can also promote your products or services indirectly by introducing viewers to their practical applications.

6. Virtual Reality (VR) and Augmented Reality (AR) Videos

Immersive experiences are gaining traction as powerful marketing tools. If applicable to your company, VR and AR videos can offer potential customers an interactive and engaging way to explore your technology.

These could include virtual tours of your facilities, AR demonstrations of your products, or VR experiences that demonstrate your technology's impact. Although more resource-intensive, these videos can be highly effective in capturing attention and enhancing engagement.

7. Social Media Teaser Videos

With the explosive growth of social media, creating short teaser videos for platforms like Instagram, TikTok, or Twitter can significantly extend your reach. These bite-sized videos should be eye-catching, quick to deliver value, and compel viewers to learn more about your offering.

Harnessing the power of video marketing can substantially boost your tech company's visibility, engagement, and customer conversion. Remember, quality trumps quantity

Curious about how you can create these videos with a trusted partner that will do all the creative and production work above without you having to do it all yourself?

Click on the button below and schedule a call with one of our video experts today!

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Boosting Conversions with Video Content: A Blueprint for Tech Companies

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In the fast-paced tech world, competition for customer attention is fierce. Video content, with its unique blend of visual and auditory storytelling, stands as a potent weapon in a marketer's arsenal. Let's delve into how tech companies can harness the power of video content to drive more conversions.

 
 

1. Start with a Strong Understanding of Your Target Audience

Before you even start creating content, you must understand who you're creating it for. What are their pain points? What type of content do they prefer? Which platforms do they frequent? These insights will shape your video content strategy, ensuring your videos resonate with your audience and motivate them to take action

2. Create Educational and Informative Content

Educational content is a great way to engage your audience while subtly promoting your products or services. For example, tutorial videos that showcase how to use your software or explainer videos that break down complex tech concepts can provide value while keeping your brand at the forefront of your audience's minds.

3. Leverage the Power of Social Proof

Social proof is a powerful psychological phenomenon where people look to the actions and opinions of others to guide their own behavior. Testimonial videos, case study videos, and user-generated content can all serve as social proof, reassuring prospective customers of your tech solution's value and effectiveness.

4. Implement a Strong Call-to-Action (CTA)

Every video you create should guide viewers towards a desired action, whether that's signing up for a trial, downloading a whitepaper, or making a purchase. Your CTA should be clear, concise, and persuasive, encouraging viewers to take the next step in their customer journey.

5. Optimize Your Videos for Search

Just like written content, your videos need to be optimized for search to reach a wider audience. This includes having a keyword-optimized title and description, providing a transcript, and tagging your video with relevant keywords. Not only does this make your video more discoverable, but it also improves accessibility for users with disabilities.

6. Use Video in Your Email Marketing

Did you know that including the word "video" in an email subject line can boost open rates? Combining video with your email marketing efforts can lead to increased engagement and ultimately, more conversions. Try embedding explainer videos, product demos, or customer testimonials in your emails to provide more value to your subscribers.

7. Retarget with Video Ads

Retargeting is a powerful strategy that allows you to re-engage people who have previously interacted with your brand. Using video in your retargeting ads can capture attention and remind viewers of the value your tech solution offers, nudging them towards conversion.

8. Make Your Videos Mobile-Friendly

With the majority of video content being consumed on mobile devices, it's essential that your videos are mobile-friendly. This means ensuring they're easy to view on smaller screens and don't use too much data, as well as optimizing them for vertical viewing if they'll be shared on platforms like Instagram or TikTok.

9. Measure, Analyze, Improve

Finally, it's vital to continuously measure your video content's performance and analyze the data to inform your strategy. Look at metrics like view count, watch time, engagement rate, click-through rate, and conversions to understand what's working and what can be improved.

With an effective video content strategy, tech companies can boost their conversions significantly. By understanding your audience, creating educational content, leveraging social proof, implementing strong CTAs, optimizing for search, using video in email marketing, retargeting with video ads, making your videos mobile-friendly, and consistently analyzing and improving, you can drive your audience to take action. Start leveraging video content today to turn your prospects into customers, and customers

Curious about how you can better conversions with a trusted partner that will do all the creative and strategic work above without you having to do it all yourself?

Click on the button below and schedule a call with one of our video experts today!

Tabasco Behind The Scenes

You may come across many videos like this one, but have you ever thought about what goes into creating one? How do they time everything so perfectly? How did they create that fire?

As you can see, the fire isn’t just an illusion added in post-production. Everything they used is real and filmed live. If you’re creative and willing to learn, all you need is a plan and the right tools, and you’ll be creating beautifully finished videos too.

Do you want to attract more potential customers by making your own videos just like this one? We can teach you how!

iPhone Behind The Scenes

Do you think you need complicated videos to make a mark in the video marketing world? Is this something that may be holding you back from getting started with your video marketing campaign?

Check out this video. It looks great and it wasn’t too complicated to create. In fact, all it takes to make a great video sometimes is great lighting.

This whole video is relying on lighting tubes to make the product look great. Other than lighting, they used a couple of neat tricks to get a sleek, eye-catching finished product.

Are you ready to learn what it takes to make a video just like this one? We can teach you!

The Dry Cocktail Behind The Scenes

You don’t necessarily need fancy robots and advanced programmable cameras to create a fantastic eye-catching video!

In the video below, the camera stays put, and the videographer creates the movement. He also moves the lighting around for perfect bright images. He uses creative ideas using string for seamless motions like popping off the bottle cap and opening the cocktail packet. This is a simple setup resulting in a great video. Of course, it’s important to have a strong plan in place to make sure everything works smoothly.

Creating something like this can be a lot of fun! Start upgrading your videos today. We’ll teach you how!

Shoot Product Videos Remotely With These 8 Tips | Working With Remote Video Creators To Shoot Products

Are you using a remote team to create your videos? Working with a remote team opens you up to the potential of working with creative people from all over the world. So, how do you manage it and how do you get the work done?

In this week’s YouTube video, I go over 8 tips for creating videos while working with a remote team. For example, you need to make sure they understand your vision and have enough of your product to create the video. You may even want to be a part of the process through a video chat platform.

Check out this week’s YouTube video below so that you can be prepared for your next video shoot!

Adidas Originals Behind The Scenes

Did you know a single camera could do all the things you see in this video?

Technology is moving forward quickly and with it the ability for a single camera to capture all of these different angles and speeds while delivering bright, colorful, flawless images. Video marketing is rapidly becoming one of the most effective marketing trends out there.

Creating videos like this one are a great way to interact with and engage your audience. Invest in video marketing and you will see your business grow in no time.

Do you want to create videos like this one for your business? We can help you learn how!

Meanwhile, check out the awesome behind the scenes clip of CineMotion for Adidas Originals below!

"Should I Invest In Video Marketing"

Have you considered investing in video marketing as a way of helping your business grow? If so, you’re on the right track.

Video marketing is quickly becoming the best way to communicate with and engage audiences. Anyone can create a video. Almost all of us carry a video camera around in our pockets. Shooting on a smartphone may not be the best way to create your videos. The better the quality of the video, the more people will respond to it.

Check out this week’s featured article to find out whether your business should invest in video marketing and how it could help you reach your marketing goals.

Read more here: Ask Vikki: Should I invest in video marketing?

L'Oréal Paris Behind The Scenes

Have you ever used a high-speed camera to obtain shots like these for your videos? Check out the incredible shots this camera is able to capture.

The final video appears to be in slow motion, but the behind-the-scenes view reveals that speed is actually the secret behind these shots. The green screen helps capture perfect shots that can be edited together after. The final result is incredibly creative and beautiful.

Videos like this one help convert viewers to buyers. Do you want to start creating attractive videos like this one for your business? We can help you learn how!

Check out the behind the scenes clip of Cine Motion for L'Oréal Paris below!

Top 3 Video Trends For Brands in 2021

Have you been keeping up with popular video trends? There are multiple tricks you can use to make your videos more attractive to potential viewers.

In this week’s YouTube video, I go over the top three video editing trends of 2021. Have you noticed the use of captions is showing up in more and more videos? They are a great way to allow everyone to enjoy the video even if they cannot listen to it.

Watch the video below to learn more about captions and the two other top tricks to keep your viewers coming back every time!

The Only Shots You Need For Video Content 2021

Do you know how to make videos?

If you need to make a video quickly and have no idea where to get started, check out this week’s YouTube video. In just under two and a half minutes, you will learn how to make your own quality video fast.

Did you know there are three main types of shots you can use in all of your videos? We go over the best shots to focus on if you’re short on time. You’ll also learn when to use each type of shot and all the things you can do with them.

Check out the video to get started!

Guerlain Paris Behind The Scenes

Have you ever wondered what it takes to shoot a video like this one? Does the bottle really explode?

According to the description, it does. It’s a high-speed shot that took a lot of skill and precision to master. The outcome? A beautifully shot video.

Even with all of the technology we have today, it can seem overwhelming to make a video like this one. It doesn’t have to be. You don’t need the most expensive tools either. With the right strategy and a little direction, you can be creating videos just like this one in no time!

Are you ready to learn how to shoot your own explosively creative videos? We can teach you!

Check out the behind the scenes clip below!

Dior Behind The Scenes

What stands out to you when you watch this video? There are so many creative and unique aspects to it. How do they make that hat spin? How did they select the colors? How do they add the effects? Every detail was precisely determined before the video was shot.

Looking at the behind-the-scenes video, you can see that a lot is happening to make everything come together. Every hat spin was done manually as the model stood as still as possible.

Do you want to learn how to make incredible videos like this one for your brand? We can teach you!

Check out this cool behind the scenes video by Cinemotion!

Tavour Behind The Scenes

Did you know that videos are people’s favorite way to consume content? This means that video marketing should be an important part of your marketing strategy. Doesn’t this video perfectly showcase the beer they are advertising? It may seem overwhelmingly complex to create something like this.

As you can see from the behind-the-scenes footage, a lot of thought and planning goes into it. That doesn’t mean you can’t do it too. We can show you how to make your own custom videos that will help you market your own products as effectively as the ones you see here!

Check out the awesome clip by Austen Paul below!

The Future Of Video Marketing

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Did you know that videos are the current favorite way of consuming content? So, how do you make sure you get the most out of each video?

Data will help you determine the best ways to reach your audience through your videos. It’s important to make sure each video is specially curated for each platform. There’s also the difference between pre-filmed videos and livestreams. They predict that livestreaming is also an important tool for connecting with your audience and will keep growing.

Read this week’s featured article to learn all about it understand in more detail video marketing and the data behind the videos will help you successfully speak to your audience.

Read here: 11 Expert Predictions On The Future Of Video Marketing

Austen Paul's 2021 Show Reel

Have you ever wondered how these kinds of videos are made?

There are tons of lighting and camera techniques that can help you achieve an eye-catching, beautiful video to promote your product. You can see from this compilation that every step of the process is planned.

Did you notice that each product is shown differently? The coin appears to be falling then the next product appears to be swooping into the frame. Each one is deliberately executed to show off that specific product in the best way possible.

Do you want your videos to look like one of the ones showcased here? Let us teach you how!

Check out Austen Paul's show reel below!

How To Shoot A Cooking Video

Does your business shoot cooking videos?

A lot of people cook, and cooking videos can be a great way to learn how to make new dishes and learn new techniques. They are informative and entertaining for everyone and a great way of reaching your target audience. In this week’s YouTube video, we go over a simple DIY camera and lighting setup to help you create high-quality cooking videos without breaking the bank. It takes a little more than a single camera and a kitchen to create visually appealing and engaging cooking videos.

Check out the video to find out the simple things you can do to make your cooking videos really stand out.

Saint Cloud Bourbon behind The Scenes

From the first droplet to the last slow zoom out that ends with the brand logo appearing on the screen; the audience’s attention is captured right away. Every tiny detail of this video was strategically planned to give the flawless and seamless end result. The goal? Making mouths water and effortlessly showcasing this extravagant whisky brand. The behind-the-scenes view of what Austen Paul did for Saint Cloud Bourbon shows all of the work and timing that goes into creating each shot.

Videos like this one are part of a video brand strategy that help businesses grow. Do you want to learn how to do this for your business? You can and we’re here to help!

How To Optimize Video Content 2021

What is an optimized video and why is it important?

Optimizing your video content is an important part of your video strategy. If you don’t have a strategy, start by building one around video content that is specifically targeted to your audience. Optimizing videos means adding SEO techniques like keywords and targeted hashtags to attract your audience. That is just one step in video optimization.

Watch this week’s YouTube video to find out how to fully optimize your video content by learning how to speak to your audience which will help you build up your brand.