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The Evolution of CPG, Why Marketing is Building a Community, and Balancing Business and Creativity

What are your best practices for marketing your business online? How do you build your brand and connect with your community?

These are important questions in creating a successful business. As a creative, you may find yourself having trouble with structuring and creating boundaries that will help your business grow.

Kelsey Lawrence, a self-taught photographer and CEO of Nine Supply, a female-founded and owned team of creative strategists in Austin, Texas, is on this week’s podcast to remind us of how structure will help provide balance.

Listen in to learn how to create boundaries that will allow you to be creative while growing your business!

Listen to Episode 91 of our podcast here: The Evolution of CPG, Why Marketing is Building a Community, and Balancing Business and Creativity

Boldness Is A Superpower

What do you think makes for a successful and happy life?

According to speaker, author, and business coach Fred Joyal, a happy and fulfilling life requires boldness. “Boldness is a superpower.”

Are you afraid to take risks or fail? It’s those risks that are going to help you achieve your dreams. If you can learn to accept failure and keep moving forward, you will become successful.

Listen in to the podcast for a wonderful pep talk from Fred and find out how your confidence is the key to your success not only in business but in your life as well. Just click play!

Listen to the full podcast on Spotify here: Feedback Loops for Successful Campaigns, Creating Without Limits, and How Boldness is a Superpower

Acting While Afraid, Importance of Reputation Marketing, and Creating Wealth on a Consistent Basis

Do you feel like there is something holding you back from starting your own successful business? Are you afraid to start?

Tim Redmond, a successful entrepreneur, speaker, coach, and CEO of Redmond Growth Consulting, is on this week’s podcast to teach us about how important it is to not let fear get in the way of your goals.

Tim overcame a speech impediment which helped bring him the success he has today. Acting while afraid can help you achieve great success!

Tune in to learn about Tim’s journey and all about how you can become successful even if you’re afraid.

Listen to the full podcast episode on Spotify here: Acting While Afraid, Importance of Reputation Marketing, and Creating Wealth on a Consistent Basis

Keep Your Attention Focused On Your Intention

How do you get to where you want to go in life? How do you determine the direction of your business? It may not seem like it, but sometimes navigating your life can be as simple as putting directions into a GPS.

Heath Creech, a transmedia entrepreneur, and founder of the African American Leadership Institute (AALI) is on this week’s podcast discussing the importance of focusing on your direction: “Keep your attention focused on your intention”.

But how do you do that? Tune in to the podcast to hear about this and even more from Heath including how to deal with rejection and how to build an organization!

Listen to episode 88 here: How AALI Enhances The Black Experience , Design And Marketing in Building Brands, And The 3 Stages of Business & Creativity

Feedback Loops for Successful Campaigns, Creating Without Limits, and How Boldness is a Superpower

How do you get feedback from your customers and from your employees?

Social media provides lots of opportunities for receiving feedback, but it doesn’t necessarily come from your own customers. Sometimes older techniques work just as well and maybe even better.

Listen in to this podcast where speaker, author, and business coach Fred Joyal talks about how a call center helped him create successful campaigns. He also goes over his process of working with creatives by providing an open forum for them to pitch their ideas.

The benefits? Unlimited creativity and innovative results! Learn all about this and tons of other great information from Fred. Just click play!

Listen to the full podcast on Spotify here: Feedback Loops for Successful Campaigns, Creating Without Limits, and How Boldness is a Superpower

Choose When To Give An Economic Pitch

Did you know that luck and timing are an important aspect of success?

Choosing to act at the right time can make or break a campaign. Harrison Roberts, Executive Producer at Riotmaker.TV, is on our podcast spilling the secrets to his success.

Not only does he tell us about his own progress in his career building a successful commercial production company, but we also discuss big topics like the importance of creators pursuing multiple income streams in order to stay valuable in the market, how to pitch to brands, and more!

Listen to episode 87 here: Building a Successful Production Company, Increasing Marketplace Value Through Expanding Your Skillset, And The Art Of Pitching to Brands

How AALI Enhances The Black Experience , Design And Marketing in Building Brands, And The 3 Stages of Business & Creativity

Have you ever thought about your content and the Black experience? That’s what this podcast is all about.

Heath Creech, a transmedia entrepreneur, and founder of the African American Leadership Institute (AALI) is here to talk to us about AALI and why it’s so important to promote leaders who will enhance the Black experience.

Not only that, but Heath also gives us a glimpse into building an organization, dealing with rejection, how important creativity is, how visualizing your goals will help you reach them, and much more.

This podcast is not one to be missed! Be sure to listen in!

Listen here: How AALI Enhances The Black Experience , Design And Marketing in Building Brands, And The 3 Stages of Business & Creativity

Building a Successful Production Company, Increasing Marketplace Value Through Expanding Your Skillset, And The Art Of Pitching to Brands

As a business owner, do you know the best time to give an economic pitch? Do you know the best person to talk to is giving an economic pitch? It may not be the person you are working with.

According to Harrison Roberts, Executive Producer at Riotmaker.TV, choosing the right timing is crucial for a successful pitch. If you’re choosing the wrong time or talking to the wrong person, the pitch may not mean anything to them.

Listen in to episode 87 of our podcast to learn more from Harrison Roberts so that you can save yourself time avoid making these kinds of mistakes.

Listen here: Building a Successful Production Company, Increasing Marketplace Value Through Expanding Your Skillset, And The Art Of Pitching to Brands

Aim to have fans, not customers

How do you nourish your creativity? Do you think it’s important to build up your creativity or do you just let it flow when you need it?

Colt Briner, marketing coach keynote, speaker, and founder of Scrappy AF Solutions is on the podcast telling us how important it is to consistently nourish your creative capabilities.

Creativity isn’t just important for creating products or marketing campaigns but should be used for operating your whole business.

Listen in to episode 85 to learn how you can operate and manage your business using creativity and how to keep building it up so that your business will continue to grow!

Listen here: 4 Step Creative Process, Selling Revenue Vs Commodities, And How Creativity Exists in Management

Evolution of The Creator Economy, The Concept of Customer Development, And How Clash App Helps Content Creators

Are you a budding creator or influencer looking for ways to grow and develop your business? The opportunities are out there but how do you find them and how do you monetize them?

On this week’s podcast, P. J. Leimgruber, a professor of Technologies for Interactive Marketing at USC, influencer marketing master, and co-founder of the creator-centric, short-form video app, Clash, talks to us about his app and how it helps creators and influencers monetize their content.

Not only that, but he also shares with us his tips on growing by surrounding himself with ambitious and creative people. Listen to episode 86 on Apple Podcasts and Spotify to learn more. Don’t miss this one!

Listen here: Evolution of The Creator Economy, The Concept of Customer Development, And How Clash App Helps Content Creators

Content Creation For Local Businesses, Content Creators Vs Not-Content-Creators, The First 3 Seconds in a Video

Did you know that there are companies that can help you create professional videos for your business? Videos are the best way to communicate with your customers, so what’s preventing you from starting to create videos for marketing your business?

On this week’s podcast, Nathan Labenz, CEO of Waymark, talks to us about creating video content without the pressure of having to be creative. Waymark helps businesses create their own video content. We discuss how to capture your audience’s attention within the first 3 seconds.

Listen in to learn some best practices of video marketing and how some companies, like Waymark, are there to help you!

Listen here: Content Creation For Local Businesses, Content Creators Vs Not-Content-Creators, The First 3 Seconds in a Video

Don't Be Afraid To Ask For Advice

What do you do when you encounter an obstacle in your business? Do you ask for advice from someone with more experience?

Alison P. Sauter, the Principal and Creative Director at Shelf Studio is on the podcast this week reminding us that, not only is it ok to ask for advice when you need it, but that we shouldn’t be afraid to do so.

Others have been in the business longer. Sometimes even our own clients have more experience with certain things than we do.

Do not be afraid to ask them for advice and don’t forget to listen to the podcast for more great advice for managing your business!

Listen here: Selling The Brand Vs The Product, Elements of a Successful Packaging Design, And The Importance of Mentors

Selling The Brand Vs The Product, Elements of a Successful Packaging Design, And The Importance of Mentors

When you market your products do you focus on selling that product or selling your brand?

Marketing a single product can only go so far. If you develop a strategy to market your brand, customers will keep coming back for you, not just for a specific product.

Alison P. Sauter, the Principal and Creative Director at Shelf Studio is on the podcast this week to talk to us about the importance of storytelling and branding. She also talks about the importance of package design, and how art can serve as therapy.

Listen to episode 83 on Apple Podcasts and Spotify to learn a wealth of great advice from Alison for growing your brand!

Listen here: Selling The Brand Vs The Product, Elements of a Successful Packaging Design, And The Importance of Mentors

Email Marketing Is The OG!

Do you use email marketing to reach your customers?

Email marketing gives you the opportunity to be in direct contact with your customers. They will receive your email on whatever their preferred device is at any time of the day. It’s the original form of marketing and still an important marketing trend for selling your product.

Listen to this week’s podcast to learn from the co-founders of Umai Marketing, Karin Samelson and Alison Smith, and find out what other forms of marketing you should be using to propel your sales and grow your business.

The episode is available here: Organic, Paid, and Email Marketing, Separating Business and Personal Life in The Marketing Field, and How Creativity is More Than Just Art

Organic, Paid, and Email Marketing, Separating Business and Personal Life in The Marketing Field, and How Creativity is More Than Just Art

Are you a consumer packaged goods (CPG) brand? If so, how do you market your products? Do you use one marketing technique or multiple?

Karin Samelson and Alison Smith, co-founders of Umai Marketing, are on this week’s podcast talking about the importance of being on top of marketing trends and using organic marketing, paid social, and email marketing for growing a CPG brand. Umai Marketing specializes in marketing for CPG brands. They say it takes focus, setting time aside for creativity, and finding inspiration in successful marketing trends.

Listen in to episode 82 on Apple Podcasts and Spotify to learn how you can build your CPG brand’s audience and help your business grow.

The episode is available here: Organic, Paid, and Email Marketing, Separating Business and Personal Life in The Marketing Field, and How Creativity is More Than Just Art

Work Smarter Not Harder Is A Deceitful Lie

Have you ever heard the phrase “work smarter not harder”? Many people have and they try to live by it.

According to Jarrod Haning, owner of Mindset Performance, this concept is a deceitful lie. The reason is that our brains can’t come up with things they don’t already know.

So how are you supposed to work smarter without the information? If you knew what to do, you’d be doing it already, wouldn’t you?

Listen in to this week’s podcast for more on Jarrod’s theory and how this could be what’s limiting or slowing down your business’s growth.

Listen here: Freelancer to Business Owner in 3 Steps, Getting Out of Negative Patterns, And Elevating Your Mind With Mindset Pushups

Freelancer to Business Owner in 3 Steps, Getting Out of Negative Patterns, And Elevating Your Mind With Mindset Pushups

Are you new to the freelancing scene? Did you come from the corporate world and now you’re diving into your own freelancing journey? It can be hard to leave behind the employee mindset and let yourself explore the great possibilities that freelancing can bring. Suddenly you need to set your own prices and manage yourself.

On this week’s podcast, classically trained musician and award-winning speaker, Jarrod Haning, talks about how to break out of this mindset and step into your full potential as a creative. Listen in to episode 81 on Apple Podcasts and Spotify to find out how to train your mind to solve problems and become successful.

Listen here: Freelancer to Business Owner in 3 Steps, Getting Out of Negative Patterns, And Elevating Your Mind With Mindset Pushups

Do It To Learn It

Do you know the best way to stay on top of the latest content marketing techniques? Sometimes it can seem overwhelming to try and be an expert at everything in order to get ahead. Especially in an industry that’s constantly evolving.

According to Brennen Bliss, Founder and CEO of PixelCutLabs, the best way to learn how to do things in this industry is by doing it. Practicing the craft in real-time is the best way to learn how to do it well and find out what works for your business.

Listen in to this week’s podcast to hear more about Brennen’s real-world experience and how it led to success.

Listen here: Building a Powerful Brand With SEO, Best Way to Scale a Business, And The Importance of Coaching & Mentorship

Building a Powerful Brand With SEO, Best Way to Scale a Business, And The Importance of Coaching & Mentorship

Have you ever felt left out? How did you handle it?

Brennen Bliss, the founder and CEO of PixelCutLabs, is on the podcast this week telling us how creative projects helped him deal with the feeling back in school. Here we talked about tips on building brands with a limited budget and maximizing the use of content to cater to your audience's questions. We also talked about how he finds coaching and mentorship important in building a business and how finding a niche is the best way to scale.

Listen in to episode 80 on Apple Podcasts and Spotify for all these and more!

Listen here: Building a Powerful Brand With SEO, Best Way to Scale a Business, And The Importance of Coaching & Mentorship

What a Brand Actually Means, The Importance of a Creative Brief, and Surrounding Yourself With The Right People For Growth

How do you keep your branding on track? Sometimes coming up with ideas is the easy part. Implementing your branding campaign and staying on track with it can be a challenge.

This week Mark Gallo is with us on the podcast to talk about his process for creating smooth branding campaigns, creative briefs and the importance of problem-solving. Mark Gallo has over 25 years of experience as a creative director. He’s behind some of the award-winning ideas that have helped global brands.

Listen in to episode 79 to learn his tips on how to run smooth and consistent branding campaigns. Here’s the full episode on Spotify: What a Brand Actually Means, The Importance of a Creative Brief, and Surrounding Yourself With The Right People For Growth