Social Media

Social Video Marketing: What You Need To Know In 2022

Did you know that people spend an average of 18 hours a week watching videos? Do you know what the best platform is for your businesses videos to reach your target audience?

This week’s featured article breaks down the stats for each social media platform and shows how videos are received on these platforms. For example, 70% of users purchased from a brand as a result of watching a YouTube video. 

Do you know how to get the most out of your videos? Check out the full article to find out more: 32 Social Media Video Marketing Stats You Need to Know in 2022 [Infographic]

What You Need To Know About Influencer Marketing

Why do you think influencer marketing has become so popular? Maybe you’re thinking that it’s because influencers are a cost-effective way of reaching audiences. Yes, it can save you money, but there are many other reasons as well. Do you know how to speak to your audience? An influencer with a following already knows how to reach their audience. They are already experts at it. They are also already experts at using each individual platform. In this week’s featured article, we go over these examples and 10 other ways that influencer marketing will benefit your brand.

Read the full article here: 12 Benefits of Influencer Marketing that Every Brand Should Know [Infographic]

Optimizing Your Videos For Mobile By Learning Aspect Ratios

Now that you know where to post your videos, are they optimized by device and platform? Your viewers are watching your videos from all sorts of devices and platforms. It’s best to review your video before you post to check for any audio changes or cut-off content that may occur in a mobile viewpoint. Viewers are not limited in how they watch videos as they watch videos on the landscape, portrait, and square formats. Make your content stand out in every format by applying the right aspect ratios and dimensions on all channels. In this clip from our video content course, we stress the importance of mobile optimization and uploading content by the right aspect ratio for the device and platform.

Where to Post Video Content to Increase Conversions

Are you considering which platforms to upload your videos to after planning out your video? While there are many choices out there, your video won’t get the right visibility it needs without acknowledging your goals, the platform, and the audience, before you choose to upload the video. Conduct more research into which social media platforms your audience frequents the most, then look into the platform’s video specifications. If you are redistributing your video onto several social media sites, post natively and adhere to the platform’s rules. In this clip from our video content course, we introduce video upload strategies to aid in video visibility on customer’s social media feeds.

Promoting Your Videos

Looking for the best strategies to get views to your video once it’s uploaded? Promotional efforts start by understanding the type of traffic on the platform or blogs you want to reach. Once that is determined, upload the video with an engaging post filled with relevant keywords and hashtags when your audience is active on the platform. In this clip from our video content course, we go over the tactics you need to do to promote your videos on social media through organic reach and paid ads.

Relevance Of Digital Platforms In The Current Situation, How To Utilize Live Streaming, And The Importance Of Being Digital Media Literate

Our guest this week is CreatorUp co-founder and CEO, Michael Tringe! Michael’s live business workshops have impacted thousands of students worldwide. CreatorUp is a digital media marketplace that specializes in video content creation and training for their global clients.

In this episode we talk about having a YouTube presence, taking proactive steps for 2021 by utilizing live-streaming, and becoming digital media literate to understand the adapting technology and trends.

Listen to this episode on Apple Podcasts here: Relevance Of Digital Platforms In The Current Situation, How To Utilize Live Streaming, And The Importance Of Being Digital Media Literate


Uploading Videos

Are you aware of the best strategies there are for uploading your video on social media platforms? Well, while there are different rules and guidelines each platform has for your video to meet, each platform suggests posting your video directly on the platform. Regardless of the aspect ratios and description length are different on Twitter or LinkedIn, posting natively can increase the reach your video can receive. In this clip from our video content course, we deliver the best strategies to post your video.

Video Marketing is Statistically Bound to Make an Impact in Your Business


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Are you a facts-based person and need to know why you should invest your time and effort into video marketing? We understand how necessary it is to have all the facts and research handy before jumping into a new activity. That’s why we have a list of popular video marketing statistics that proves why your content strategy needs video marketing.

Videos are meant to grab your viewer’s attention. When a video is on your landing page, more potential customers will spend about 88% more time on your site, especially if the video is what led them to your landing page. That’s right! Videos help with SEO. In addition to SEO, 88% of marketers using videos in their strategy see a return on investment in video marketing, according to Animoto. Incorporating video marketing can increase sales, conversion rates, brand awareness, and the level of trust between your business and the customer.

What’s one way you can increase the trust with your customers? By creating content that ranges from entertaining, informational, and educational, all with the goals of appealing to your audience and showcasing more sides of your business. Explainer videos do well in this regard as they allow your business to share your knowledge on a topic or share more about your business. 96% of users watch explainer videos to help them learn about a related term in your industry or about your product or service. Those users also prefer to watch videos made from a brand or business, according to HubSpot. About 85% of U.S. internet users watch online videos, according to Statista. That percentage of internet users can wind up watching your video. You’ll want to grab their attention with interesting authentic content that is optimized for the platform and device your viewers may be watching on. One of the platforms you should upload on is YouTube. A majority of marketers are already using video marketing on the platform, with nine out of ten marketers planning on using YouTube for video marketing, according to Wyzowl, so it makes sense to join your competition and start uploading videos there. Videos are a very versatile content medium that’s set to work with your brand and better your content marketing strategy.

Credit: Written by Katherine Rundell 7 Popular Video Marketing Statistics of 2020

Social Media Video Marketing Tips Every Small Business Owner Should Know

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Are you a small business owner and are struggling with your online presence? Have you considered uploading videos about you and your company to social media? Videos on social media are only increasing, with Facebook seeing a 258% increase in branded videos from 2016-2017. Your videos will have a higher chance of getting noticed if you follow these following tips.

Outside of your goals for your business, consider adding these to your video marketing strategy. Create videos that draw your viewers' attention, sustain their attention, and leads them to an action outside the video. To start, think of the social media user in mind when you create your appealing video. Looking for ideas on what to post? Look no further than in your FAQ section. Your frequently asked questions section is a fantastic source for video content because you will be creating videos that answer your target audience’s questions and shows that you acknowledge their questions. Have some background footage from a recent company video? Post it! Don’t have a video? Do it live! Live-streaming is an excellent way to authentically show who you and your company are while interacting and informing viewers on company news or a product or service your company has to offer.

Another opportunity for engagement is to create short attention-grabbing videos. Focus on grabbing their attention in the first 30 seconds of your video. Telling an enriching story that draws your viewers in and connects them to the story is an idea. Think about creating short informational or how-to videos that appeal to a customer’s question or pain point that leaves the customer wanting more videos. When they’re looking for more of your videos or how to interact with your company, the best place to tell them is in a CTA. Include a Call-to-Action at the end of your video that directs viewers, whether it’s to sign up for an email list or to click a link for related material; make the CTA clear and actionable.

Once you’ve created your engaging video, upload it natively. Native videos play automatically on the platform it was uploaded to, as opposed to external video links. Your viewers want to watch videos on the platform their currently watching videos on. Taking them away to YouTube when they were on Facebook won’t help your Facebook video’s engagement as expressed by the 478% more shares Facebook native videos have than external video links, in a study by Quintly. Uploading engaging short native videos will do wonders for your business! For more information about how social media videos can help your business, check out more tips in the article!

Credit: Written by Sean 7 Social Media Video Marketing Tips for Your Small Business