Contemplating on whether if video marketing is useful for growing your brand? Video continues to be an integral part of content marketing strategies in businesses in multiple industries, providing engaging interesting content to their audience. If you're interested in how video marketing can grow your brand, our research highlights these statistics to guide your decision into using video marketing for your business.
Start Video Marketing For Your Small Business
Video marketing is here, it's thriving, and it's not going away. If you're a small business owner and you haven't added video marketing to your content marketing strategy yet, you still have time to join your competition. Video marketing is the use of goal-driven videos in your content marketing strategy to reach your ideal customers. With that said, videos are such a versatile content medium that adding them to your strategy will help your customers be aware of your company, your products or services, and your story. Follow along as we highlight why video marketing is valuable for your small business and how to use this strategy to improve your online presence!
Let’s start with some statistics. As technology continues to increase and the resources needed to create videos become more accessible, more and more companies are uploading videos on their landing pages, YouTube channels, and social media. Videos have the power to maintain your viewer's engagement on your video and within your website. There is a 157% increase in organic search results when there are videos embedded on your website. You can also expect conversions of up to 80% when you include videos on your landing page. In addition to increased conversions, your business might see more product sales after viewers see your product video, with 64% of them more likely to make a purchase. Choose to upload videos on YouTube, the second most popular site in the world, according to Alexa. Short videos have value, and if the average viewer watches more than 90 minutes of videos a day, and a majority of viewers use YouTube to watch videos, then maximize that opportunity to connect with your customers on that channel.
When it comes to the specific content in your video, the options are endless. This is the opportunity to teach, inform, or entertain your viewers about your business. For example, you can explain a term in your industry, introduce a team member, or produce a series of short videos answering frequently asked questions! According to HubSpot, over 74% of customers prefer to learn about a product or service through video than in a text format. This sparks a wonderful opportunity for your video content strategy. Set clear goals with an engaging and authentic story in mind for your viewers to watch. Then post your video on your website and the social media channels your customers are frequently on. Join 81% of businesses using video marketing and implement it in your strategy today!
Credit: Boosted by Lightricks Video Marketing for Small & Local Businesses in 2020
Video Marketing is Statistically Bound to Make an Impact in Your Business
Are you a facts-based person and need to know why you should invest your time and effort into video marketing? We understand how necessary it is to have all the facts and research handy before jumping into a new activity. That’s why we have a list of popular video marketing statistics that proves why your content strategy needs video marketing.
Videos are meant to grab your viewer’s attention. When a video is on your landing page, more potential customers will spend about 88% more time on your site, especially if the video is what led them to your landing page. That’s right! Videos help with SEO. In addition to SEO, 88% of marketers using videos in their strategy see a return on investment in video marketing, according to Animoto. Incorporating video marketing can increase sales, conversion rates, brand awareness, and the level of trust between your business and the customer.
What’s one way you can increase the trust with your customers? By creating content that ranges from entertaining, informational, and educational, all with the goals of appealing to your audience and showcasing more sides of your business. Explainer videos do well in this regard as they allow your business to share your knowledge on a topic or share more about your business. 96% of users watch explainer videos to help them learn about a related term in your industry or about your product or service. Those users also prefer to watch videos made from a brand or business, according to HubSpot. About 85% of U.S. internet users watch online videos, according to Statista. That percentage of internet users can wind up watching your video. You’ll want to grab their attention with interesting authentic content that is optimized for the platform and device your viewers may be watching on. One of the platforms you should upload on is YouTube. A majority of marketers are already using video marketing on the platform, with nine out of ten marketers planning on using YouTube for video marketing, according to Wyzowl, so it makes sense to join your competition and start uploading videos there. Videos are a very versatile content medium that’s set to work with your brand and better your content marketing strategy.
Credit: Written by Katherine Rundell 7 Popular Video Marketing Statistics of 2020
What You Should Know About Video Marketing in 2020
Are you implementing video content marketing into your business strategy? Are you aware of the benefits uploading videos can have on your target audience? Don’t get left out of the video content marketing loop! Know the trends and statistics that keep you informed to better reach your audience. This article goes through the benefits of video marketing as well as pulls multiple sources of research to show you how much of a positive impact video has on businesses. Over 80% of video marketers say that using videos has increased sales and has increased traffic and impressions to their site, so whether you’re creating a video to explain or review a product or service, creating an ad, promoting an interview, or uploading a live stream, presentation, or testimonial, these types of videos are a great addition to your website and social media to engage with your audience. Speaking of social media, this article suggests to keep your videos short and include captions. Consumers use video to help aide them in their shopping experience, and most consumers prefer to watch videos and ads that are in an informal tone. If you are posting your videos on social media, make sure you’re aware of the different devices and social media platforms your consumers are watching your video from as 90% of consumers watch videos from their mobile devices, according to Wyzowl, and most videos will be retweeted onto different platforms and pages. For more eye-opening statistics and trends, the article has more information regarding this topic.
Credit by: Jacinda Santora Video Marketing Statistics: What You Must Know for 2020