Branding

Aim to have fans, not customers

How do you nourish your creativity? Do you think it’s important to build up your creativity or do you just let it flow when you need it?

Colt Briner, marketing coach keynote, speaker, and founder of Scrappy AF Solutions is on the podcast telling us how important it is to consistently nourish your creative capabilities.

Creativity isn’t just important for creating products or marketing campaigns but should be used for operating your whole business.

Listen in to episode 85 to learn how you can operate and manage your business using creativity and how to keep building it up so that your business will continue to grow!

Listen here: 4 Step Creative Process, Selling Revenue Vs Commodities, And How Creativity Exists in Management

Don't Be Afraid To Ask For Advice

What do you do when you encounter an obstacle in your business? Do you ask for advice from someone with more experience?

Alison P. Sauter, the Principal and Creative Director at Shelf Studio is on the podcast this week reminding us that, not only is it ok to ask for advice when you need it, but that we shouldn’t be afraid to do so.

Others have been in the business longer. Sometimes even our own clients have more experience with certain things than we do.

Do not be afraid to ask them for advice and don’t forget to listen to the podcast for more great advice for managing your business!

Listen here: Selling The Brand Vs The Product, Elements of a Successful Packaging Design, And The Importance of Mentors

Align Your Video Marketing Content Strategy With Buyer Expectations

How do you stay on top of your customers’ expectations?

It’s one of the top challenges in marketing today. Customers want to be able to do their own research, communicate on their time, and for the experience to be as easy as possible. Video marketing has helped bridge a gap between being able to communicate with customers and for them to engage with brands on their own time.

So how do you make your videos appeal to your audience?

Check out this week’s featured article on how to make videos your customers will respond to using the 4 Es of video content: Education, Engagement, Emotion, and Empathy.

Read here: The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations

Selling The Brand Vs The Product, Elements of a Successful Packaging Design, And The Importance of Mentors

When you market your products do you focus on selling that product or selling your brand?

Marketing a single product can only go so far. If you develop a strategy to market your brand, customers will keep coming back for you, not just for a specific product.

Alison P. Sauter, the Principal and Creative Director at Shelf Studio is on the podcast this week to talk to us about the importance of storytelling and branding. She also talks about the importance of package design, and how art can serve as therapy.

Listen to episode 83 on Apple Podcasts and Spotify to learn a wealth of great advice from Alison for growing your brand!

Listen here: Selling The Brand Vs The Product, Elements of a Successful Packaging Design, And The Importance of Mentors

A Brand Is Much More Than Marketing or Advertising

How do you stay on track with your campaign once you’ve defined it? Award-winning creative director Mark Gallo is on the podcast to talk about creating a branding campaign and what to do once it’s created.

How do you stay on track during the implementation stage? According to Mark, to create a successful campaign, branding can’t just be present in your marketing. It has to permeate every step of the customer relationship from advertising to the post-purchase experience.

“The importance of living and breathing your brand all the way through authentically is probably the most important thing to do.”

Listen in to episode 79 on Spotify for Mark’s tips on how to bring your brand to life.

The podcast is available here: What a Brand Actually Means, The Importance of a Creative Brief, and Surrounding Yourself With The Right People For Growth

Maximize Marketing Reach and Impact

Is your marketing strategy falling flat? Do you find you aren’t reaching the right audience or that your posts aren’t having an impact?

Creating content is time consuming and it’s important to make sure that all the time and energy you put into it is helping your business. In this week’s featured article, 5 key strategies that will help boost your institutions marketing strategy for improved reach and impact are discussed. Go over defining your brand’s identity, market research, tools, tactics and more. Read it to make sure you are maximizing your brands marketing potential.

The full article is here: 5 Key Strategies to Maximize Your Institution’s Marketing Reach & Impact

How To Lead Creatives, Fundamentals of Branding, What Makes A Successful Food & Beverage Brand

Are you someone who manages creative people for a living? Or are you a creative person trying to find the right fit in a manager?

Creativity is such an important aspect of branding and business success. The people behind that creativity are just as important. Gerald Schoenhoff, an award-winning creative director and the Chief Creative Officer of Crew Food & Beverage Marketing Partners, is on the podcast talking to us about building a career around creativity and the secrets to effectively managing creative people. He explains how he provides the right amount of space and encouragement to help them achieve their best work.

Listen in to find out how he does it here: How To Lead Creatives, Fundamentals of Branding, What Makes A Successful Food & Beverage Brand

Building Your Brand Identity With An Animated Marketing Video

You’ve probably heard about how important it is to build your brand and reach your target audience. But how do you do this effectively?

Connecting with your audience is what will set you apart from other brands and keep people coming back for more. A great way to do this is through animated marketing videos.

Credit: Mention How to Build Your Brand Identity with an Animated Marketing Video

 

Video Marketing Is A Good Investment

Have you found your engagement has slowed down lately? Or maybe it’s not growing as fast as you planned. You may have already heard that video content is the future. With TikTok’s popularity and now Instagram moving towards video content, it’s becoming more and more obvious that videos are the way most people want to consume content and information.

Invest in videos if you see your conversion rate drop. If you sell products, include videos highlighting what you sell. Customers, according to research, are more likely to purchase when they see one.

Invest in videos if you want to increase your brand loyalty. Create ones that are heartbreaking, educational, or even funny. Create ones that engage your customers' emotions, ones that will leave positive impacts on them.

Invest in videos if you don't see your brand on the first page of Google after two or three keyword searches. People love videos so they are a good way to improve SEO!

Invest in videos if onboarding is a challenge for your business. They can be effective in training and motivating your employees.

Invest in videos if people do not understand your products. Videos are the best engaging way to introduce and educate people about what you sell. Create how-to videos or demonstration videos if you must.

Lastly, invest in videos if you want to increase social interaction. Since people spend most of their time on social media, why not post videos that would stand out enough to stop them from scrolling?

You may have already heard that video content is the future. With TikTok’s popularity and now Instagram moving towards video content, it’s becoming more and more obvious that videos are the way most people want to consume content and information.

Credit: Convince&Convert 6 UNDENIABLE SIGNS YOU NEED TO INVEST IN VIDEO

How To Create Video Ideas Easily 2021

Do you need ideas for your content?

As an online creator, you know first-hand how much work goes into finding ideas for your next posts. Some creators make it look easy. They post multiple times a day and their content is flawless. How do they do it? You probably already know consistent posting is key to growing online. If you’re stuck in a bit of a content rut or you just want to learn easy ways to generate more ideas, watch for my three easy tips to finding content ideas. Your creativity will be flowing again before you know it!

Brand Advertising Made Effective Using Animated Characters

What first comes into your mind when you hear brands like M&M's, Kool-Aid, and Pillsbury? What do these brands have in common? These are just among popular brands that have hopped on using iconic characters to boost their businesses.

Brands spend lots of time and effort coming up with ideas to create their characters. Some represent their values, some target to appeal to their demographics, and some are both.

Using animated characters provides benefits to brands. Since these are intellectual properties, brands can save up on expenses in their campaigns. They could use these characters in promotions and not worry about fees for celebrity endorsers and the like. Another is memorability. When consumers see these, they immediately know the brand and the products. Successful animated characters are even imprinted in merchandise, replicated as toys, and used for entertainment.

With the development of software and culture, animated characters have evolved over the years, but most have remained very iconic and nostalgic. It is crucial to carefully design your characters, making sure that it is not only visually appealing, but it also is something that your target audience would be able to relate and connect.

Credit: DigitalArts Why Animated Characters in Brand Advertising Are Grrrreat