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Here's Why Video Marketing Should Be Your Go-To Strategy

Is creating videos your main marketing strategy yet? Why not?

Industry leaders are predicting that video marketing will become the primary format in marketing in the coming years. So, what’s holding you back from getting started?

You can start creating a successful video marketing strategy in as few as three important steps: capturing an emotion, creating eye-catching videos, and making entertaining video content.

According to this week’s featured article, entertaining video content is far more successful at engaging today’s audiences than traditional promotional marketing.

Head over to the full article to learn how to get started! Read more here: WHY VIDEO MUST BE YOUR GO-TO MARKETING STRATEGY

A Behind-The-Scenes Peek Of These Classic Films!

Start your Friday off by having a behind-the-scene’s peek of some of these classics! If you’re familiar with the movie Inception (featuring Leonardo DiCaprio and Joseph Gordon Levitt), you’ll want to see how important the production team was to capture this complicated shot of the collapsing dream sequence! It’s simply breathtaking to see how much stunts Joseph had to pull off with the complicated props to produce the memorable part where he had to fight his way out while the production team took part in capturing it!

A Quality Film Will Evoke Emotion And Send A Clear Message

“Sometimes I feel we are not aware of our chances of being alive and in good health, and overall being able to do whatever we want when in some countries people are not free. So movies sometimes can put you in such a state of awareness. People really went through hard things in life and in documentaries you’re like wow.”

The quote came from Valentin Salembier when he described how powerful good movies can be for viewers, as quality production could influence our emotions and send a message to our imaginative minds. Valentin Salembier is a director of photography and the owner of Oseku Lightning. Revisit this podcast episode to hear our discussion on the different roles in the camera department in film production, how his experience as a photographer translated to film, basics of lighting, the difference between French and American filmmaking, and how movies helped him go through tough times in his life.

The full episode s Available Here- Film Lighting & Camera Department Basics, How Photography Helped Him With Lighting Films, and Using Film As a Companion

67 Statistical Reasons Why Video Marketing Works in 2020

Do you still wonder what type of impact video marketing could make for your business? 

Still need some convincing? 

There is no doubt that 2020 has not gone the way that most of us had imagined. However, video marketing still remains a popular method for many small businesses to promote themselves despite the ever-changing landscape of our current world. In case you still need some convincing, we have an article guide today that provides statistical proof that video marketing has been proven to work and continues to be even more popular this year for business owners!

Video content has always proven more successful compared with diagrams and text articles on the internet. In fact, a study done by Social Media Week showed that 95% of viewers of video content were able to understand the message clearly via video content. 

What makes video more attractive is the fact that the combination of visual imagery, texts, audio and more usually makes explaining concepts to consumers more palatable than plain text articles and other content forms.

Furthermore, businesses often question if utilizing video content on social media platforms is necessary. Animoto conducted a research that showed that 58% of their surveyors typically visit a company’s social media pages before their actual website. 60% of these surveyors also agreed that when they made purchases off these brands, they discovered the business through social media platforms. These are clear indications that providing videos to promote your business on social media can definitely generate higher site traffic and some brand awareness success for your company. 

The full article features 67 statistical proof of success that video marketing can offer for your business, click the link below to learn more!

Credit - Alexa Nizam - 67 Video Marketing Stats You Need to Know for 2020

Take A Look At How Subtle Household Items Can Make a Difference! (Behind-The-Scenes)

Sometimes the visual effects that you see in cinematic shots are done with simple household items! Come check out this behind-the-scenes and split screen shot of how direct sunlight and some aerosol can be used to create a huge difference! 

Staying Authentic In Your Artwork

“It’s important to be free of what you think, I think it is important not to follow too much of what is cool at this time. Fashion, or whatever is cool, it’s for a moment, it’s not forever”. Simona Pavan’s quote reflects her belief that you shouldn’t have to follow trends to be an artist. Her advice serves as a strong reminder for any artists to stay authentic in their artworks. Simona is a seasoned photographer whose resume includes working with reputable brands such as Gucci, Nike, Reebok, and many more! Revisit this episode to hear us discuss topics such as how to keep your voice when working with brands, not taking art too seriously while having fun with it and not following trends in art so that your artwork can remain authentic.

The full episode is available under Creative Haven on iTunes Here - Fighting to Keep Your Creative Vision When Working With Brands and Not Taking Your Art Too Seriously To Enjoy The Process

The Benefits of Video Marketing For Businesses & Ways To Do It

Why is video marketing worth it for my business? If I wanted to get into video marketing, how could I get started? 

A study conducted by Hubspot revealed that 72% of their subjects would rather watch a video than read about a product if given an option today. Afterwards, 81% of that same group was convinced to purchase the product after watching. Because video content is more intriguing than written, many individuals that are researching a product to purchase will lean towards watching videos before making a purchase. We have an article guide today that lists some benefits of video marketing and how you can start creating video content if you are convinced. 

To simply put, one of the best benefits of video marketing is that it can immediately make your brand more memorable. Video marketing videos that you create are likely accessible on both mobile and desktop devices, meaning you have a chance to reach a larger audience. An individual searching for a product may come across your business and branded videos will allow them to learn more information about what your product can offer them. Good video content will likely draw those viewers to your website and increase traffic. Whether they make a purchase or not, it reinforces to those potential customers that your brand exists and they may come back in the future. 

To get started, be sure that you have in mind the social media platforms you want to utilize for your business. Are you trying to tell them about your business? Want to show off a product? It might feel weird to be on camera initially, but be sure that the message you want to deliver to your audience is clear. Be sure you take the time to rehearse and spend a few takes. 

Click the link in the bottom below to read more!

Credit - Viewership - Video Marketing for Business: Benefits, Why and Ways to Do it

Behind-The-Scenes Of A Supersized Dishwashing Commercial!

Begin your weekend by checking out this behind the scenes of a production team utilizing the green room and enhancing the footage afterwards to create this dish washing commercial! The visual enhancements made the dirty dishes and the food served seem like actual supersized props!

A Friendly And Positive Demeanor Counts

“Don’t just show up to a shoot, then don’t ever say goodbye, leave and be like “here are you files”. I’ve dealt with so many other filmmakers, they just have bad attitudes... that’s not the way to be. Be cool because it comes back”.

That quote came from Michael Reiken’s take on how a friendly demeanor goes a long way at an interview/work environment. Michael Reiken is a filmmaker and an entrepreneur that runs a media company called Aristokat Media. Additionally, he owns a teeth whitening company called White Smile. Revisit this podcast interview to hear us discuss about making the best video content with inexpensive equipment, the importance of working at bigger companies to learn how to be a professional when you have your own business, remaining patient when building a company/product, and being okay with lower pay rate jobs to build a network and relationship with clients. 

The full episode is available here: Balancing Creativity With Business, Gaining Experience Through Office Jobs, And Taking Lower Rates For Strategic Networking

Why It Is Time to Include Video Content For Your Business

Have you noticed that your competitors are utilizing social media platforms to advertise their companies?

Thought to yourself that it might be time to include video marketing strategies for your business to gain a competitive edge as well? 

Yes! It is true that video marketing has gained a lot of traction over the past decade, and it is not too late to begin publishing video content today for your business. We have provided this article guide so that you can understand why there is a lot of untapped potential in implementing videos for your brand today.

Perhaps a potential customer has landed on your page, what’s next? The goal would be to ensure that they don’t just leave after clicking on your page and that you can provide engaging yet straightforward content for them to explore. A well-placed video in the landing page to handle explaining a product/service can help clarify more about the benefits of purchasing from you. LSA conducted a survey that showed 44% out of 2000 people surveyed viewed at least one online video looking for products/services, making videos an amazing medium for explanation to consumers. Due to convenience, many consumers would rather watch a video than read when learning about a product/service option. 

Furthermore, maybe you are enjoying some success with your business and your competitors don’t have social media pages yet. While others may be complacent, it is an opportunity to establish authority in your industry and reach out to a bigger potential target audience. 80% of viewers can recall an ad that they’ve watched in the past 30 days, meaning an effective video can help shape your brand’s reputation and identity. 

Click the link to read the full article!

Credit - Neil Patel - Is it Time to Add Video Marketing to Your Content Marketing?

Building A Media Agency, Balancing Business And Creativity And Adapting to Covid-19

Start the week by checking out our latest podcast episode with Reema Dutt! Reema Dutt is the Co-Founder and current Head of Business Development of Luminoustudios, an all-female video production company. Her company has worked with reputable clients such as Polaroid, UC Irvine, Google, The Smithsonian Institute and Fiverr. Our interview delved into transitioning from filmmaking to producing brand content, the importance of balancing business with creativity, the process of building and handling a media company, and where she draws her inspiration from conversations and analyzing ads. 

The full episode is on Apple Podcasts at Creative Haven Here: Building A Media Agency, Balancing Business And Creativity And Adapting to Covid-19

A Behind-The-Scenes Look At Capturing A Dance Sequence

Have a look at the behind-the-scenes of these dancers performing alongside the video crew to compose a sequence! You can see the hard work put in as the crew tried to keep up with the dancers in action and the final version recreated by the video production team afterwards!



Evolving Your Art Without Constraint

“I think that one thing artists can do is you can still have art that your audience likes that sells and  you can kinda tweak it and evolve it and at the same time, say, hey, I have this other body of art that’s very experimental that I’m developing”. This quote came from episode 18 as Nancy Hillis explained that you don’t have to conform your art to what galleries wanted while trying to evolve it. Nancy is an abstract artist, author and a Stanford trained existential psychiatrist that runs a program counseling artists with psychotherapy to overcome creative blocks. Revisit the podcast episode as we touched on topics that include finding freedom in constraint and structure, embracing ugly paintings, significance of working consistently on your craft, creating a safe and vulnerable space for ideas to flow and more.

Click to listen to the full podcast episode here : Finding Freedom In Constraint, Embracing Vulnerability, and Trusting Yourself To Create Innovative Artwork Through Ugly Paintings

Video Marketing Guide - The Benefits Of Hiring A Video Production Agency

Too busy running your business to have time producing video content for it?

How can video production services help my business out?

While pondering ways to produce video content to market their businesses, owners will come across the idea of hiring a video production agency to achieve this goal. It is possible to produce your own video content, but there are certainly benefits to spending money towards an agency to produce for you. In this guide, we will discuss the benefits when you choose to go that route.

When you hire a production agency, the most notable benefit is saving time. A business owner will likely have to oversee other aspects of their company and won’t have enough time to produce quality content on their own. Hire a production crew and let them handle it while you focus on other needs within your company.

Additionally, producing video content that is high quality on a consistent basis sometimes requires better equipment (expensive camera, sound system, etc.). Once you task a video crew to assist in your production, you can start to focus on sharing with them your video marketing goals and not worry about having the capabilities to carry them out.

Credits - Madeline Dudziak - 5 REASONS YOU SHOULD HIRE A VIDEO PRODUCTION AGENCY FOR YOUR BRAND VIDEOS

A Behind-The-Scenes Look At A Day In Sanction Skate

Check out this cinematic behind the scenes at Sanction Skate. As the video crew shoots, a store employee is seen skillfully preparing a snowboard for its next tough winter snow! A split screen view includes the shoot and after visual effects are added! 

Repost From: @cinematography

Pushing Each Other To Improve

“I think if all of us teaching are pushing ourselves, we’re elevating it all. And I think looking around at what’s happening everywhere, sort of have a position about who you are”. This quote came from Jenny Wu while she described the positive impact that could occur when one is surrounded by individuals that continually push each other to improve. Jenny Wu is a designer and the founder of a 3D printing Jewelry brand called LACE, as well as a partner of an award-winning architecture firm called Oyler Wu Collaborative. Revisit this episode with Jenny as we discussed the importance of learning new technologies to enhance creative workflow, the importance of trusting a team to execute creative ideas to free personal time and how merging the technical and creative side of the design is crucial for the future. 

The full episode is available under Creative Haven on iTunes Here: Leading Creative Teams, 3D Printing Jewelry, and Merging Technology with Creativity for Innovation

Better Video Marketing Tactics To Attract Millennials And Gen Z

Does your target audience include Millennials and Generation Z?

What adjustments should you make to your video content for them?

More likely, you’ll realize that your target audience will involve customers born 1981-2000. Compared to the past, these two generations were mired with social media and digital technology growing up, making video marketing strategies crucial in capturing them for your business. Here are some ways you can connect better with these demographics in your customer base in your video content. 

Start by considering having testimonial videos of your product’s success. One of the key things that these younger generations look for is authenticity and when they see that previous customers have enjoyed your products, it encourages them to have a longer look at your company. Of course, you might have to offer an incentive for them to put up a video of a product review, but it sends a positive message to your potential customers when they see others raving about their purchase. 

Try incorporating animations into your video content. You are speaking to a target audience that likely grew up watching Cartoon Network and Nickelodeon and studies have shown that Millennials are 80% percent more likely to watch a video while researching for a product. Whether you opt for a testimonial, how-to, or product demonstration of your product/services, cartoons can help you better connect with these younger generations. 

Credits - Digital Brew - Millennials And Video Marketing: How To Connect With Generation Y

Video Marketing Guide - 10 Best Videos For Business

Marketing is absolutely integral to growing and your business and expanding your customer base. Video marketing can be an extremely effective form, if done right. We’ve compiled a list of 10 types of videos for marketing, to help you decide which ones fit best for your business.

#1 - Product Videos. Product videos should be a part of just about any business’ marketing campaign. These videos showcase your product, or service, how it works, and what benefits it provides to the customer. These can also be used to provide updates to existing products that have undergone recent changes.

#2 - Explainer Videos. Explainer videos are, no pun intended, self explanatory. They discuss a particular problem and explain how to solve it. These videos are generally, but not always, animated, and tend to be shorter in length, depending on the problem discussed.

#3 - Onboarding Videos. These videos are meant to attract new employees to your business, but explaining the employee’s duties, benefits, and potentially offer a bit of training. As these videos are not marketed towards general audiences, their production value can be lower than that of other videos.

#4 - Internal Training Videos.  Internal training videos are in many ways, expanded onboarding videos. They are more in-depth, offering information about topics such as the company’s rules, mission, departments, and so on. These videos should be no longer than 10 minutes to prevent boredom, and generally 10 to 20 will be made for an average training session.

#5 - Testimonial Videos. Since consumers nowadays are constantly bombarded with half-truths about a product, they often want to see opinions from a regular person. These videos, generally under 5 minutes, provide just that, with a customer giving their experience on the product. The people in this must be real people, not actors. 

#6 - Promotional Videos. Promotional videos promote something related to your business, such as an event or product launch. These videos should contain both information about the event, as well as a call to action, such as an option to RSVP.

#7 - Company Culture Videos. These videos showcase the work environment at your business, helping to both humanize your video to potential customers as well as attract potential employees.

#8 - Social Videos. Social videos, with the advent of social media, are likely the most common videos on this list. These videos tend to be short, under 1 minute or even 30 seconds, fun, and flashy. It’s important to do research, as formats and demographics will differ between various social media platforms.

#9 - Sales Presentations. Sales presentations can be recorded, and show the value of your company’s product or service, as well as providing a call to action. These are obviously more informative than interesting, but should still be made entertaining, and be under 3 minutes in length if possible.

#10 - Livestreams. Live streams are great for getting engagement from users. They can be used to host webinars, seminars, or even share big announcements. These can be just about as long as you want, but need to still be as high quality and entertaining as possible. 

Video Marketing Guide - The Authenticity Of Your Message And Video Is What Matters Most

Fans want authentic videos, not polished pieces

Have you ever worked so hard on a video that looks amazing but doesn’t get a lot of views, and your video shot on a cell phone is your most watched content?  I’ve had this happen to me before and it’s frustrating but also relieving.  You don’t need high quality for engaging videos.  Most people want relatable, organic, un-polished content that doesn’t look like a commercial.  Viewers want to see something “real” and believe videos that come from their favorite influencers that are usually shot on cell phones.

So consider User Generated Content, Live Videos, Boomerangs, and Phone footage to get your message across to your audience.  You don’t always have to use a DSLR or Cinema Camera to shoot your videos to get the results you want.