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Why video editing is a crucial step in video marketing
How vital is editing in your video marketing strategy? You can shoot videos that answer your customers' questions, demonstrates how to use your product or service, deliver brand news, and ease the employee onboarding process. However, if the video has any unnecessary pauses or too many transitions, then you may lose your audiences' attention in the message. A drop in engagement is what your company does not need in your video marketing strategy. Good video editing makes a huge difference in the content of your videos. Here are the five benefits good video editing has on your videos.
Video editing is part of the post-production process of video production. It is what brings all elements of your video together in one seamless professional engaging video. Well-edited videos make all the hard work of writing a script and shooting the video worth it, especially when reviewing the video analytics. Video needs to capture your attention in the first 10 seconds and be clear throughout. Proper video editing that includes effective transitions and cuts out long pauses will ensure professional high-quality videos viewers will keep watching.
Just like the content you post on your website, email newsletters, and social media, videos are a representation of your brand. A poorly edited video does not boost your brand authority and promote your message to your viewers. High-quality videos help spread your knowledge while increasing your brand awareness. Consider investing in video editing software or hiring a video editor to save you time to edit your message rather than reshoot the same message due to mistakes. With an estimated 82% of internet traffic is in the video, video marketing is not going away any time soon, so tailor your content for well-edited, polished, engaging, and targeted videos.
Credit: Digital Media Thoughts 5 Benefits of Good Digital Video Editing for Your Marketing
Optimizing Your Videos For Mobile By Learning Aspect Ratios
Now that you know where to post your videos, are they optimized by device and platform? Your viewers are watching your videos from all sorts of devices and platforms. It’s best to review your video before you post to check for any audio changes or cut-off content that may occur in a mobile viewpoint. Viewers are not limited in how they watch videos as they watch videos on the landscape, portrait, and square formats. Make your content stand out in every format by applying the right aspect ratios and dimensions on all channels. In this clip from our video content course, we stress the importance of mobile optimization and uploading content by the right aspect ratio for the device and platform.
Start Video Marketing For Your Small Business
Video marketing is here, it's thriving, and it's not going away. If you're a small business owner and you haven't added video marketing to your content marketing strategy yet, you still have time to join your competition. Video marketing is the use of goal-driven videos in your content marketing strategy to reach your ideal customers. With that said, videos are such a versatile content medium that adding them to your strategy will help your customers be aware of your company, your products or services, and your story. Follow along as we highlight why video marketing is valuable for your small business and how to use this strategy to improve your online presence!
Let’s start with some statistics. As technology continues to increase and the resources needed to create videos become more accessible, more and more companies are uploading videos on their landing pages, YouTube channels, and social media. Videos have the power to maintain your viewer's engagement on your video and within your website. There is a 157% increase in organic search results when there are videos embedded on your website. You can also expect conversions of up to 80% when you include videos on your landing page. In addition to increased conversions, your business might see more product sales after viewers see your product video, with 64% of them more likely to make a purchase. Choose to upload videos on YouTube, the second most popular site in the world, according to Alexa. Short videos have value, and if the average viewer watches more than 90 minutes of videos a day, and a majority of viewers use YouTube to watch videos, then maximize that opportunity to connect with your customers on that channel.
When it comes to the specific content in your video, the options are endless. This is the opportunity to teach, inform, or entertain your viewers about your business. For example, you can explain a term in your industry, introduce a team member, or produce a series of short videos answering frequently asked questions! According to HubSpot, over 74% of customers prefer to learn about a product or service through video than in a text format. This sparks a wonderful opportunity for your video content strategy. Set clear goals with an engaging and authentic story in mind for your viewers to watch. Then post your video on your website and the social media channels your customers are frequently on. Join 81% of businesses using video marketing and implement it in your strategy today!
Credit: Boosted by Lightricks Video Marketing for Small & Local Businesses in 2020
London Hyperlapse Timeline
Ring! Ring! Travel calls! Glimpse into a hyperlapse of London in this timeline edit by Andras Ra.📞 Watch the clip here:
Dynamo Dream Teaser Shot
In this world, everything is an illusion. Watch below how the special effects transform this shot from the Dynamo Dream teaser by Ian Hubertz🚈
Drink Behind the Scenes Collaboration
Delightful behind the scenes clip of a drink display by Amr El Saadany. Watch below the camera highlights the many components of the drink.🍹
The Video Content Marketing Forecast You Need
Are you leaving video marketing out of your content strategy? Don’t see how creating videos helps you gain customers or brand awareness? Think of it this way, creating a video in 2020 will set your company, your brand in the market where many potential customers are viewing, sharing, and engaging with brand made videos. Those brand made videos are made to reach the consumer and are ultimately there to get the consumers to act, whether that be to make a purchase or sign up for a service. Need more convincing? There are more statistically proven reasons you need to know that video marketing isn’t is a strategy you need to implement.
According to Comscore, if you add a video to your website, your website is 53 times more likely to appear on the first page on Google. SEO ranking is very important for websites, and video can help with a website’s ranking as well as adding an increase in traffic to the website. 60% of visitors who view your website, will search for a video first before moving on to other content displayed on your website, according to Business2Community.
An important metric videos offer is engagement. Engagement helps grow your brand awareness and gives viewers the option to share and comment on the video. With engagement comes retention. A video is more likely to keep your viewers engaged, retained, and connected to your brand. The more intriguing and interesting videos you produce, the more that connection will increase and get stronger. The purpose of creating videos is to deliver a message that will create an impact of recognition with your brand. It is also to lead to a conversion of some sort. According to Neil Patel, 64-85% are more likely to buy a product or service after watching a video. So when you create a video you will help increase your SEO, brand equity, engagement, and traffic to your website.
Credit: Written by Aisling McCarthy Five reasons to use video for content marketing in 2020
Aspect Ratios In Social Media
As a filmmaker in the modern era, it’s crucial to promote your content on various social media platforms. But you may notice that the way video appears differs between platforms. For example, YouTube displays video as a rectangle, while Instagram is more square-shaped. This is because of a video’s aspect ratio. There are multiple aspect ratios out there, and it can be confusing to keep track of which platform has which aspect ratio. We’re here to help you with exactly that.
So first of all, what exactly is an aspect ratio? Aspect ratio is a ratio of the width to the height of an image. So an image with an aspect ratio of 1.79 to 1, or 16 to 9, will be longer than an image with an aspect ratio of 1 to 1, which will be a perfect square.
1 - 16:9. The 16:9 is the rectangular aspect ratio you have likely seen more than any other. The platforms that use 16:9 include Facebook, Youtube, Twitter, and Linkedin.
2 - 9:16. The 9:16 aspect ratio is designed to roughly fit the size of the average smartphone. Sometimes 16:9 videos are put in a 9:16 aspect ratio, with the rest of the space being filled with colour, text, or graphics. Platforms that use 9:16 are Snapchat, Instagram (IGTV), Tiktok, Pinterest and Facebook (Stories).
3 - 1:1. The 1:1 aspect ratio is, as its name would suggest, a perfect square. Platforms that use it include Instagram (Thumbnails) and Facebook.
4 - 4:5. The 4:5 aspect ratio is slightly bigger (taller) than the 1:1 aspect ratio. Platforms that use it include Instagram and Facebook.
Ensure That Your Sound Quality Is On Par With Your Video
Bad sound can ruin your pretty video.
A video can be shot perfectly but the person talking is barely audible - not a good move. Some say that sound makes or breaks a short film, and that also applies to your video if it involves audio as the main component like tutorials, testimonials, or interviews.
Invest in a good sound person or sound package to make sure your sound is captured correctly. It’s important for your video’s survival and makes it more understandable for your audience. If I can’t hear the person talking, then the visuals better entice me to keep me on board.
Have you watched a video recently with bad sound and it forced you to turn it off?
Watch This Lively Special Effects Style Come to Life in this Edit
Watch this lively special effects style come to life in this edit by VideoReX below🥪!
Epic Sci-Fi Movie Timeline of Star Trek Into Darkness
Epic Sci-Fi Movie Timeline of Star Trek Into Darkness by Avid Media Composer 🎥
Watch the timeline here!
Chill Day in the Life Timeline and Edit
Chill day in the life timeline and edit by Alex Kao @curiouswhasian ☕️
Watch the edit here!