Have you found your engagement has slowed down lately? Or maybe it’s not growing as fast as you planned. You may have already heard that video content is the future. With TikTok’s popularity and now Instagram moving towards video content, it’s becoming more and more obvious that videos are the way most people want to consume content and information.

Invest in videos if you see your conversion rate drop. If you sell products, include videos highlighting what you sell. Customers, according to research, are more likely to purchase when they see one.

Invest in videos if you want to increase your brand loyalty. Create ones that are heartbreaking, educational, or even funny. Create ones that engage your customers' emotions, ones that will leave positive impacts on them.

Invest in videos if you don't see your brand on the first page of Google after two or three keyword searches. People love videos so they are a good way to improve SEO!

Invest in videos if onboarding is a challenge for your business. They can be effective in training and motivating your employees.

Invest in videos if people do not understand your products. Videos are the best engaging way to introduce and educate people about what you sell. Create how-to videos or demonstration videos if you must.

Lastly, invest in videos if you want to increase social interaction. Since people spend most of their time on social media, why not post videos that would stand out enough to stop them from scrolling?

You may have already heard that video content is the future. With TikTok’s popularity and now Instagram moving towards video content, it’s becoming more and more obvious that videos are the way most people want to consume content and information.

Credit: Convince&Convert 6 UNDENIABLE SIGNS YOU NEED TO INVEST IN VIDEO