"I think, like sometimes, creatives do better when they are empowered but also pushed."
This quote is from our podcast with Gerald Schoenhoff. He is an award-winning creative director who is the Chief Creative Officer of Crew Food & Beverage Marketing Partners - a strategic marketing and creative agency specializing in food, beverage, and agriculture.
Here we talk about building a career around creativity and the secrets to effectively managing creative people. He explains how he provides the right amount of space mixed with encouragement to help them achieve their best work.
Listen to the full episode 75 on Spotify here: How To Lead Creatives, Fundamentals of Branding, What Makes A Successful Food & Beverage Brand
Creatives Often Need A Push