Do you still wonder what type of impact video marketing could make for your business?

Still need some convincing?

There is no doubt that 2020 has not gone the way that most of us had imagined. However, video marketing still remains a popular method for many small businesses to promote themselves despite the ever-changing landscape of our current world. In case you still need some convincing, we have an article guide today that provides statistical proof that video marketing has been proven to work and continues to be even more popular this year for business owners!

Video content has always proven more successful compared with diagrams and text articles on the internet. In fact, a study done by Social Media Week showed that 95% of viewers of video content were able to understand the message clearly via video content.

What makes video more attractive is the fact that the combination of visual imagery, texts, audio and more usually makes explaining concepts to consumers more palatable than plain text articles and other content forms.

Furthermore, businesses often question if utilizing video content on social media platforms is necessary. Animoto conducted a research that showed that 58% of their surveyors typically visit a company’s social media pages before their actual website. 60% of these surveyors also agreed that when they made purchases off these brands, they discovered the business through social media platforms. These are clear indications that providing videos to promote your business on social media can definitely generate higher site traffic and some brand awareness success for your company.

The full article features 67 statistical proof of success that video marketing can offer for your business, click the link below to learn more!

Credit - Alexa Nizam - 67 Video Marketing Stats You Need to Know for 2020