Business Video Ads Tips 2021

What you’re going to learn here is going to change the way you create video ads to grow your business.

I know I can say this because I’ve worked with the world's top brands like Spotify, Colgate, HBO, plus multiple Ad Agencies that have taught me a thing or two on creating effective video ads to drive conversions, views, and awareness.

These tips have helped me create video ads that have boosted my clients' conversions and sales, plus helped me build online brands that have generated over 100 million views.

If you stick around until the end of the video this will show you the most effective way to shoot, edit, and structure your videos ads to get maximum conversions. Whether you're doing it in-house or working with an outside agency, knowing these tips will help you create video ads that will get the results you want.

How video can boost your e-commerce business

Are you an eCommerce business owner and are struggling to reach your target audience? Do you need to boost sales and grow your business? If you haven’t already implemented video into your marketing strategy, then we’ve compiled a list of reasons to start using videos on your e-commerce site.

Videos are an amazing tool for showcasing your products. When you have videos displayed on your website, Google search results will favor your website more. If you want more potential customers to browse your site, try uploading your video on YouTube. Many shoppers browse YouTube videos before making a purchase. If your products are showcased on that platform then, they will have a better chance of being seen since Google displays YouTube videos on organic search results.

Product videos are just one of the types of videos you can post on YouTube, your site, and social media. You can describe how best to use the product or create a behind-the-scenes video of how the product is created or distributed to customers. You can also upload social media ads, customer testimonials, influencer reviews, and upload videos to email newsletters. Post your videos to YouTube and remember to include keywords in your description and title, as well as a link to direct shoppers to your site. Add a variety of videos to your YouTube channel to give your viewers more information and engagement with your business. Adding video to your strategy will greatly impact the credibility and growth of your e-commerce business.

Credit: John Murphy Why Video is the Next Big Thing in Ecommerce, and How to Harness Its Power

Follow the Strategies these B2B Companies made to Perfect Their Video Marketing Strategy

In the B2B sphere and are curious how other companies are doing with video marketing? Do you need to tweak your video marketing strategy to boost more sales and conversions? Here are six companies that are just the source to guide you in your video marketing strategy implementation.

From HubSpot to Taulia, each company tackles video marketing in a way that engages their audience, tells a story, and reveals their brand’s personality. HubSpot and Cisco create niche problem-solving-oriented videos related to their sales funnel. Intel focuses on storytelling, while SAP uploads videos with the buyer persona in mind. Don’t be afraid to use humor and be unique in your videos, as Taulia’s parody video and VeriSign’s series of viral and entertaining videos still get their message across to their audience. Their videos show more of their brand than just the services they serve.

Upload the tutorials, case studies, and explainer videos to multiple formats and channels while displaying your brand values and voice in a recommended 60-90 second video length. As you review these six examples, take note of which tactics you want to incorporate into your own strategy.

Credit: Written by: Upland 6 Examples of Perfect B2B Video Marketing

Need More Reasons to Implement Video Advertising? Read This.

What are the key reasons for utilizing video advertising in your business? Still wondering what your return on investment is if you were to invest in video advertising? Continue reading because our article has nine reasons for how using video advertising is beneficial for your business.

If you’re a business owner, you understand how important it is to reach your target market. If you haven’t been using video to advertise your business, you may be wondering what results using video marketing may have. For starters, your video has the potential to be shared and viewed across multiple platforms and potential customers, especially on mobile devices. With video being the main medium to absorb content, the viewers that see your videos can turn into your customers.

While using video is an excellent way to promote your products and services in your company, it is also a great idea to use videos to inform or share stories to viewers about what your company, industry, or certain products are about. Using this video this way is a great opportunity to demonstrate your knowledge of terms in your industry or answering any questions potential customers may have.

According to the article, 92% of B2B prospects watch videos, and around ⅓ of online shoppers purchase a product after viewing a product video. Another reason you should continue and start adding videos to the type of content you upload is that adding a video to your product will show a 35% increase the chance a potential customer buys your product. Uploading videos can also help with your SEO.

Once you add videos to your choice of content, you will see the difference in how it performs among your other forms of content. So start creating your story in your video and grab the attention of your future consumers!

Credit: Steve Day The 9 Key Advantages to Video Advertising

The Benefits of Video Marketing For Businesses & Ways To Do It

Why is video marketing worth it for my business? If I wanted to get into video marketing, how could I get started? 

A study conducted by Hubspot revealed that 72% of their subjects would rather watch a video than read about a product if given an option today. Afterwards, 81% of that same group was convinced to purchase the product after watching. Because video content is more intriguing than written, many individuals that are researching a product to purchase will lean towards watching videos before making a purchase. We have an article guide today that lists some benefits of video marketing and how you can start creating video content if you are convinced. 

To simply put, one of the best benefits of video marketing is that it can immediately make your brand more memorable. Video marketing videos that you create are likely accessible on both mobile and desktop devices, meaning you have a chance to reach a larger audience. An individual searching for a product may come across your business and branded videos will allow them to learn more information about what your product can offer them. Good video content will likely draw those viewers to your website and increase traffic. Whether they make a purchase or not, it reinforces to those potential customers that your brand exists and they may come back in the future. 

To get started, be sure that you have in mind the social media platforms you want to utilize for your business. Are you trying to tell them about your business? Want to show off a product? It might feel weird to be on camera initially, but be sure that the message you want to deliver to your audience is clear. Be sure you take the time to rehearse and spend a few takes. 

Click the link in the bottom below to read more!

Credit - Viewership - Video Marketing for Business: Benefits, Why and Ways to Do it

A Behind-The-Scenes Look At A Day In Sanction Skate

Check out this cinematic behind the scenes at Sanction Skate. As the video crew shoots, a store employee is seen skillfully preparing a snowboard for its next tough winter snow! A split screen view includes the shoot and after visual effects are added! 

Repost From: @cinematography

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A post shared by Creative Haven (@creativehavenhub) on May 29, 2020 at 2:40pm PDT

Video Marketing Guide - 10 Best Videos For Business

Marketing is absolutely integral to growing and your business and expanding your customer base. Video marketing can be an extremely effective form, if done right. We’ve compiled a list of 10 types of videos for marketing, to help you decide which ones fit best for your business.

#1 - Product Videos. Product videos should be a part of just about any business’ marketing campaign. These videos showcase your product, or service, how it works, and what benefits it provides to the customer. These can also be used to provide updates to existing products that have undergone recent changes.

#2 - Explainer Videos. Explainer videos are, no pun intended, self explanatory. They discuss a particular problem and explain how to solve it. These videos are generally, but not always, animated, and tend to be shorter in length, depending on the problem discussed.

#3 - Onboarding Videos. These videos are meant to attract new employees to your business, but explaining the employee’s duties, benefits, and potentially offer a bit of training. As these videos are not marketed towards general audiences, their production value can be lower than that of other videos.

#4 - Internal Training Videos.  Internal training videos are in many ways, expanded onboarding videos. They are more in-depth, offering information about topics such as the company’s rules, mission, departments, and so on. These videos should be no longer than 10 minutes to prevent boredom, and generally 10 to 20 will be made for an average training session.

#5 - Testimonial Videos. Since consumers nowadays are constantly bombarded with half-truths about a product, they often want to see opinions from a regular person. These videos, generally under 5 minutes, provide just that, with a customer giving their experience on the product. The people in this must be real people, not actors. 

#6 - Promotional Videos. Promotional videos promote something related to your business, such as an event or product launch. These videos should contain both information about the event, as well as a call to action, such as an option to RSVP.

#7 - Company Culture Videos. These videos showcase the work environment at your business, helping to both humanize your video to potential customers as well as attract potential employees.

#8 - Social Videos. Social videos, with the advent of social media, are likely the most common videos on this list. These videos tend to be short, under 1 minute or even 30 seconds, fun, and flashy. It’s important to do research, as formats and demographics will differ between various social media platforms.

#9 - Sales Presentations. Sales presentations can be recorded, and show the value of your company’s product or service, as well as providing a call to action. These are obviously more informative than interesting, but should still be made entertaining, and be under 3 minutes in length if possible.

#10 - Livestreams. Live streams are great for getting engagement from users. They can be used to host webinars, seminars, or even share big announcements. These can be just about as long as you want, but need to still be as high quality and entertaining as possible. 

Best Videos for a Business to Increase Sales, Traffic, and Leads

If you want your business to grow and evolve, then it’s a very good idea to up your marketing game. Professional video content production might very well be what you need here. With the right video content company and high-quality videos, you will have no problem generating leads and sales very fast. It all comes down to having the best video content ideas and understanding what type of video caters to the needs of your customers. With that in mind, here are some things to take into consideration. 

Product videos

Creating a product video should be a part of every video content strategy. The reason for that is quite simple, you want content that showcases your products and services and informs your customer base. Product videos need to show how a product works, the benefits provided and so on. It’s also an excellent idea to use product update videos to show what new features and changes are brought via updates. You must take into account video length and the production costs here.

Explainer videos

As the name suggests, these videos are designed to educate people about solving a problem. Most explainer videos tend to be short, but you can also make them long depending on the topic. Ideally you want an explainer video that brings in value for years to come. These are videos you can create with animation, motion graphics, images, and live action footage – whatever is needed to get the message explained properly.

Onboarding videos

When you are hiring new people, it’s important to offer them a good insight into what your business can offer them. These videos can offer a bit of training, and you can let the employee know about his duties, benefits and other relevant information. You can focus less on quality and more on information since the public won’t see this, so don’t worry about spending a lot of money on production.  Just make sure the picture is clear, sound is audible, and the employee understands what you’re trying to say. But if you want to be a little extra, hire a video content maker that can capture everything professionally.

Internal training videos

Once an employee sees onboarding videos, he can go into the internal training videos. These are very in-depth videos focused on the idea of offering employees a way to know the company rules, mission, tools they can use, departments, and so on. You can split all the information into 10-minute videos so it isn’t too boring for employees. A full training session should have at least 10-20 videos, so it can take up to 3 hours to complete.

Testimonial videos

Let’s face it, people won’t buy from a company unless they know others were satisfied. That’s why testimonial videos are important, because they showcase your customers and their experience. If someone sees that others bought from you and they were happy, the chances of them coming to you and ordering something will be a lot higher. Testimonial videos are short, usually 5 minutes or less. And yes, they have to be genuine, not scripted.

Promotional video

The purpose of the video is to promote an event, a product launch, something new related to your business. Within the video you want to share an overview of what you are promoting, and you also need a call to action. This is one of the different types of video content you can create, and it’s important, especially if you launch a new service or bring in something new to the market.

Company culture videos

These are not very common, but nowadays more and more companies have started to use this kind of video. It helps humanize your business and show potential employees the current work environment. The idea here is that you want to be truthful and genuine.

Social videos

Social media video marketing is strong, and that’s because videos offer a great way to showcase your offer to customers. You want to use the right social media video marketing strategy and create content that your customers really want. Social videos can be informative, they can bring brand awareness, or they can just showcase the fun side of your business. Also, they can work for a variety of social sites like Twitter, Facebook, Instagram and many others. The thing to note with social video marketing is that these videos need to be short. People rarely watch long videos on social media. That’s why these videos need to be less than 2 minutes, even less than a minute if possible.  And be platform specific, so study each social media network and see what’s popular and what formats are trending, therefore, you can create a plan on what type of videos to create.

Sales presentation

A sales presentation can be pre-recorded, and it can show customers the true value of your business. It can be educational, but it will also have a call to action to show customers that yes, the product/service you are promoting is bringing in a very good value. The sales presentation should be up to 3 minutes if possible, maybe even less. These are meant for small audiences, so you want them to be engaging, personal and powerful.  

Live Streams

Why do you need live streams? The reason is simple, live streaming content gives you amazing engagement rates. You can share big announcements, ask for feedback, conduct a seminar or host a webinar. There are lots of live stream content types that you can check out, and the experience will be an extraordinary one. Just make sure that your setup is professional and you are actually offering viewers high-quality content to enjoy. You can make the live stream 5 minutes long, or you can make it 5 hours long if you want. The idea is to figure out what works for you and just go from there.

One thing is sure, we recommend you to take your time and study these types of videos to see what works for you. It’s crucial to find the right video production agency and work closely with them to create amazing, appealing videos.  Explore locally, and if you’re in LA, find the best video production company in Los Angeles through online searches and asking other brands. The quality of your videos is just as important as your company’s message. You can’t bring in lots of customers if you don’t provide a great sales message or video. That’s why you need just about all kinds of video content like the ones presented above. Avoid rushing, and instead plan your videos to make a statement and a huge impact. You will be thrilled with the return on investment when that happens!