Marketing

Here's Why Video Marketing Should Be Your Go-To Strategy

Is creating videos your main marketing strategy yet? Why not?

Industry leaders are predicting that video marketing will become the primary format in marketing in the coming years. So, what’s holding you back from getting started?

You can start creating a successful video marketing strategy in as few as three important steps: capturing an emotion, creating eye-catching videos, and making entertaining video content.

According to this week’s featured article, entertaining video content is far more successful at engaging today’s audiences than traditional promotional marketing.

Head over to the full article to learn how to get started! Read more here: WHY VIDEO MUST BE YOUR GO-TO MARKETING STRATEGY

Aim to have fans, not customers

How do you nourish your creativity? Do you think it’s important to build up your creativity or do you just let it flow when you need it?

Colt Briner, marketing coach keynote, speaker, and founder of Scrappy AF Solutions is on the podcast telling us how important it is to consistently nourish your creative capabilities.

Creativity isn’t just important for creating products or marketing campaigns but should be used for operating your whole business.

Listen in to episode 85 to learn how you can operate and manage your business using creativity and how to keep building it up so that your business will continue to grow!

Listen here: 4 Step Creative Process, Selling Revenue Vs Commodities, And How Creativity Exists in Management

Don't Be Afraid To Ask For Advice

What do you do when you encounter an obstacle in your business? Do you ask for advice from someone with more experience?

Alison P. Sauter, the Principal and Creative Director at Shelf Studio is on the podcast this week reminding us that, not only is it ok to ask for advice when you need it, but that we shouldn’t be afraid to do so.

Others have been in the business longer. Sometimes even our own clients have more experience with certain things than we do.

Do not be afraid to ask them for advice and don’t forget to listen to the podcast for more great advice for managing your business!

Listen here: Selling The Brand Vs The Product, Elements of a Successful Packaging Design, And The Importance of Mentors

Selling The Brand Vs The Product, Elements of a Successful Packaging Design, And The Importance of Mentors

When you market your products do you focus on selling that product or selling your brand?

Marketing a single product can only go so far. If you develop a strategy to market your brand, customers will keep coming back for you, not just for a specific product.

Alison P. Sauter, the Principal and Creative Director at Shelf Studio is on the podcast this week to talk to us about the importance of storytelling and branding. She also talks about the importance of package design, and how art can serve as therapy.

Listen to episode 83 on Apple Podcasts and Spotify to learn a wealth of great advice from Alison for growing your brand!

Listen here: Selling The Brand Vs The Product, Elements of a Successful Packaging Design, And The Importance of Mentors

Email Marketing Is The OG!

Do you use email marketing to reach your customers?

Email marketing gives you the opportunity to be in direct contact with your customers. They will receive your email on whatever their preferred device is at any time of the day. It’s the original form of marketing and still an important marketing trend for selling your product.

Listen to this week’s podcast to learn from the co-founders of Umai Marketing, Karin Samelson and Alison Smith, and find out what other forms of marketing you should be using to propel your sales and grow your business.

The episode is available here: Organic, Paid, and Email Marketing, Separating Business and Personal Life in The Marketing Field, and How Creativity is More Than Just Art

Organic, Paid, and Email Marketing, Separating Business and Personal Life in The Marketing Field, and How Creativity is More Than Just Art

Are you a consumer packaged goods (CPG) brand? If so, how do you market your products? Do you use one marketing technique or multiple?

Karin Samelson and Alison Smith, co-founders of Umai Marketing, are on this week’s podcast talking about the importance of being on top of marketing trends and using organic marketing, paid social, and email marketing for growing a CPG brand. Umai Marketing specializes in marketing for CPG brands. They say it takes focus, setting time aside for creativity, and finding inspiration in successful marketing trends.

Listen in to episode 82 on Apple Podcasts and Spotify to learn how you can build your CPG brand’s audience and help your business grow.

The episode is available here: Organic, Paid, and Email Marketing, Separating Business and Personal Life in The Marketing Field, and How Creativity is More Than Just Art

A Brand Is Much More Than Marketing or Advertising

How do you stay on track with your campaign once you’ve defined it? Award-winning creative director Mark Gallo is on the podcast to talk about creating a branding campaign and what to do once it’s created.

How do you stay on track during the implementation stage? According to Mark, to create a successful campaign, branding can’t just be present in your marketing. It has to permeate every step of the customer relationship from advertising to the post-purchase experience.

“The importance of living and breathing your brand all the way through authentically is probably the most important thing to do.”

Listen in to episode 79 on Spotify for Mark’s tips on how to bring your brand to life.

The podcast is available here: What a Brand Actually Means, The Importance of a Creative Brief, and Surrounding Yourself With The Right People For Growth

The Future Of Video Marketing

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Did you know that videos are the current favorite way of consuming content? So, how do you make sure you get the most out of each video?

Data will help you determine the best ways to reach your audience through your videos. It’s important to make sure each video is specially curated for each platform. There’s also the difference between pre-filmed videos and livestreams. They predict that livestreaming is also an important tool for connecting with your audience and will keep growing.

Read this week’s featured article to learn all about it understand in more detail video marketing and the data behind the videos will help you successfully speak to your audience.

Read here: 11 Expert Predictions On The Future Of Video Marketing

Creatives Often Need A Push


"I think, like sometimes, creatives do better when they are empowered but also pushed."

This quote is from our podcast with Gerald Schoenhoff. He is an award-winning creative director who is the Chief Creative Officer of Crew Food & Beverage Marketing Partners - a strategic marketing and creative agency specializing in food, beverage, and agriculture.

Here we talk about building a career around creativity and the secrets to effectively managing creative people. He explains how he provides the right amount of space mixed with encouragement to help them achieve their best work.

Listen to the full episode 75 on Spotify here: How To Lead Creatives, Fundamentals of Branding, What Makes A Successful Food & Beverage Brand

Maximize Marketing Reach and Impact

Is your marketing strategy falling flat? Do you find you aren’t reaching the right audience or that your posts aren’t having an impact?

Creating content is time consuming and it’s important to make sure that all the time and energy you put into it is helping your business. In this week’s featured article, 5 key strategies that will help boost your institutions marketing strategy for improved reach and impact are discussed. Go over defining your brand’s identity, market research, tools, tactics and more. Read it to make sure you are maximizing your brands marketing potential.

The full article is here: 5 Key Strategies to Maximize Your Institution’s Marketing Reach & Impact

What You Need To Know About Influencer Marketing

Why do you think influencer marketing has become so popular? Maybe you’re thinking that it’s because influencers are a cost-effective way of reaching audiences. Yes, it can save you money, but there are many other reasons as well. Do you know how to speak to your audience? An influencer with a following already knows how to reach their audience. They are already experts at it. They are also already experts at using each individual platform. In this week’s featured article, we go over these examples and 10 other ways that influencer marketing will benefit your brand.

Read the full article here: 12 Benefits of Influencer Marketing that Every Brand Should Know [Infographic]

Digital Marketing's Three Major Forms

 

Do you use digital marketing practices to reach your audience? Are you using the right type of digital marketing? This kind of marketing is a great tool in helping your business grow and there are three different types of digital marketing that you could be using.

Read the full article here: 3 MAJOR FORMS OF DIGITAL MARKETING EXPLAINED

 

Creatives Need To Get Out Of Isolation

“Action is the antidote to despair” a quote by Joan Baez, helps remind our podcast guest Albert Baez how to promote creativity.

Albert is the co-founder and President of Blended Sense, a media technology company in Austin, TX. They match the right creatives with small businesses to produce digital content to help them grow their companies.

You need to go out and experience the world in order to be inspired by it. Creativity doesn’t just come to you if you will it to, it’s something that needs to be nourished by the world around you. Listen in to find out how your experiences can inspire your creativity. Maybe you’ll find the piece you’ve been missing to propel your brand forward.

Find episode 71 on Spotify: Baseball Player to Sales Expert, Using Data And Tech To Find Creative Work, How Isolation Can Kill Creativity

Video Marketing Is A Good Investment

Have you found your engagement has slowed down lately? Or maybe it’s not growing as fast as you planned. You may have already heard that video content is the future. With TikTok’s popularity and now Instagram moving towards video content, it’s becoming more and more obvious that videos are the way most people want to consume content and information.

Invest in videos if you see your conversion rate drop. If you sell products, include videos highlighting what you sell. Customers, according to research, are more likely to purchase when they see one.

Invest in videos if you want to increase your brand loyalty. Create ones that are heartbreaking, educational, or even funny. Create ones that engage your customers' emotions, ones that will leave positive impacts on them.

Invest in videos if you don't see your brand on the first page of Google after two or three keyword searches. People love videos so they are a good way to improve SEO!

Invest in videos if onboarding is a challenge for your business. They can be effective in training and motivating your employees.

Invest in videos if people do not understand your products. Videos are the best engaging way to introduce and educate people about what you sell. Create how-to videos or demonstration videos if you must.

Lastly, invest in videos if you want to increase social interaction. Since people spend most of their time on social media, why not post videos that would stand out enough to stop them from scrolling?

You may have already heard that video content is the future. With TikTok’s popularity and now Instagram moving towards video content, it’s becoming more and more obvious that videos are the way most people want to consume content and information.

Credit: Convince&Convert 6 UNDENIABLE SIGNS YOU NEED TO INVEST IN VIDEO

Brand Advertising Made Effective Using Animated Characters

What first comes into your mind when you hear brands like M&M's, Kool-Aid, and Pillsbury? What do these brands have in common? These are just among popular brands that have hopped on using iconic characters to boost their businesses.

Brands spend lots of time and effort coming up with ideas to create their characters. Some represent their values, some target to appeal to their demographics, and some are both.

Using animated characters provides benefits to brands. Since these are intellectual properties, brands can save up on expenses in their campaigns. They could use these characters in promotions and not worry about fees for celebrity endorsers and the like. Another is memorability. When consumers see these, they immediately know the brand and the products. Successful animated characters are even imprinted in merchandise, replicated as toys, and used for entertainment.

With the development of software and culture, animated characters have evolved over the years, but most have remained very iconic and nostalgic. It is crucial to carefully design your characters, making sure that it is not only visually appealing, but it also is something that your target audience would be able to relate and connect.

Credit: DigitalArts Why Animated Characters in Brand Advertising Are Grrrreat

The Best Apps for Video Editing

Curious about what software should you use in editing your videos? We have the answers for you! Choose a software that is suitable for your device and one that you would find easy to use. In this clip from our video content course, we teach you the best apps for video editing, giving you pros and cons for you to better decide.

Baseball Player to Sales Expert, Using Data And Tech To Find Creative Work, How Isolation Can Kill Creativity

Our next podcast guest is Albert Baez. He is the co-founder and President of Blended Sense, a media technology company in Austin, TX. They match the right creatives with small businesses to produce digital content to help them grow their companies.

Join us discuss his journey as a baseball player to becoming a B2B tech sales expert helping him build his business. We'll talk about how Blended Sense uses data to match the correct creative with the proper company to create a safe work environment that produces effective content. We also chat about why content is important for all parts of the business from marketing to sales to internal training, and why creatives need to get out of isolation and interact with other creatives to expand their opportunities and stay passionate.

You can now listen to the full episode here: Baseball Player to Sales Expert, Using Data And Tech To Find Creative Work, How Isolation Can Kill Creativity

How using cartoon characters are bound to boost your marketing strategy

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How would you like to create content that is understandable and engaging to your target audience? Adding cartoon characters as part of your post can be a viable tool to boost your marketing strategy. Boost your brand recognition, customer connection, and creative freedom when you use characters as part of your brand. Here’s why using cartoon characters is an excellent option to increase the engagement of your social media posts.

The content you post on the blog, email newsletter, or social media is for sharing information or news with your target audience. Your content has to be attention-grabbing for your viewers to read, view, or interact with your content. If you need more customers to interact with your content, using cartoon characters will help make your content more engaging and entertaining. A cartoon character is a useful marketing tool that will grab your audience’s attention first; they will continue reading your piece since it’s related to their pain points. According to research done by 3M Corporation, the brain processes visual media 60,000 times faster than text. Cartoon characters are helpful in this regard because they can keep viewers entertained as they view the content.

Content characters are a beneficial engagement tool in your marketing strategy because your target audience will have someone to relate to, connect with, and introduce your topics in a less complicated, visually stimulating way. Also, depending on your topic cartoon characters can address sensitive topics without it disturbing any viewers. A character made to represent your brand solely will help increase your brand recognition and help share your brand values because viewers will be able to point out your brand and products from the character and understand your values better. Feel free to place your characters in your ads, videos, and presentations. The more you include your character in your posts, the more of a positive impression and association it will have on your audience and further stand out from the competition.

Credit: UpCounsel Using Cartoon Characters for Business: What You Need to Know

Career-changing 360 Review, Benefits Of A Focus Group, And The Importance Of Surrounding Yourself With The Right People

Our next podcast guest understands the value of receiving valuable information from others to better oneself and business. Patrick Nycz is the founding president of New Point Marketing, a CPG food & beverage marketing and advertising agency based in Lafayette, Indiana.

Follow along in this episode as we talk about how a 360 review in his early career forced him to become a better leader and marketer and the importance of surrounding yourself with people who can mentor and assist you in growing your brand. We also discuss why you should invite loyal customers to a focus group for needed insight into what consumers want to buy to increase future sales.

Find episode 68 on Apple Podcasts Career-changing 360 Review, Benefits Of A Focus Group, And The Importance Of Surrounding Yourself With The Right People