Video Marketing

Here's Why Video Marketing Should Be Your Go-To Strategy

Is creating videos your main marketing strategy yet? Why not?

Industry leaders are predicting that video marketing will become the primary format in marketing in the coming years. So, what’s holding you back from getting started?

You can start creating a successful video marketing strategy in as few as three important steps: capturing an emotion, creating eye-catching videos, and making entertaining video content.

According to this week’s featured article, entertaining video content is far more successful at engaging today’s audiences than traditional promotional marketing.

Head over to the full article to learn how to get started! Read more here: WHY VIDEO MUST BE YOUR GO-TO MARKETING STRATEGY

Connecting with Younger Generations Through Video Marketing

Is your video marketing keeping up with the latest trends? Do your videos speak to and engage a younger audience?

If you’re hoping to attract a younger audience, then video marketing is a great way to do that. But there are some things to keep in mind when it comes to engaging a younger audience.

Are your videos authentic? Do they show how your business contributes to the world? Are they fun? These are things that attract a younger audience as well as choosing the right type of video for the right platform.

This week’s featured article is full of tips on how to leverage each video platform and attract today’s audience. Go check it out!

Read here: Connecting with Younger Generations Through Video Marketing

Getting Up To Speed On Video Marketing

​​Have you thought about the impact the pandemic has had on marketing?

Video marketing has grown even more during the pandemic with 73 % of consumers saying they like to watch videos to learn about products and services. Does your business use video marketing to attract customers yet? If not, now is the time to get started!

Not sure how? Check out this week’s featured article “Connect With your Customers by Getting Up to Speed on Video Marketing”. Not only will you learn why videos have become such an important tool in reaching customers but also how to get started creating your own!


Fail-safe Tips For A Successful Video Marketing

You may have heard by now that video content is one of the best ways to grow your business. If you invest more into a video marketing campaign, how do you know it will be successful?

Just like with anything else, there is always a risk to trying something new. This week’s featured article discusses just that and 5 tips for video marketing success. It goes over why it’s so important to know who your audience is. You will also learn about how to define your budget and where to post your videos for maximum traction.

Go read here to find out more: 5 Surefire Tips for Video Marketing Success

Video Content Will Stay Above All Content Types

Are you someone who enjoys watching videos? Why is that?

Videos have become the preferred way for most people to consume content. Social media marketer Ahmed Khan believes this could be because people miss interpersonal contact.

In this week’s featured article Ahmed says, “Video made it easier to interact and talk with people on other side of the screen without putting on a mask”. He also talks about the impact of video on the viewer and how it’s the best way to engage viewers.

Head on over to the article to learn more about Ahmed’s take on the importance of video content and learn some of his video creating tips!

Read here: Video Content will Stay Above All Content Types, Says Ahmed Khan

iPhone Behind The Scenes

Do you think you need complicated videos to make a mark in the video marketing world? Is this something that may be holding you back from getting started with your video marketing campaign?

Check out this video. It looks great and it wasn’t too complicated to create. In fact, all it takes to make a great video sometimes is great lighting.

This whole video is relying on lighting tubes to make the product look great. Other than lighting, they used a couple of neat tricks to get a sleek, eye-catching finished product.

Are you ready to learn what it takes to make a video just like this one? We can teach you!

Prioritize Video Marketing This 2022

Have you heard? 82% of all content will be video content this 2022. Videos have rapidly become the most popular way of consuming content.

85% of digital consumers are expected to watch at least one video per day. Videos are also a great way to boost your SEO and they’re easy to share. This is a great opportunity to get your business out there and make your mark.

If you haven’t already started to incorporate videos into your marketing strategy, now’s the time! Check out this week’s featured article to learn more about how video marketing can impact your business, its visibility, and its growth!

Read Here: MIKE GINGERICH: Why video marketing should be priority in 2022

Take Your Video Marketing Strategy To The Next Level

Did you know that 43% of consumers want even more videos from their favorite brands? Have you added videos to your marketing strategy? It may seem complicated to learn how to shoot, edit, and complete all the other steps required for creating videos, but it’s worth it.

This week’s featured article makes it easy for you! It explains how to get started on YouTube, how to optimize your channel so people can find it, as well as other great ways of reaching your audience through videos. 91% of your customers are looking for more ways of engaging with you. Head over to the article to get started!

Read here: How to Take Your Video Marketing Strategy to the Next Level

The Dry Cocktail Behind The Scenes

You don’t necessarily need fancy robots and advanced programmable cameras to create a fantastic eye-catching video!

In the video below, the camera stays put, and the videographer creates the movement. He also moves the lighting around for perfect bright images. He uses creative ideas using string for seamless motions like popping off the bottle cap and opening the cocktail packet. This is a simple setup resulting in a great video. Of course, it’s important to have a strong plan in place to make sure everything works smoothly.

Creating something like this can be a lot of fun! Start upgrading your videos today. We’ll teach you how!

Knowing 7 Biggest Video Marketing Mistakes

Are you aware of some of the most common mistakes in video marketing? It’s important to have a great strategy but what good is your strategy if you aren’t familiar with what not to do? Do you have defined goals for your video marketing campaign? Do you know who your target audience is? Do you know how to properly format your videos? Proper planning is imperative for your campaign to really take off.

Head over to this week’s featured article for the full list of common video marketing mistakes and how you can avoid them to have a successful marketing campaign!

Read here: 7 Biggest Video Marketing Mistakes You Should Know

Align Your Video Marketing Content Strategy With Buyer Expectations

How do you stay on top of your customers’ expectations?

It’s one of the top challenges in marketing today. Customers want to be able to do their own research, communicate on their time, and for the experience to be as easy as possible. Video marketing has helped bridge a gap between being able to communicate with customers and for them to engage with brands on their own time.

So how do you make your videos appeal to your audience?

Check out this week’s featured article on how to make videos your customers will respond to using the 4 Es of video content: Education, Engagement, Emotion, and Empathy.

Read here: The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations

Holiday Video Tips 2021 | 10 Ways To Increase Engagement & Conversions With Your Holiday Content

Are your videos holiday ready?

It’s a great time of year to make videos that will attract more customers. The best way to capture their attention is with specific targeted and short videos.

Your videos should be capturing your audience within the first five seconds. Start with showing your product right away. Then show how it can be used and how it can solve problems in everyday life. You should also add captions in order to capture a bigger audience.

These are just a few tips for getting your videos ready for the holiday season. Check out this week’s YouTube video below for even more!

Adidas Originals Behind The Scenes

Did you know a single camera could do all the things you see in this video?

Technology is moving forward quickly and with it the ability for a single camera to capture all of these different angles and speeds while delivering bright, colorful, flawless images. Video marketing is rapidly becoming one of the most effective marketing trends out there.

Creating videos like this one are a great way to interact with and engage your audience. Invest in video marketing and you will see your business grow in no time.

Do you want to create videos like this one for your business? We can help you learn how!

Meanwhile, check out the awesome behind the scenes clip of CineMotion for Adidas Originals below!

"Should I Invest In Video Marketing"

Have you considered investing in video marketing as a way of helping your business grow? If so, you’re on the right track.

Video marketing is quickly becoming the best way to communicate with and engage audiences. Anyone can create a video. Almost all of us carry a video camera around in our pockets. Shooting on a smartphone may not be the best way to create your videos. The better the quality of the video, the more people will respond to it.

Check out this week’s featured article to find out whether your business should invest in video marketing and how it could help you reach your marketing goals.

Read more here: Ask Vikki: Should I invest in video marketing?

Improve Your Video Marketing Strategy

Are you one of the 86% of businesses that invest in video content as part of their marketing strategy? If not, did you know that the video trend has been one of the best ways for businesses to grow over the past few years?

Video has become one of the best methods for communicating with customers. It helps customers learn about the business and discover more about products and services.

This week’s featured article goes over tips and tricks to improve your video marketing strategy and better reach your customers through your videos. Check it out to start improving your videos today!

Read here: Three Tips To Improve Your Video Marketing Strategy

Why Video Marketing Is Perfect For Businesses

Does your business invest in the customer experience? Did you know that your business could bring in up to six times more revenue if it did? So, how do you get started?

Check out this week’s featured article to learn more about how videos are the key to communicating with your audience. It helps your business form deeper connections and lasting relationships with your customers. Personalizing communication with your customer is also an important way to capture their attention.

Read more to learn more about how you can beat your competitors and gain customers: Video as an effective tool to evolve the business processes of your communication agency 

Guerlain Paris Behind The Scenes

Have you ever wondered what it takes to shoot a video like this one? Does the bottle really explode?

According to the description, it does. It’s a high-speed shot that took a lot of skill and precision to master. The outcome? A beautifully shot video.

Even with all of the technology we have today, it can seem overwhelming to make a video like this one. It doesn’t have to be. You don’t need the most expensive tools either. With the right strategy and a little direction, you can be creating videos just like this one in no time!

Are you ready to learn how to shoot your own explosively creative videos? We can teach you!

Check out the behind the scenes clip below!

Why Video Marketing Is Vital In Growing Your Business

Have you heard that video marketing has become the preferred way for businesses to reach their potential customers? Does your business have a video marketing strategy? If not, you may want to start investing goes over how to get started and what you need to know in order to become successful in video marketing.

You’ll find out what skills you should focus on learning first that will help make your business grow right away. Check out this week’s featured article for more tips and resources so that you can make your own video marketing vision come to life!

Read here: VIDEO MARKETING IS A VITAL TOOL TO GROW YOUR BUSINESS

Dior Behind The Scenes

What stands out to you when you watch this video? There are so many creative and unique aspects to it. How do they make that hat spin? How did they select the colors? How do they add the effects? Every detail was precisely determined before the video was shot.

Looking at the behind-the-scenes video, you can see that a lot is happening to make everything come together. Every hat spin was done manually as the model stood as still as possible.

Do you want to learn how to make incredible videos like this one for your brand? We can teach you!

Check out this cool behind the scenes video by Cinemotion!

Social Video Marketing: What You Need To Know In 2022

Did you know that people spend an average of 18 hours a week watching videos? Do you know what the best platform is for your businesses videos to reach your target audience?

This week’s featured article breaks down the stats for each social media platform and shows how videos are received on these platforms. For example, 70% of users purchased from a brand as a result of watching a YouTube video. 

Do you know how to get the most out of your videos? Check out the full article to find out more: 32 Social Media Video Marketing Stats You Need to Know in 2022 [Infographic]