editing software

Why video editing is a crucial step in video marketing

How vital is editing in your video marketing strategy? You can shoot videos that answer your customers' questions, demonstrates how to use your product or service, deliver brand news, and ease the employee onboarding process. However, if the video has any unnecessary pauses or too many transitions, then you may lose your audiences' attention in the message. A drop in engagement is what your company does not need in your video marketing strategy. Good video editing makes a huge difference in the content of your videos. Here are the five benefits good video editing has on your videos.

Video editing is part of the post-production process of video production. It is what brings all elements of your video together in one seamless professional engaging video. Well-edited videos make all the hard work of writing a script and shooting the video worth it, especially when reviewing the video analytics. Video needs to capture your attention in the first 10 seconds and be clear throughout. Proper video editing that includes effective transitions and cuts out long pauses will ensure professional high-quality videos viewers will keep watching.

Just like the content you post on your website, email newsletters, and social media, videos are a representation of your brand. A poorly edited video does not boost your brand authority and promote your message to your viewers. High-quality videos help spread your knowledge while increasing your brand awareness. Consider investing in video editing software or hiring a video editor to save you time to edit your message rather than reshoot the same message due to mistakes. With an estimated 82% of internet traffic is in the video, video marketing is not going away any time soon, so tailor your content for well-edited, polished, engaging, and targeted videos.

Credit: Digital Media Thoughts 5 Benefits of Good Digital Video Editing for Your Marketing

How To Streamline Your Editing Sessions

Shooting is fun, editing is challenging.

Have you ever had a blast shooting a video and find yourself frustrated in the editing room with hours of footage?  Yeah, it can be like that.  The creative process and shooting day can be fun, though most people don’t anticipate the editing workflow and how much time it takes.

Be prepared for post-production by shooting to edit.  What does that mean?  Know your shots and editing sequence before your shoot so you can film in the most efficient way.  You don’t need a million camera angles for an interview or a timelapse for a testimonial - figure out your shot list and sequence beforehand so you can make your editing process easier and faster.

And if you know you’ll make the same video over and over again (tutorials, interviews, product videos, etc.), then create your main project file in the post and then duplicate that for the next video, keeping the same watermark, title cards, lower thirds, and CTA’s to make it consistent.  Plus, you can just “color by number” and shoot the exact same way for consistency and ease.

Discover the Top Free Video Editing Software

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Filmed an amazing video and are looking for video editing software to edit on? Why should you have to spend money on an expensive video editing software, when you can edit on quality apps and software for free? This article offers you 24 of the best free video editing software for desktops and mobile devices! The desktop editing software lists a range of desktop software perfect for beginners and advanced video editors. Most of the software included in this list have a pro or paid version; however, the features in the free version should be enough for your video editing. Most of the software is compatible with Windows, Apple, and Linux systems. If you’re editing on the go, the video editing apps, available on iOS and Android, also have features and functions to help you edit and share easily. There are also apps designed specifically to edit videos on Instagram. Each editing software has a pros and cons list, as well as a notable features section to help you further in your downloading decision. The software you used to edit will make your videos stand out on your website, social media, or marketing campaign!

Credit: Tom Wells 24 Best Free Video Editing Software Programs in 2020

Epic Sci-Fi Movie Timeline of Star Trek Into Darkness

Epic Sci-Fi Movie Timeline of Star Trek Into Darkness by Avid Media Composer 🎥

Watch the timeline here!

6 Best Editing Softwares in 2019

Trouble with your current editing software? Want to know which editing software is needed for your videos? Various editing software offers many features that should benefit you and make your videos stand out! We’ve got a list of some of the best editing software to help make your editing software decision!

There are 3 stages of making a video: pre-production, production, and post-production. Post-production can easily make or break any video, and having a software to fit your video’s needs is essential. There are hundreds of great ones to choose from, and we’ve compiled a list of 6 to suit your needs in any circumstances.

#1 - iMovie. iMovie is one of the most well-known editing softwares for beginners. Coming free with all new Mac devices, it's a no-brainer as to why so many people use it as their software of choice. It also is available on the App Store for iOS devices. This software is best for people who have never gotten into editing, or only want a basic edit of their video production. Aside from the basics of cutting, transitions, and sound effects, iMovie does not have nearly the amount of bells and whistles of other editing softwares. It can also export directly to social media platforms, such as YouTube and Facebook.

#2 - Hitfilm Express. Also free to download, Hitfilm Express is one of the most advanced free editing software in 2019. Available on both Mac and Windows, Hitfilm Express caters to both newcomers and more advanced editors, offering many features, but also tutorials. This makes the learning curve less steep. On top of that, it offers over 500 video effects to make your production stand out. There are downsides, however. Many options, such as export options, are locked behind in-app purchases. These are not mandatory by any means, and Hitfilm Express is a great free software.

#3 - DaVinci Resolve 16. Free to download and is the industry’s #1 color grading and correction software. Black Magic has made an incredibly robust non-linear editing program that’s as good as Adobe Premiere, with the best color grading software attached - it’s optimal choice for advanced editors who can’t afford Adobe Premiere or Final Cut Pro X. Black Magic is also a reliable brand that produces their own camera line, which syncs well when using the software alongside their products. It requires training to understand and use so beginners may have a hard time picking it up at first, though once you get the hang of the software and learn how to color grade properly, you could transition easily into Premiere or FCP and have the knowledge of the industry-standard color grading software.

#4 - Adobe Premiere Elements. Moving on to the first paid software, Elements is available on Mac and Windows for the price tag of $60 USD. Elements offers guided edits to beginners, making it very user friendly. It also offers many interesting features such as Quick Edit mode and Sceneline. Unfortunately, the software still does not offer some options as others, and suffers from relatively slow render and export times, but is still a great option for users of nearly all levels.

#5 - Final Cut Pro X. Available on Mac for $300 USD, Final Cut Pro X offers an extremely clean, powerful software. While it is targeted for more experienced editors, Final Cut’s organized interface allows beginners and veterans alike to produce professional content on the platform. Final Cut offers many animations in the software, and generally renders and exports faster than contemporary software. Unfortunately, at a $300 price tag, it is one of the most expensive software on the market. Final Cut’s file management system can also be tedious at times. It also has no manual save feature and occasionally crashes, leaving the possibility of losing progress. These crashes are few and far between, however, and Final Cut Pro X offers one of the cleanest, most efficient editing software in 2019.

#6 - Adobe Premiere Pro CC. Adobe Premiere Pro is the industry standard in film production. Available on both Mac and Window, Premiere Pro has a monthly subscription price tag of $21 USD. It offers extensive options, making it potentially more versatile than any other software. With incredibly professional color grading, video effects, etc., it is no surprise to why Premiere Pro is used by industry professionals. Unfortunately, the software has a fairly steep learning curve, with the interface being less intuitive than contemporaries like Final Cut Pro. On top of that, similar to Premiere Elements, Premiere Pro suffers from slower render and export times. Despite that, this is a must-have for editing experts and enthusiasts, and will not disappoint.