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67 Statistical Reasons Why Video Marketing Works in 2020

Do you still wonder what type of impact video marketing could make for your business? 

Still need some convincing? 

There is no doubt that 2020 has not gone the way that most of us had imagined. However, video marketing still remains a popular method for many small businesses to promote themselves despite the ever-changing landscape of our current world. In case you still need some convincing, we have an article guide today that provides statistical proof that video marketing has been proven to work and continues to be even more popular this year for business owners!

Video content has always proven more successful compared with diagrams and text articles on the internet. In fact, a study done by Social Media Week showed that 95% of viewers of video content were able to understand the message clearly via video content. 

What makes video more attractive is the fact that the combination of visual imagery, texts, audio and more usually makes explaining concepts to consumers more palatable than plain text articles and other content forms.

Furthermore, businesses often question if utilizing video content on social media platforms is necessary. Animoto conducted a research that showed that 58% of their surveyors typically visit a company’s social media pages before their actual website. 60% of these surveyors also agreed that when they made purchases off these brands, they discovered the business through social media platforms. These are clear indications that providing videos to promote your business on social media can definitely generate higher site traffic and some brand awareness success for your company. 

The full article features 67 statistical proof of success that video marketing can offer for your business, click the link below to learn more!

Credit - Alexa Nizam - 67 Video Marketing Stats You Need to Know for 2020

Video Marketing Guide - The Benefits Of Hiring A Video Production Agency

Too busy running your business to have time producing video content for it?

How can video production services help my business out?

While pondering ways to produce video content to market their businesses, owners will come across the idea of hiring a video production agency to achieve this goal. It is possible to produce your own video content, but there are certainly benefits to spending money towards an agency to produce for you. In this guide, we will discuss the benefits when you choose to go that route.

When you hire a production agency, the most notable benefit is saving time. A business owner will likely have to oversee other aspects of their company and won’t have enough time to produce quality content on their own. Hire a production crew and let them handle it while you focus on other needs within your company.

Additionally, producing video content that is high quality on a consistent basis sometimes requires better equipment (expensive camera, sound system, etc.). Once you task a video crew to assist in your production, you can start to focus on sharing with them your video marketing goals and not worry about having the capabilities to carry them out.

Credits - Madeline Dudziak - 5 REASONS YOU SHOULD HIRE A VIDEO PRODUCTION AGENCY FOR YOUR BRAND VIDEOS

A Behind-The-Scenes Look At A Day In Sanction Skate

Check out this cinematic behind the scenes at Sanction Skate. As the video crew shoots, a store employee is seen skillfully preparing a snowboard for its next tough winter snow! A split screen view includes the shoot and after visual effects are added! 

Repost From: @cinematography

How To Streamline Your Editing Sessions

Shooting is fun, editing is challenging.

Have you ever had a blast shooting a video and find yourself frustrated in the editing room with hours of footage?  Yeah, it can be like that.  The creative process and shooting day can be fun, though most people don’t anticipate the editing workflow and how much time it takes.

Be prepared for post-production by shooting to edit.  What does that mean?  Know your shots and editing sequence before your shoot so you can film in the most efficient way.  You don’t need a million camera angles for an interview or a timelapse for a testimonial - figure out your shot list and sequence beforehand so you can make your editing process easier and faster.

And if you know you’ll make the same video over and over again (tutorials, interviews, product videos, etc.), then create your main project file in the post and then duplicate that for the next video, keeping the same watermark, title cards, lower thirds, and CTA’s to make it consistent.  Plus, you can just “color by number” and shoot the exact same way for consistency and ease.