Why is video marketing worth it for my business? If I wanted to get into video marketing, how could I get started?

A study conducted by Hubspot revealed that 72% of their subjects would rather watch a video than read about a product if given an option today. Afterwards, 81% of that same group was convinced to purchase the product after watching. Because video content is more intriguing than written, many individuals that are researching a product to purchase will lean towards watching videos before making a purchase. We have an article guide today that lists some benefits of video marketing and how you can start creating video content if you are convinced.

To simply put, one of the best benefits of video marketing is that it can immediately make your brand more memorable. Video marketing videos that you create are likely accessible on both mobile and desktop devices, meaning you have a chance to reach a larger audience. An individual searching for a product may come across your business and branded videos will allow them to learn more information about what your product can offer them. Good video content will likely draw those viewers to your website and increase traffic. Whether they make a purchase or not, it reinforces to those potential customers that your brand exists and they may come back in the future.

To get started, be sure that you have in mind the social media platforms you want to utilize for your business. Are you trying to tell them about your business? Want to show off a product? It might feel weird to be on camera initially, but be sure that the message you want to deliver to your audience is clear. Be sure you take the time to rehearse and spend a few takes.

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Credit - Viewership - Video Marketing for Business: Benefits, Why and Ways to Do it